Rebirth of the God-level Xueba

Chapter 732: Textbook publishing

"You don't seem to worry about DuPont at all?" Jerry looked at Yang Rui curiously, and said: "You may not have been in contact with the American courts. There is a lawyer's turf. The winner is not necessarily the righteous party, let alone. The right party."

"I know, but the current court situation is very good, and the lawyers Hua Rui hired are also very powerful." Yang Rui is not particularly worried, because the part he needs to worry about has passed, the lawyers got the money, and Zelecom has recovered. For the payment of dividends, as long as there is a steady supply of attorney's fees, Yang Rui believes that such a lawsuit should not have much ups and downs.

This is like a divorce lawsuit in the United States. If there is no prenuptial agreement, no amount of money will be able to escape the fate of meat. Those beautiful girls in their twenties do not need much social influence, or financial support or cleverness. Talented, as long as they hire lawyers step by step, they will naturally be able to live a financially independent life from then on.

Although patent lawsuits last for a long time, consortia like DuPont cannot rely on unreasonable troubles, so that whatever patents they want, there are patents. If it is so simple, those initiated for patents are worth hundreds of millions or even billions. The mergers and acquisitions will not happen.

Jerry was not very clear about the details of the case. Seeing that Yang Rui was so affirmed, he smiled: "I hope you can get your rights back. Well, if you want to go to the United States, you can always find us. Rockefeller Foundation's contribution in the United States The amount is very high. We can arrange for you to give lectures at some universities. I think those universities must be very willing."

"if it is possible……"

"That's great. After Yang Rui went to the United States, I will contact you." Dean Liu interrupted Yang Rui, wishing to help him finalize the list of universities in the United States to give lectures.

"Dean Liu, it's undecided whether I will go to the United States or not. Even if I go to the United States, I'm afraid I won't have time to go to the university to give a speech." Yang Rui had to explain.

Lectures and lectures, lectures and lectures are different concepts. Anyone can go to a university to give a speech. In those universities with open style, traffickers and pawns can come on stage. There is nothing wrong with it. It may be a good experience for both listeners and speakers, but for Yang Rui In other words, he doesn't need such a reputation.

Of course, as far as China is concerned, it is very grand and rare to be able to give a lecture at a university in the United States. Back in China, it has been enough to show off for more than ten years. It is like a musician going to Vienna****** ** The performance is the same. In the era of poor information, everyone feels the atmosphere of tallness inexplicably.

However, the information meeting is always unblocked, especially in the small circle of academia. If you want to use several speeches to prove your academic achievements, it is always necessary to dismantle. As far as Yang Rui's current level is concerned, the only thing that improves him is to become a chair professor.

After all, they are already Nobel-level achievements. As a second-level scholar, Yang Rui has already surpassed the level of ordinary chair professors. It is meaningless to pursue speeches or something. However, the chair professor is already The faculty is at its peak. As a young man who has not yet graduated, Yang Rui has some meaning in vying for a chair professor.

It is also very difficult to be a chair professor. In the United States, chair professors often mean authority in a certain field. In Germany, it is even more difficult. A chair means a field, and chair professors often mean the overall person in charge of a research field. For the position of the system, the last chair professor must hang up before there is the possibility of competition.

British chair professors are also very demanding. The most famous Professor Lucas, since its establishment in 1663, has been seated by heavyweights such as Newton, Dirac and Hawking.

Tom and Jerry didn't have a deep understanding, and Dean Liu and others still couldn't estimate the potential of them, so that they asked Yang Rui to speak.

After Yang Rui refused, Dean Liu was quite regretful, and the cat and mouse nephew did not matter. Instead, he curiously asked the details of the trial.

Yang Rui said that it was an understatement. From his point of view, the trial is really not interesting. Although it is in a state of constant victory, he is reluctant to talk more.

From the perspective of others, this is a very interesting story, that is, in the United States, the victory of small companies over large consortia is also the material that countless people love to see.

Although Yang Rui's name is not as well-known as those of Hollywood stars, rugby stars, politicians and talk show hosts, when it is limited to Chinese names, Yang Rui's popularity is quite high. At the very least, the American academia and press, when talking about China, the first thing they think of is Yang Rui. It can be said that there is no difference in the limelight. Even Nobel Prize winners such as Yang Zhenning and Li Zhengdao are not as famous as Yang Rui. .

Therefore, when Yang Rui's manuscript appeared on the table of Daniel, the manager of Norton Press, his spirit suddenly lifted.

Among the many educational publishing groups in the United States, Norton Publishing Group is not prominent. Strictly speaking, Norton is a conservative and increasingly rare medium-sized publishing company. Compared with large publishing groups like Pearson, Norton The size of the publishing group is not even as large as that of Pearson's Longman Company-Longman is the British publishing company that publishes "New Concept English".

However, the size of the company is relative. Norton has also had a glorious period, such as the famous "English Literature Course", since the publication of the first anthology in the 1950s, it has sold more than 20 million copies, which can be called a miracle of educational publishing.

In addition, Norton is also the main publishing house in the United States that publishes Freud's works. This statement is precisely the characteristic of the American publishing group. They often monopolize the work of some authors and become their own capital. For example, Bertrand Russell’s "Philosophy" and Franz Boas’s "Anthropology and Modern Life", students can only buy books from Norton Press, as long as there is no more classic in the American science and social sciences. Books are unearthed, as long as American university professors still decide to include "Philosophy" and "Anthropology and Modern Life" as mandatory textbooks, the students in the field of social sciences are the cash cows of Norton Press.

Norton’s cash cows also have music books and enlightenment psychology books. Norton publishes about 100 college textbooks every year. Many of these new varieties of textbooks are losing money and rely on these books with long-term value.

As for biology, this subject, which will inevitably become more and more prosperous in the foreseeable decades, has always been the focus of major publishing houses.

Daniel decided to publish this book almost when he saw Yang Rui's name.

"Karen, I'll make a list of genetic biology, and I'm going to ask a few people to help me review a book." Daniel carefully removed Yang Rui's name, copied the chapters he sent, and handed it to the secretary. Said: "You tell them that I want to publish this book very urgently, but I need them to give me some specific comments to decide whether to publish the regular edition or the hardcover edition."

There is also the strength of sales promotion, which also depends on the evaluation of the content of the book. This point, Daniel need not say.

Secretary Karen said knowingly: "I'll make a list now. How many people do I want?"

"I'm looking for 20, no, at least 30 people to evaluate this book, so I need a list of more than 100 people."

Karen raised his head and said in surprise: "30 people?"

"For more than 30 people, there can be more, no less, and the list should be more detailed." Daniel did not hesitate to answer ~www.NovelMTL.com~ Asking someone to rate a manuscript of a book is actually a marketing strategy of the textbook publishing house. one. If you take a published book to a professor in a certain school, he will probably say that he is busy and decline it. Even if it succeeds, it will take a long time. This is normal. There are so many books on the market. Just like the drugs on the market, they are many and complicated. Whenever the professor has time to read book by book, he will not be willing to read just because you ask him to read.

But the manuscript is different. The manuscript is an unpublished book, just like a paper that has not been published in a journal. It subconsciously gives the reader a right-you can decide whether the book will be published or not.

In fact, professors who review manuscripts do have this right, even if the books that Daniel decides to publish, there are many canceled because of this.

For many professors, the excitement of this kind of power will prompt them to read this book. In addition, new books that have not yet been published can also meet the needs of professors to understand the dynamics of the industry.

Of course, if it is a book that is favored or approved by professors, after publication, these professors will naturally choose to include them in their recommended books, or even directly list them as textbooks for certain classes.

In the field of American textbook publishing, where 1,000 books are even best-selling, asking people to evaluate manuscripts often dominates the sales of textbooks.

However, evaluation groups of 20 or 30 people are still relatively rare. Secretary Karen went out with doubts. In order to make up a list of enough selections, he had to turn out the names of all the famous professors in the field of genetic biology.

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