The secretary Karen chose very hard.

And the salesmen of Norton Publishing House made it more difficult to introduce them one by one.

Those who are qualified to evaluate unpublished books are high-end professors. Some people are easier to talk. You can just send a letter, but most people may not spend more than ten hours or more just because of a letter from a publishing house. More time to read an unpublished book.

There must be acquaintances from Norton Press to introduce "Genomics" to them one by one.

Manager Daniel wanted 20 to 30 people to evaluate Yang Rui's "Genomics", his secretary Karen had to select a list of one or two hundred people, and Norton's salesmen had to try one by one.

Even so, they can hardly get the number of thirty people.

The professors are very busy, even if they are free, they are not necessarily willing to use them for reading.

The salesmen had no choice but to visit the door many times and tried all kinds of ways to make the professors willing to read it.

It's not easy, but sales work is like that. Generally speaking, a professor who reads and praises a book tends to open up the book, even if it is weaker than the competition.

Those are not the best textbooks, they are often sold this way.

Even some textbooks are sold to a school in one year.

In the U.S., textbooks with extremely high prices can make money as long as someone asks for them. U.S. dollars or U.S. dollar textbooks are the basic price in the U.S. U.S. dollars and even U.S. dollar textbooks are also commonplace. Of course, this is not only because American textbooks are beautifully printed, or The consumption level in the United States is such that in an American university where a course usually requires two or three textbooks, an average American student cannot afford a textbook expenditure of more than $1,000 a year.

The particularity of educational publishing in the United States makes any publishing house need some way of survival.

Norton Press’s survival strategy is their lifetime employment system, just like Japanese companies, Norton Press employees are employed almost for life.

And his salesmen are also notoriously strong.

As a medium-sized publishing house, Norton's salesmen, who are conservative and violate the business practices of ordinary American companies, have almost asked the top genetic and biology experts in the industry.

The number of scholars that can be accommodated in any research field is limited, and the number of scholars that can be accommodated is actually determined by the popularity of the research field, not the importance of the field.

It is easy to understand that only popular research fields can afford a large number of scholars, such as antibiotic research from the ages to the ages, which is simply a soldier in the world. Every university in every country in the world, as long as there is medicine and biology There is no one who does not study antibiotics. At that time, this thing was regarded as the hope of curing diseases and the ultimate answer to human birth, aging, sickness and death. On a global scale, 10,000 practitioners and 10,000 researchers were well-known. The professor is not a problem.

However, in the ages, the scale of antibiotic research may not even be one-tenth of that of the age. After entering the 21st century, the research of antibiotics has long been forgotten by scholars. Why is there "grade bacteria"? It is only because of the abuse of antibiotics, but also because of the lack of manpower to research new antibiotics. With the capabilities of the 21st century pharmaceutical companies, if the bacteria really spread, new antibiotics can be prescribed for a few months, at most two or three years.

In the same era, scholars involved in the study of autoimmune diseases can be counted with one hand. For example, the authoritative scholars on AIDS, that is, the ones that Yang Rui encountered in the United States, there are no more. . But after entering the 21st century, how many researchers are playing AIDS? In universities, research institutions, biological companies and pharmaceutical companies around the world, 10,000 people are small numbers.

As a major research direction, genetic biology has received more attention in the age. Basically, every school with a biology department will have some people doing related research, but if you look at it according to the standards of China’s provincial laboratories, even if it is In the United States, many universities are equivalent to no one doing relevant research.

Da Na is naturally less.

The salesmen spent a week. After asking a lap, Karen had to report to manager Daniel: "Yang Rui's new book, "Genomics", we may not have enough of the number of people you want.

"Are there thirty people?" Daniel was disappointed.

Karen shook his head slightly.

"Twenty?"

Karen shook his head again.

"Ten people? There are always ten people!"

"Twelve people, it's easier to sell than ordinary textbooks. After all, your requirements are higher." Karen was somewhat comforting.

Daniel let out a sigh of relief and frowned, "I thought everyone would like to read a new book by a Chinese prodigy."

"You asked to find well-known professors from major universities. They are probably too busy to pay attention to the prodigy..." Secretary Karen said helplessly.

"You mean, they have seen too many prodigies?"

"If it is, everyone must be very concerned about the new work of the child prodigy, but the professors we are looking for may have different ideas?" Karen tactfully expressed his views.

"What about their evaluation? How many professors gave the evaluation in the end?"

"No one has finished reading the book, so we haven't received any comments yet."

"Let them hurry up." Daniel is also helpless. Although he is one of Norton's many important managers, but he often deals with professors knows that those who have become tenured professors or have secured faculty positions. Scholars at most only regard publishing as a way to make money, but never do things in accordance with the requirements of publishing houses. Because publishers can’t guarantee that their requirements will be in line with the market.

As for the evaluation of unpublished books, the publishing house begged the professors to do it, and he didn't have any strength to use it.

"Which twelve people have received the book?" Daniel asked for the list and opened it up to look at them one by one.

"Not bad, there are Stanford, Harvard, University of Pennsylvania and Columbia, eh... Ivy League guys like Yang Rui?" Daniel felt a little satisfied.

The demonstration effect of a famous school is needless to say. If a textbook is used by Haval, it will be much easier to sell it to other schools. At the very least, the professor who is being promoted will pick up the textbook he has not read and turn over it. , And consider, what shining point of it has been favored by Harvard?

If a textbook has been used by famous schools such as Harvard for a long time, then for publishers, what they see is the embryonic form of a cash cow.

"Make persistent efforts, it is best to let me see the evaluation of Genomics in the last few days." Daniel waved his arms, as if to cheer up the salesman who couldn't see him far away.

"Well, I will let them work harder." Karen had to call the salesmen scattered all over the country according to Daniel's request.

...

"Go **** hard. How much more work!" The salesman who received the call was not happy. After the good-tempered Cobert hung up, he also slammed the phone booth.

"What are they urging this time?" Colwyn, Colbert's partner, sat in the back of the car, holding a cigarette in his hand, and let it burn instead of smoking.

"Chinese book." Colbert hummed angrily, sitting on the concrete pile opposite Colwyn, and said: "How can I urge you? I looked for Lucas twice, Jin Rui no longer wanted to hear me. Now, Professor Joseph is busy doing his own research and doesn't want to see us at all. Just like him, even if he gave him the book, he didn't have time to read it, right?"

"What about the company's requirements?"

"Let's sell it again, show this book to each professor, and then compete to get two more reviews."

"Just let two more professors read the book, it can only be the professor in the list, or allow us to choose?"

"At least a tenured professor, what did you think of?" Colbert looked suspiciously at his partner Colwyn.

Colwyn smiled and said, "Maybe Leo is looking for him again. He is a tenured professor and has won several awards. He has always been willing to give an evaluation."

"The Greek? His evaluation has always been harsh. I guess he was deliberate. I still remember his viper: I never thought that a book could be written like this, and it would be like a chill after being reviewed by the editor. The **** was sent to the publishing house. The editors of the publishing house ate it in, pulled it out, and served it to me while it was still warm. You want me to reheat it and give it to readers? You are **** Are you stupid to eat?" Colbert was a bit disgusted and unclear while learning, sticking out his tongue~www.NovelMTL.com~ Colwyn was even more disgusting, and said: "Anyway, they just want people to comment, and I don’t want any good comments, right? Let’s give the company Leo’s evaluation. Seeing Leo’s evaluation, I don’t think they will urge this thing anymore."

"Send a message to the company?"

"It's pretty much interesting. Maybe other people will provide good reviews. We provide other evaluations, which can make the overall evaluation true and add one more evaluation. It doesn't matter, right? Daniel doesn't like it, so just don't let it go. "

"Looking for Leo?"

"Yes, look for Leo. This time, maybe he will give a good comment." Colwyn laughed and said: "You, Leo's evaluation is at least fair... Well, fairness tends to be harsh. Well, anyway, we have fulfilled the company's requirements. If they keep urging us next time, we will find Leo again. You see, we can be like Leo with clean ears."

"Daniel will be mad."

"So what, he wants a review, he got it, if he just wants a good review, write one yourself."

"Well, let's go to Leo, maybe he will write a comment that Daniel wants..." Colbert suddenly laughed.

Colwyn even laughed and slipped off the back of the car. Obviously, they thought it was a good idea, and Quandang was a late Halloween gift.

...

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