Rebirth of the Wild Age

Beijing, the headquarters of Joyo.com.

The moment I stepped into the company's door in meditation, there was a burst of warm applause.

"Ms. Shen, on behalf of all employees of Joyo.com, I welcome you to join our team!" Wang Shutong stepped forward enthusiastically and shook hands.

Shen Si has been with Song Weiyang all the year round, and he has seen many big scenes, so he will not show his cowardice in such a place. She shook hands calmly and smiled and said: "Thanks to Mr. Wang's love and trust, I also hope you can take care of you in the future at the same time."

Wang Shutong turned sideways and said, "Let me introduce it. This is the vice president of the company Cheng Nian."

"Hello Mr. Cheng!"

"Hello Miss Wang!"

In another time and space, after Amazon acquired Joyo, Vice President Cheng Nian also left. He first set up an online game props trading platform, and then founded Vanke, which mainly sells clothing, furniture, and cosmetics online.

Then, Wang Shutong introduced: "This is our technical director Xiong Changqing."

"Hello Director Xiong!"

"Welcome Miss Wang!"

In another time and space, Xiong Changqing left his job in 2003, started his own business and started a travel website, and later went to Dangdang.com as the technical director. He was invited to Joyo by Wang Shutong. He left Joyo because Wang Shutong was squeezed out. He resigned because he felt bored.

At that time Joyo was divided into content group and business group. Content group wanted to focus on virtual items, namely software downloads, song downloads and other services. The business school is to do B2C, mainly in books, audio and video products. Among the two founders, Rebs is the content group and Wang Shutong is the business group.

At the beginning, it was obvious that Wang Shutong had the upper hand, because the initial investment in content was at least 10 million yuan (computer, server-related equipment investment). In the mid-term, the content faction represented by Rebs was dissatisfied again, because Joyo has developed to a certain scale and must invest more funds to build a warehousing logistics system.

The historical major shareholder of Kingsoft was Lenovo. At first, it felt that content was too expensive, so Lenovo chose to support Wang Shutong. Later, I felt that it was too expensive to be an e-commerce company, so Lenovo turned to support Rebs. Wang Shutong and Rebs had a deep quarrel with each other due to problems with their business lines.

Lenovo immediately intervened strongly and sent a President Lin to seize power. In the end, Wang Shutong's CEO position was eliminated, and that President Lin became the new CEO of Joyo.com.

This time and space is not that complicated. Wang Shutong still sits firmly in the position of CEO, and technical director Xiong Changqing has not left. In addition, the download business of Kingsoft Software has also been transferred to Joyo. Many software is free, and only a small number of new listings need to spend money.

Now that Song Weiyang has wholly acquired Joyo.com, Kingsoft's software download business has also been separated, and the two parties no longer have any ties.

Shen Si was taken to the office by Wang Shutong himself, and a secretary was arranged for her, and the employees of the company also discussed in private.

"This is our new vice president? He looks pretty."

"Shhh! Don't talk nonsense, I heard that this President Shen used to be the personal assistant of the chairman, the celebrity in front of the emperor!"

"Then why did she come to Joyo as the vice president?"

"Your message is too unclear. Mr. Lei wanted to sell Joyo to Amazon. Mr. Wang firmly disagreed. He asked the chairman to sell our company. This Mr. Shen is probably sent by the chairman to serve as a supervisor. Military."

"Sell to Amazon? How do you know?"

"Half a month ago, President Lei came to the company once, and finally left in a dark face. Have you seen it?"

"Of course I saw it. It's not uncommon. Lei and Wang often quarrel."

"They quarreled very loudly that day. I happened to pass by Chief Wang's office, and I could hear what they were fighting from outside the door. Mr. Lei just wanted to sell the company to Amazon, and the price was negotiated, 75 million U.S. dollars."

"If it were acquired by Amazon, wouldn't we become employees of a multinational company? It is estimated that salaries will also increase. Alas, what a pity."

"It's a shame. Why do we sell the company we built to Americans?"

"I can't tell you clearly!"

"I still don't know how to tell you."

"..."

Although Shen Si was seconded to Joyo for a period of time, her name was not right, so Song Weiyang gave her a position of vice president. Because she was afraid that she would not be able to live in the town, Song Weiyang also asked her to bring in a financial director. As for the original financial director, she was transferred back to Jinshan Company-the Jinshan department left a lot, and only a few middle-level cadres were left. , These people will take the initiative to move closer to contemplation.

Shen Si cleaned up his office in the morning, invited the new secretary to dinner at noon, and participated in the company's high-level meeting in the afternoon.

"President Wang, you can announce it." Shen Si handed Wang Shutong a document in private.

Wang Shutong opened it and looked a little surprised, then smiled: "Ms. Shen, I have written down this love."

Shen Si smiled and said, "Call me Xiao Shen."

Among the former executives of Joyo, only the founding CEO Wang Shutong owns the equity, and the other executives have only a vain option promise. That is, if Joyo is successfully listed in the future, how many shares will be distributed to the executives before the listing, and if it is not listed, there will be no money.

Many Internet companies operate in this way. For example, when Google and Tencent went public, many employees and shareholders suddenly appeared.

Some companies have cashed out, some have repented, and many more have not been able to wait for the listing. This time, most of the executives are siding with Wang Shutong, because if the company is acquired by Amazon, Amazon will probably not let Joyo go online, and the stocks the executives expected will be gone.

And now, Song Weiyang has directly turned the illusory promise into a tangible stock, and cadres above department manager can get share incentives. Moreover, he wanted to let meditation announce the news, and to put it bluntly, he wanted meditation to buy people's hearts.

I have been with Song Weiyang in meditation for several years. I may have no experience in the details, but I have definitely learned the overall situation. She focused on the development of the entire company, so she must have a good relationship with CEO Wang Shutong, and she must avoid factional infighting, so she directly passed the equity incentive plan to Wang Shutong, letting Wang Shutong buy people's hearts by herself.

"Before the meeting, I first announce a good news," Wang Shutong replied, "Because of Mr. Shen's strong suggestion, the chairman decided to give you equity awards. Remember, it is equity awards, not equity incentives! These awards are given to high-level stocks. Only two years after the company’s listing can be transferred and sold. The stocks held by senior executives who left before the listing will be reclaimed by the company at a certain price."

"Papa Papa!"

There was thunderous applause for a while, and the executives of the company seemed particularly excited, because Song Weiyang was too generous. The most feared thing about equity incentives is that the boss will go back. Seeing that it is about to go public, you can find any reason to fire you, and the promised stock rewards will simply be in jeopardy.

Now Song Weiyang directly rewards stocks, which means that they can pay dividends this year—provided that the company has dividends.

After talking about the opening remarks and talking about the company's situation, Wang Shutong said: "Let's say a few words about Mr. Shen below."

He smiled thoughtfully and said, "Dear colleagues, everyone. I have just arrived here and have no experience in e-commerce. I still need to learn more from you in the future."

The executives are all motivated just after getting the stock award. Cheng Nian, who also serves as the vice president, said with a smile on his face: "President Shen is polite. If you have any questions in the future, you can discuss it together."

"Then I will talk about my scope of work," said Shen Si, "I am in charge of business development, and I am responsible for attracting more manufacturers to join Joyo. Currently, I bring the business of Xifeng Group and China Technology, the two companies' Products will be fully available on Joyo.com."

"Wait a minute," Cheng Nian, who was still smiling just now, frowned and said, "Mr. Shen, it's not me who demolished your station, so don't be angry. Let's just talk about the matter. The reason why Joyo.com was able to grow rapidly and later became China. The biggest B2C platform is because we formulated the strategy of'small but many, small and precise'. Our main book and audio-visual products are that these two items are small in size and high in profit. They do not need to occupy too much storage space, and Logistics and distribution costs are also much lower. Xifeng makes food and beverages, and those things are heavy and have no profit margins; China's U disk, MP3 and so on are okay, but the computer is very large. If Joyo sells beverages and Computers, our warehousing and logistics systems cannot keep up, and this will drag the company down."

Wang Shutong interrupted suddenly: "I wanted to announce this issue later. Joyo.com will cooperate with Xifeng Logistics Company, and warehousing and distribution can be handed over to Xifeng Logistics for the time being."

"Unless Xifeng Logistics gives us a discount, we will still lose money!" Cheng Nian immediately retorted.

It is true that it will lose money. Jingdong's own warehousing and logistics system has been losing money for many years before starting to break even. In 2004, when the online shopping and express delivery industry was underdeveloped, the market did not reach a certain scale, and Joyo would only lose even more by doing this.

Wang Shutong said: "Discounts are definitely available. After all, we have to cooperate with Xifeng Logistics for a long time. I have discussed with the chairman in detail. In terms of warehousing and logistics systems, I have been prepared to lose money for five to eight years. In addition, While cooperating with Xifeng Logistics, we must also start to build our own warehousing and distribution system. Our warehouse and distribution network will initially be built in areas where Xifeng Logistics is weak, so that we can complement Xifeng Logistics."

"Five to eight years will lose a lot of money." Cheng Nian reminded.

Wang Shutong smiled and said: "Isn't Amazon making a profit after a loss for eight years? The chairman promised him to solve the funding problem. We only need to seize the market and increase revenue."

"Then I have nothing to say," Cheng Nian finally smiled. "There is an unlimited supply of bullets. Am I still good at shooting?"

Shen Si then said: "In the next two months, there may be more than 20 brands in the fields of clothing, home appliances, cosmetics, etc., and we will continue to cooperate with Joyo. I will talk about specific issues. I hope you can be prepared. At that time, I can't afford so many orders."

Technical Director Xiong Changqing rubbed his face and said, "It seems that I have to work overtime for a long time."

More than a dozen people in the conference room laughed, and they all had to work overtime with them. At the same time, I was very emotional. I am worthy of being Song Weiyang's personal assistant. Zhangkou is the presence of more than 20 brands, and the face is almost endless.

Half a month later, many electronic brands such as Shenzhou, Haier, TCL, Changhong, Panda, Galanz, BBK, etc., announced their entry into Joyo, which immediately caused an uproar in the field of electronic products in China.

It’s not that no one sold electrical appliances online, but now there is no platform that dares to sell "large" goods. Jingdong’s selling of computers is already at its limit, while selling refrigerators, washing machines, and TV sets is purely for death, and the profits are not enough to pay for warehousing and logistics costs.

And Joyo also promised to return the goods for seven days without any reason. Isn't this what it means to die?

Many netizens came to buy these electronic products in the first week they went online. The main reason is that Joyo is well-known in the field of e-commerce, and Song Weiyang is the big boss. The news was known to the public as soon as it came out. Coupled with the promise of seven days no reason to return the goods, then netizens will be more assured to buy, anyway, if there is a problem, the return is (you need to pay the return postage yourself).

The most speechless one is probably Dong Ge. Just this year, he shut down his offline business with an annual turnover of 50 million ~www.wuxiamtl.com~ and turned to do e-commerce. Over the past six months, the online turnover is still less than 8 million yuan. At a critical time of rapid development, Joyo.com suddenly appeared to grab business.

JD’s main business is 3C products, namely computers, mobile phones, MP3, etc., which seriously overlap with Joyo’s new business. JD’s reputation is too small, and its turnover is less than one-twentieth of Joyo (JD’s net profit is higher). Now its development momentum is blocked every minute. Even if the JD in this time and space can grow bigger, it is estimated that it will have to endure for many years, because the market scale at this time is limited.

Zhang Chaoyang is also very speechless, because Sohu is also doing e-commerce-these days there are many e-commerce companies, Sohu, Sina, Lenovo and other companies all come to the muddy water.

Song Weiyang has spent hundreds of millions on Joyo.com, apparently trying to compete with Sohu Mall. Zhang Chaoyang called Song Weiyang and said jokingly: "Boss, or you can also invest some money in Sohu Mall, I will separate Sohu Mall and make a subsidiary."

"I am jealous of my investment in Joyo.com?" Song Weiyang said with a knocking tone, "Sohu Mall was established a few days later than Joyo, and your funds are still more sufficient. Why is Sohu Mall's turnover now? Less than one-tenth of Joyo? What does the person in charge of Sohu Mall do for food?"

Zhang Chaoyang was so speechless that he could only change the subject and said: "By the way, boss, Sohu Broadband (Sohu Video) is online, and the response from netizens has been very enthusiastic, and even the traffic of the entire Sohu has skyrocketed."

"Well, good job." Song Weiyang nodded.

Sohu has really produced many good products. Sohu video is much earlier than YouTube, and Sohu's classmates are much earlier than Facebook. Especially video, domestic video sites, almost all learn from Sohu. As a result, all of Sohu's innovative products were all done to death in the end.