Reborn Entrepreneurial Giant

Qu Li bragged in Davos, and the media from all over the world flocked to it and carried out a lot of reports. Qu Li donated 5 billion US dollars worth of stocks to establish the Fanxing Fund, which became a global hot spot for a while. This is a unique young man. Glory is the largest private enterprise in China and the youngest founder among the Fortune 500 companies.

The Glory propaganda machine started. Qu Li left Switzerland and flew to London. The Jumei EU company was registered in Ireland but headquartered in London. Why not, English is the international language, and there are the most English talents in China.

Shopee's management model is different from Amazon's. The three sites in the Americas, the European Union, and Japan and South Korea are actually equal organizations. They are also responsible for Jumei's headquarters, including various procurement tasks.

If Shopee has to compete with Amazon in London, then continental Europe is not ready to go head-to-head with Amazon. It is inevitable to choose the Netherlands as the main fulcrum. First, the Benelux has a population of 27 million, which is a good market. Secondly, Taking into account the German and French markets, it can also radiate to Northern Europe. In addition, Rotterdam in the Netherlands is the terminus of the China-Europe Railway.

In addition to the two ports of London and Rotterdam, two ports of Genoa, Italy and Barcelona, ​​Spain were selected in the Mediterranean Sea. These four ports serve as the central warehouses of Jumei Logistics in Europe. In the future, Shopee’s self-operated and cross-border sellers’ goods will be transported through these four ports. In the future, Piraeus in Greece may be added, a port controlled by Chinese companies.

Such a choice also means that Shopee regards the European Union as a whole and is operating. In addition to these four central warehouses, more transshipment warehouses will be built according to the operating conditions. As for delivery, two modes are provided, one is postal companies in various countries , and the other is commercial express delivery. Although things have become more complicated, the core of Shopee's operation is product and price. In terms of service, except for excellent after-sales service, nothing else is guaranteed.

Shopee made such a choice because of lack of money, but also because of the "peak-end law". In e-commerce operations, consumers are most impressed by low prices and after-sales service. Others, including cheating lottery activities, are tolerable. Xixi has already proved this point with his practice.

Product quality is of course very important, but Pinxixi has changed the "memory" of consumers with the "10 billion subsidy". Authentic? Aren't Pinxixi's agricultural products delicious?"

People who have this kind of thinking are obviously influenced by the "peak-end law" and ignore more details. It is difficult to succeed only with "low prices". Wish in the United States only has low prices, and the quality of platform products varies.

Why do you say that Dadongzi’s tens of billions of subsidies in Goudong are in the wrong direction? Obviously, we should provide "everyday low price, authentic guarantee", do a good job of our own brands such as "Jingzao", and strive to make the after-sales service guarantee of third-party sellers reach the standard of self-operated, or let more third-party sellers, especially brand sellers Use the warehousing and logistics services provided by Goudong. But if they want to admit defeat and compete with Pinxixi, Taobao Tianmao may increase the proportion of self-operated and self-owned, and reap the benefits of the fisherman.

If these problems are clarified, the operation of Jumei Shopee will not be confused: low price is the core, products are the foundation (including product selection and quality, etc.), and then after-sales service.

The arrival of Qu Li is exciting. The European company now only has an English station and a central warehouse in the Port of London. The remaining three or four central warehouses will be built according to actual needs. For example, the Port of Rotterdam is under construction because of the opening of the China-Europe Railway.

Although it only has an English website, it provides services to the entire European continent. For this reason, I made a request with Google to have the automatic translation function built into the Google Chrome browser. If it cannot be done, Qu Li is ready to do it herself.

In fact, regardless of whether Google has it or not, Qu Li is ready to ask Lin Bing to develop a browser and a translation plug-in in Guge. Someone else's is someone else's after all, how can a person drift in the rivers and lakes without a spare tire.

After dealing with Shopee's official business in London, dealing with European capital on behalf of Glory, Vision Investment, and then flying to New York to resolve their doubts, Qu Li's most important task. As an uneducated entrepreneur, he can't just lie down and win.

In London and New York, Qu Li explained in detail the operating conditions of Glory, from the market to the company's organizational structure, personnel composition, and competitive advantages. In particular, it made an in-depth elaboration on Glory's corporate culture, vision and mission, with many key words such as environmental protection, sports fashion and great health.

It may be difficult to understand domestically. Amazon later conducted a survey report showing that 79% of consumers expressed that they are more willing to buy products and services from brands that are consistent with their own values.

Don’t underestimate this data. It may represent the consumption direction of human society. After the abundance of supplies, the global consumers who don’t have to worry about life, especially the generation born after 2000, may have the same consumption concept as those born after 80.90. It's completely different: for example, refusing to buy products from "sweatshop" companies. For example, since the milk powder incident happened in 2008, Niu Niu may not have a second chance. The progress of morality and culture may force companies to make progress.

There may not be many such groups, maybe even ten such "diehards" will not appear in a hundred people, maybe only five or six, but once the base of this group is enlarged, or they have greater consumption power , then the "law of the few" may be triggered.

For example, in the United States, there are less than 2% of the Jewish population, but 41% of the food has Kosher certification (kosher, clean, edible). why? Some people can also analyze it from a commercial point of view. Kosher certification is high-end and high-end. Is it possible that Jews, who only account for 2% of the population in the United States, have higher purchasing power, and this certification is not difficult to achieve. Large-scale industrial production is very difficult. The added cost is easily covered. Therefore, in order to satisfy the 2% "diehards", companies have added Kosher certification, which has gradually formed a trend.

The influence of the key few people and the role of values ​​seem to be ignored by domestic companies. This is beyond technology and competes at another level. It’s not to say that a company is very smart if it does this step, there are conditions for emphasizing benevolence, righteousness and morality. Song Xianggong is a vivid example, a monarch of a small country, facing the oppression of a big country, he did not know how to be a "gentleman" in life and death.

A start-up company must meet the standards of top companies in all aspects, what is it if it is not brain-dead? With the help of Google's Android, Apple's iPhone and smart phones, Honor has become a world-renowned brand in the shortest time, but these fame are very illusory (the example of HTC), and it will take at least one generation to realize it." "Corporate values" are the catalyst, the dividing line between mediocrity and greatness.

Self-balancing cars and drones are just small things. Qu Li talks about "environmental protection" to build pure electric vehicles. Now he is donating money. In addition to his own ideals and beliefs, he is also injecting more cultural connotations into the Honor brand (it is ESG environment, society and corporate governance).

"I think a brand has a choice of values ​​in addition to technology and market competition..." Qu Li's words raised investors' awareness of Glory. describe.