Reborn Entrepreneurial Giant

Chapter 420 The Way of Shein

There is no shortage of programmers in Jumei, so the former Fan Kuan stayed as the CTO of Fenghua International. The information system of the Danlin brand is considered to be the leading one in China.

Qu Li is quite familiar with fast fashion, seeing the company's arrogance and extravagance, he decisively strengthened the KPI assessment. Although he is not an unscrupulous businessman, he knows that the survival of the enterprise is obviously more important than personal ideals and feelings.

He didn't leave Chen Danlin and Liu Shulian behind, and took Fan Kuan and others to sort out them step by step, and released 100 new models and 1,000 new models a month. What is the difficulty?

"Our products cover high, medium and low levels, and different grades of clothing have different requirements." Although Qu Li cherishes feathers, there are few people here. If "rumours" are really spread, it is easy to know who is "rumoring".

"Some styles can be used as a reference for us to learn from international fashion, and some can be designed and improved by the foundry..."

"Won't this affect our brand image?" Chen Danlin

"You don't want to?" Qu Li had a headache, demanding too much

"I want to be original and create my own style." Chen Danlin insisted

"Then I have no choice." Qu Li doesn't know how to make a brand, he is familiar with Internet thinking.

"You can't help it. Before Honor, we didn't have high-end brands in China."

"..." Don't talk nonsense, people will hate you if you say this, are you really not afraid of other people's tricks?

Seeing that Qu Li didn't answer, Chen Danlin became even angrier. She was easy to get angry during this time, even if she knew that Glory's success was accidental, why would she be unreasonable...

"How about we use a sub-brand..." Liu Shulian couldn't possibly watch the two of them quarrel

Qu Li and the two looked at each other, both felt a little embarrassed, but soon returned to normal.

Since Chen Danlin is arrogant and doesn't want to sell cheap goods, Naquli has no choice but to resort to the "Shein" Dafa. The name is simple and straightforward, which is to sell women's clothing. So what if you want to sell men's clothing in the future, change it to Hein?

"Should I call it peerless beauty?"

Peerless beauty, peerless beauty, too arrogant, not all girls are beautiful, this will obviously be suspected of discrimination against women, and will be passed soon.

In the end, in order to prevent the readers from misreading and not knowing what kind of website it is, the name Shein was kept. She came in to buy clothes, and her Chinese name is Shenyin.

Both the website and the brand name are Shein, and they sell cheap goods ranging from tens to hundreds of dollars. Danlin has a higher brand positioning and takes the original route. The price is generally higher than 100 yuan, which is more than 20 US dollars.

The name and price range are determined, and there are changes in the business model. Let manufacturers refer to and imitate big names. How can shein not take legal risks? Of course, it is to learn from the cooperation between Meituan and individual industrial and commercial households, no, it is "business consignment". Shein, a subsidiary of Fenghua International, is a platform for women's clothing. Except for the self-operated Danlin brand, the rest are consigned by "merchants" on the platform. If there is any infringement, the platform will remove the infringing products.

A perfect business model, 100 styles of clothing are put on the shelves every day, and I don’t know if the big brand sellers can find them and crawl them with search engines? Hehe, Qu Li smiled strangely.

"You are too cunning." Chen Danlin rebuked him

"Why don't we play the usual way and invite celebrities to speak for us?"

"Don't." Chen Danlin is not stupid, she doesn't take shortcuts, their actions are at best immoral, but the fast fashion model is not original to Zhongying Enterprise, so why scold me? It has the ability to make brands such as Zara, GAP, Uniqlo and HM close their doors first.

Naturally, Liu Shulian wouldn't have any objections, and if the two of them were to toss about, it would not be a serious injury to Qu Li if the company forced them to do so.

The establishment of Shein, a subsidiary of Fenghua International, has the right direction and the right method. If it fails, it can only be blamed on execution. Since Qu Li has noticed this problem, he uses OKR to set goals and KPI assessment.

Therefore, it is very important to improve the construction of the talent team. No one in Fenghua International is familiar with OKR. It doesn't matter. They will be sent to Jumei for training.

Chen Danlin's mood had just stabilized. Forbes released the latest edition of the world's richest people. Qu Li ranked 13th in the world with a net worth of 25 billion US dollars, ranking behind Xiangjiang Li Bancheng. Even minus the 5 billion dollars he pledged to donate, he still ranks 23rd in the world, still behind Li Bancheng and the second richest Chinese.

This is not a big deal. After Honor announced its financing, it released related information. Many people predicted it until today, but the Forbes article also said that after Honor’s listing, Qu Li’s net worth may rise to the top 5 in the world.

This news is a bit big. Honor has no public listing plan yet, and it has just raised funds to go public. No matter how you look at it, it seems a little impatient. Many people suspect that it is fake news. A reporter interviewed Lei Jun, and he admitted that Honor is going public.

As a result, the news that Honor is about to go public and that Qu Li may become the richest Chinese man spreads on the Internet in China.

"Tianming, come here, I want to sleep with the richest man..." Chen Danlin's pretty face flushed, this girl is getting more and more courageous.

It's a pity that Qu Li didn't dare to get angry, and he was very cautious in everything he did, for fear of killing someone, that would be ridiculous.

Not long after the Forbes Rich List was announced, the lawyer and accounting team hired by Qu Li issued an audit report, and the total value of his assets outside of Jumei Glory exceeded US$10 billion.

"No way?" Chen Danlin looked at the exaggerated figures, and even the well-informed Qu Li couldn't help but sigh, he's really rich.

Looking carefully at the report, Qu Li ignored the share of Xiangjiang Investment. In addition, Envision holds 20 million shares of Jumei, worth more than one billion US dollars.

"With so much money, you can find several more women." Chen Danlin said sourly

"What's wrong with you?" Qu Li frowned

"How much money did you give that Zhang, how many can you find for 10 billion?"

"It's not right for you to say that. I still need to pay for a woman?"

"You, hum!"

It seemed that he was spoiled, Qu Li didn't go to comfort her, and continued to read various materials, finally ruled out all kinds of risks, and felt that the pressure was much less, after all, Vision Investment didn't cause him any trouble.

Qu Li had prepared for the worst, what a surprise, it was acceptable for him that Glory would not be listed this time, Sun Jianhe and the others seemed to have no intention of cheating him. This is enough, even if there are some flaws, he and Yuan Jing can still continue to cooperate.

Self-knowledge is the most important thing in people. How can there be so many personal loyalty in modern society, and not many people can stick to their ideals and beliefs. Qu Li has a clear understanding of himself from the beginning to the end. Finance is an auxiliary means, and people should not be trapped in the eyes of money. He is first and foremost an entrepreneur. He is an entrepreneur. Changing the world is his slogan and his biggest reliance.

Under the aura of the richest man, domestic netizens seem to have a new understanding of Qu Li. Regardless of whether his ideas about new energy and rocket launches are bragging or not, he is a young rich man with distinctive personal characteristics and somewhat maverick.

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