Reborn Entrepreneurial Giant

Fenghua International's Shein model and pricing strategy are obviously based on foreign markets, so building a website alone has become something they must consider, as well as logistics and distribution issues.

"Can shopee help us solve all our problems?"

The answer is definitely no, even the logistics and distribution of shopee is a big problem, let alone helping Shein.

"Can we continue to use the current model?" At the same time, he sells goods in Jumei, Taobao, and Amazon. As a big seller, he remains neutral and does not stand in line.

As an ambitious company, it is of course possible to make money to support the family and accumulate a fan base in the early stage, but lacking the initiative, building an independent website is an inevitable choice, otherwise how to help the factory "consign" women's clothing.

"We didn't have high requirements for the website in the early stage?" Someone asked

"Not high..." It takes time for a website to accumulate popularity

"How about we try Shopify? It's a stand-alone website..."

After listening for a long time, Qu Li discovered that this website is an e-commerce site building tool that provides SaaS services, providing e-commerce sellers with the technology and templates to build online stores, including basic functions such as order tracking, automated inventory management, uploading pictures, and adding tags.

It is still not easy to understand. This is an e-commerce website construction platform. Sellers can quickly build a store by renting a store and pay a "subscription fee" on a monthly basis. There is no need to buy a domain name to build a server.

"What's the difference between them and Taobao eBay?"

"You can use your own domain name and only use their templates. We have limited manpower now, and it is difficult to develop by ourselves, and it will take time..."

Listen, Qu Li has some impressions of this website called Shopify. It seems that many cross-border e-commerce companies in China use their services to build websites. The overall cost seems to be very low. The key is not these. This company was later listed, and its market value The highest is more than 200 billion US dollars, which is stronger than Goudong and Pinxixi.

Shein can use Shopify to build a website for the time being, but in the future he will definitely set up his own website. Although Qu Li is not short of money, a company cannot develop its own hematopoietic ability. If it relies on his blood transfusion for a long time, there is a high probability that it will not survive long. Even Amazon, which has been established for more than 20 years, actually has very few years of loss.

While they were building a website on Shopify, Qu Li seriously thought about the value of this website. I am afraid that it is an opportunity for more sellers with ideals and pursuits to build an independent website, operate at a low cost, and have more initiative. Later domestic imitators seem to be Youzan, Weimeng, and Weidian, but most of them have not grown up.

Recognizing the advantages of Shopify, Qu Li naturally wanted to do it himself, or acquire it, not Fenghua International, but Jumei. The success of a business model has a lot to do with the founder team. Fenghua International is a fast fashion clothing brand, which is an evolutionary form of a traditional industry, while Jumei is an Internet technology company, which is closer to success.

Back in Jumei, Qu Li and Lu Qi talked about the Shopify model.

"Is it necessary for us to serve Google?" Lu Qi

"What does this have to do with Google?"

"Where do Amazon third-party sellers go to market after building their own website? Google search is the best choice..."

"That's just right, after the success of the Shopify model, Shopee can gain more initiative..." Qu Li thinks this is a good thing

"Google..." Lu Qi thought for a while, Google is a company with a good reputation.

"If they bought Shopify, where would they be positioned?"

"Of course it is an independent operation, serving Amazon's third-party sellers." Qu Li doesn't want Shopify to become the next shopee, that doesn't make sense.

"This is also competing with Shopee for business."

"Who said that?" Qu Li talked about his thoughts. Since it is difficult for Shopee and Shein to do a good job in logistics, why not integrate third-party logistics?

"We improve the construction of logistics information infrastructure in China, and after accumulating experience, we go abroad to integrate third-party logistics companies into our system." Qu Li

"Not only should Jumei Logistics be open to customers, but also to competitors?" Lu Qi felt mixed feelings in his heart at this time, and he couldn't tell what he felt.

"It's not wrong for you to say that." Qu Li stood up, circling around the meeting, thinking of Cainiao Network.

"The previous idea was not very mature. Ma Yun once said that it is very pertinent. It is difficult for us to manage 1 million couriers, but the scale of the domestic e-commerce market may exceed that of the United States. Jumei Logistics is even difficult to meet the needs of the platform..." Qu Li said, because he was a little anxious, he spoke incoherently

"On one side is the ever-expanding demand, and on the other hand is the free service capacity. Since we can't do it ourselves, why don't we let others join in and use our technology to help other express delivery companies grow?"

The more Qu Li talked, the more excited he became, but he wanted to summarize his ideas, so he called the executives who hadn't been out to a meeting to discuss his ideas.

"I want to do a big thing, build China's intelligent logistics backbone network, and serve logistics companies across the country, so as to improve the lower limit of the entire Chinese e-commerce industry..." Qu Li began to eloquently explain the concept of "Cainiao Network", Ali is really a "great" company that has made many contributions to the country, including the success of Pinxixi, which all benefited from Cainiao Network.

"I object. The advantage of Jumei's B2C model lies in service. The establishment of China's intelligent logistics backbone network can significantly improve the service level of social express delivery. If Taobao Tianmao's service is similar to that of Jumeijuhuasuan, their low price advantage..."

"I understand what you said, but if we don't do it, won't Ari and Mayun do it?" Qu Li was not angry. From the actual needs, Jumei didn't have the need to do so.

"Ma Yun may not have thought of..."

"He must have imagined that if Taobao wants to improve its logistics service level, it will inevitably integrate the power of social express delivery, invest in the construction of a storage center, and improve its service level and delivery speed..." Lu Qi said calmly

The probability of problems in Sitong Yida is more than ten times higher than that of Jumei Logistics, and the gap in operating capabilities is almost visible to the naked eye. Facing the challenge of Jumei, Ari can't think of a way.

"Even if they think about it, it's not now, we don't need to self-mutilate..." Some people still object, cash on delivery accounts for 90% of platform payments, Jumei logistics is Jumei's "core competitiveness" to attract new users.

"Building an intelligent backbone network has another purpose, to prepare for the international market." Qu Li talked about the Shopify model and his idea of ​​integrating international third-party logistics.

Shopee's logistics capacity is seriously insufficient, and sales revenue is somewhat inflated, and the sales of Honor mobile phones account for a large proportion of the platform. However, these situations are changing. After Honor goes public, it will inevitably sell mobile phones directly on the official website. In the short term, it is possible to cooperate with companies such as the US Postal Service and FedEx, but it is difficult to control costs and efficiency.

Everyone quickly understood the value of establishing a logistics platform and cooperating with third-party warehousing and logistics companies, but this still did not convince them that foreign affairs did not need to be brought into domestic affairs.

"We build such a network. Although it serves social express delivery, Juhua is the first to benefit..." Lu Qi supports Qu Li. In fact, he admires Qu Li's structure and courage at this time, and he does not hesitate to do great things. They have to do more than e-commerce retail.

"Our positioning is a technology and service company with supply chain as the core, including logistics technology services. From past experience, pure retail is difficult to make money, and price competition is inevitable. Guge Search, Cloud computing and Jumei logistics may both be our future profit points.” Lu Qi explained his reason, similar to Kaishike Costco’s retail department makes money, and profits come from membership fee income.