Reborn Entrepreneurial Giant

Qu Li stayed in Jumei, mostly answering questions, and rarely intervening in specific work. He was learning to master the special ability of "empowerment". For more than ten years, many tech giants, including Douyin Zhang Yiming, have emphasized "empowerment" to give talents more room to display. It can be seen that "empowerment" plays an important role in corporate management.

All management ideas should be summed up from practice. Internet technology companies have many commonalities in corporate culture and values, so many management cultures in Silicon Valley are applicable to domestic companies, saving him a lot of effort.

Qu Li and Lin Bing established "Zhongtai", acquired Google Zhongying, and established Jumei's technological advantages in China. However, due to the limitation of his own professional ability, he was not interested in this "strong control" management model, and gradually formed the idea of ​​"empowerment", which is the "Context Not Control" of ByteDance

While controlling through "middle stage", while creating conditions and environment "decentralization" through "empowerment", Qu Li believes that his approach conforms to the Confucian doctrine of the mean and also conforms to the "thought" of Tai Chi, without being paranoid or extreme.

However, he dared to try indiscriminately. The main reason is that Jumei is in the stage of "starting a business". Everyone's share of the pie is constantly expanding, and even if something goes wrong with Qu Li as the "Master of Entrepreneurship", it may be covered up by the rapid growth.

If he becomes a professional manager of the "owner of the business", facing the internal hills, while balancing the interests of all parties, he must also take into account the long-term development of the company. Therefore, many people say that the successors of major Internet companies are not as good as the founders. This is actually just a superficiality, just like many video bloggers slander Silicon Valley Indian CEOs, ignoring their ability to deal with complex problems.

Qu Li personally took over Qiancheng Automobile, starting from a traditional car company, he could have learned a lot, but his method was too rough at that time. Every time he thinks of this, Qu Li regrets it now, why can't he spend more time and energy on dealing with all kinds of complicated relationships?

It is a pity that it is useless to regret it. Qu Li has established a "strong" and "dominant" image in Qiancheng Motors, including Hunan Province, and is the uncompromising "innovator".

Because of Jumei, Glory, and Qiancheng Automobile, which is now becoming more and more famous, there are three different styles of enterprises. Many people in China doubt whether he is the actual controller. Later, because of his "super voting rights", he established his position in the two listed companies No one questioned his status, but more and more people touted him as a "management master" and "management god"

Now that Jumei is in so much trouble, the "God of Management" didn't fiddle with some unknown things, but studied, discussed, and summarized with Lu Qi and others.

Jumei is different from most e-commerce companies at home and abroad, such as Amazon, Ari, and Goudong, in terms of e-commerce retail, logistics network, private label, search and cloud computing, financial payment and innovative business (Time Company). The development status of each sector is different, and there is also an A-share listed company under its umbrella.

There is no reference for such a wonderful company as Jumei at home and abroad. Fortunately, the valuation given by Wall Street is not low. Its current market value is about 20 billion US dollars.

Qu Li can intervene in all businesses, and now he manages more: private brand building, financial payment, and innovative business. Lai Shixian concurrently serves as the vice president of Jumei, and directly takes over the construction of all of Jumei's own brands.

The current market value of Xiangyun exceeds that of Anta, which has listed on the Hong Kong stock market. Investors seem to have seen the slowdown in the growth rate of the apparel retail industry. Xiangyun is less affected because of its e-commerce and international income, but the stock price decline is more due to the industry. environmental impact.

The European debt crisis, the US debt crisis, and the slowdown in domestic infrastructure, under the influence of multiple factors, A shares fell from 3,000 points to 2,500 points.

However, Qu Li doesn't care about Xiangyun's stock price. They have already prepared for it. Xiangyun's business strategy is conservative, and the inventory pressure is very small. Therefore, I mainly ask Lai Shixian to understand the situation of other brands. In fact, the sales situation of the Cotton Era and Ming brands is available in Jumei's backstage. Qu Li wants to ask Lai Shixian what he needs to help with.

"No, the development of the cotton era is very good, and I have learned a lot..." Lai Shixian did not mention "Ming", a big grocery brand, mainly cooperates with Li \u0026 Fung. The two companies share the spoils unevenly, and there are many problems. The chain management capacity is limited, and there is no rush for the time being.

Yang Han, the person in charge of the Cotton Era, is a young "old man". He came to Jumei very early and is very familiar with Qu Li and the others. His education is not outstanding. He is born in the 1980s with a bachelor's degree, but he is serious and responsible. , can persist in doing difficult and correct things.

As far as the all-cotton era is concerned, it is to insist on making high-quality products, personally check from raw materials to foundries, and on the basis of quality, safety and comfortable experience, there is a unified style from the packaging box to the website picture design: simple but not Simple. Regardless of gender, the repurchase rate of products in the all-cotton era is very high. Dadongzi has always wanted this brand to be sold only in Jumei.

Because Qu Li has always insisted on an open approach, he neither agreed nor objected, and let Dadongzi figure out a way for himself. Neither Lai Shixian nor Yang Han agreed. After all, the self-owned brand is independently assessed and does not need to be responsible for the operating conditions of the platform, so it will end in the end. Of.

"The average monthly sales of the cotton era has reached 100 million this year..." Lai Shixian

The all-cotton era begins with men's and women's underwear, T-shirts, men's and women's socks, towels, maternal and child clothing, including thermal clothing and other all-cotton products (containing more than 75% cotton). Selling at home and abroad at the same time, the gross profit margin of self-operated brands is very high. Even textiles can guarantee a net profit margin of about 20%. Sales of 1.2 billion and net profit of 200 million are really good.

Of course, there are many traffic costs that are difficult to calculate.

Lai Shixian likes Yang Han's focus and seriousness. Qu Li intends to promote him so that Yang Han can take a part-time job on the board of directors of Xiangyun. Now Lai Shixian wants Yang Han to join the management of Xiangyun and become an executive director.

Even knowing that Lai Shixian may have "ulterior motives", Qu Li is quite happy.

"However, Xiangyun is confident that the average monthly sales revenue will reach 100 million U.S. dollars."

"Oh, yes, congratulations..." Qu Li

"The downward trend of the clothing industry is obvious, and Xiangyun will surpass Anta next year at the latest..."

"Uh, I haven't considered this issue." Qu Li really doesn't care about Anta Li Ning

"Xiangyun is not as good as Anta Li Ning except for domestic offline stores, and everything else..."

"We are an international brand!" Qu Li smiled. The profit margins of mature markets in Europe, America, Japan, and South Korea are much higher than domestic ones. Adidas Nike's domestic brand influence and profit margins far exceed those of domestic brands. Under normal circumstances, it is almost impossible for Anta and Li-Ning have a chance to stand up

"The advantages brought by internationalization and informatization are really great..."

Can it not be big, everyone is facing a different market, the structure of the talent team and the challenges are different, two formidable opponents, confidence can determine the final result of the competition.

If you don’t go out during the May Day holiday, strive for three chapters a day. I can’t guarantee the exact time, and the handicapped party has no choice.