Reborn Entrepreneurial Giant

"What's the name for the geometric SUV?" Xia Mingfei was in charge of the company's marketing system, from stores to brands.

The name Qu Li is useless, the name of Qiancheng Automobile is not good at all, and the future geometry is so-so, it might as well be called Faraday Weilai. It's a pity that at the time, I thought that Chinese companies using crooked names would be detrimental to brand inheritance, so the future of the current name was a compromise.

But, he still has a spare brand name: Bajun, which is Mu Tianzi Bajun, namely Chiji, Pioli, Baiyi, Yulun, Shanzi, Quhuang, Hualiu, and Luer.

In addition, the six steeds of Emperor Taizong Zhaoling of Tang Dynasty and the eight steeds of Changling Mausoleum of Emperor Chengzu of Ming Dynasty, including Jedi, Flipping Feather, Ben Xiao, Chaoying, Yuhui, Chaoguang, Tengwu, Winged Wing, etc. His name is registered as a brand.

"Or name it with numbers, 3, 6, 9..."

Look, is there a worse choice at this level of naming, learning from BMW?

"And what's the name of our first geometry sedan?"

"Geometry is called Geometry in English. Why don't our cars start with G and SUVs start with M?"

Now it's all right, don't learn from BMW and change to GM.

"Geometry doesn't have a name now. The upgraded version is called Geometry G9, which is a medium-to-large sedan. From now on, the medium-sized sedan will be called G6, and the compact one will be called G3." Qu Li thought for a while and said.

"It's inappropriate to start with M for SUV, Tesla is named after model."

"Should we continue to name it with CS?"

"Or just use S, the initial letter of Sport Utility Vehicle."

"What's the initials of the car?"

"..."

Qu Li didn't make things difficult for Xia Mingfei. Geometry's SUVs are named Y9, Y6, and Y3. The sedans use the initials of Geometry, and the SUVs use the last letters. That's fine, right? If there is a sports car in the future, it will be Geometry GT, MPV model will be called Geometry MT, and luxury car will be called Geometry GM. They all look for letters in Geometry...

Limited by the battery capacity density, although it wants to make a model Y, this SUV will eventually be a medium-to-large vehicle with a length of about 5 meters. The 4.8-meter body of Qiancheng CS 8 plus is already a medium-sized car, and the other two cars are compact models within 4.6 meters.

Only the Qiancheng CS8 facelift, which is the self-developed engine version, is officially on sale at the Shanghai Auto Show. This engine performs well in the CS6 and is well accepted, so both the CS8 and CS8 plus versions will be used. At most, the engine has a little improvement. Improved upgrades.

Qiancheng CS8 plus will go on sale in May, leaving one month for CS8. The 2013 model of Qiancheng CS6 may be scheduled until October, so the Modu Auto Show is just an introduction, and in order to extend the sales period, it may be changed to 2014 model CS6 .

Geometry Y9 is of course also a concept car. This car is not as flamboyant as the model X. The price is maintained at around 80,000 to 100,000 US dollars. Introduced Honor Weizhi's chip and car-machine system, as well as smart cockpit and so on.

Anyway, Geometry is firmly on the road of software definition, which is a step further than Tesla, and can be mass-produced earlier. It is initially expected to be launched before 2015. The Tesla Model X was launched at the end of 2015.

Geometry cars were launched earlier, which has both advantages and disadvantages. For example, Geometry G9 cannot be upgraded to L2 autonomous driving. Should it stop selling, cut prices, or sell software value-added packages? But the existing technology can't realize it, so we can only give priority to hardware?

Many issues can only be discussed in Beijin. In Xingsha, first determine the marketing strategy. There is also the hybrid model of Qiancheng Motors. The sedan is not required, and only medium-sized SUVs are used. The initial plan is 20kwh battery capacity, pure electric 100 kilometers of battery life, 2.0L engine, WLTC feed fuel consumption is controlled at about 5L per 100 kilometers.

Uh, at this time the WLTC standard has not yet been determined. Anyway, Qu Li is developing in the direction of energy saving and fuel saving. According to the current standard, the fuel consumption per 100 kilometers should be 2L. After all, a certain Di Tang DM was boasting like this at that time, not only them Who in Europe, America, Japan and South Korea does not have this technology? As for the actual fuel consumption, there are differences according to "usage habits".

In addition, in order to sell more cars, a model with a pure electric range of 55KM may be launched, so how to price it? According to the report given by McKinsey in June 2012, it is about 500-600 US dollars/kwh. In fact, even if the initial investment is huge, the honeycomb energy can be controlled within 250 US dollars/kwh, and it can be controlled within 200 US dollars after mass production. .

The cost of a 20kwh hybrid vehicle battery is about 5,000 US dollars, plus the cost of a fuel vehicle. If calculated based on the standard of the chengcheng CS6, the cost of the hybrid vehicle will be 30,000 to 50,000 more, which means that the price is at least more than 200,000. Calculated with reference to the price of Tang DM25, Qiancheng's hybrid car may sell for about 300,000?

Forward research and development should first determine the market price range, and then design according to various requirements, select spare parts and production processes. At this time, the development of hybrid is also to accumulate experience for the development of the CMA architecture. So it was jointly developed by research centers in China and Germany. As for the L2 level of assisted driving, it may appear in top models.

Qu Li and the others were discussing in the company. The relevant departments announced the subsidies for new energy vehicles last year. About 7,000 vehicles were sold nationwide, and Geometric Auto sold 5,000 vehicles. They also directly subsidized 300 million in cash.

This does not include local subsidies and financial subsidies for the export of new energy vehicles. Anyway, judging from the publicity situation, Geometric Auto won the hemp, and a high-end car accounted for most of the subsidies.

In order to avoid jealousy, Future Geometry released its financial report for 2012. Even if it is considered as a subsidy, it still lost more than one billion yuan, and the loss in four years was nearly 10 billion yuan. Qu Li burns money faster than Tesla. From its establishment to the present, Tesla has lost less than 1 billion US dollars.

Of course, the difficulty of developing pure electric vehicles and fuel vehicles at the same time is not the same, but some people are still dissatisfied: why is it not considered the investment of Glory Company?

If we really want to argue, many things are unclear, such as Qiancheng only has two fuel vehicles, how much can we invest? For example, Qu Li publicly said that he has invested 3 billion in three years. Is this investment all for geometry cars?

"With a loss of 10 billion, it has not yet gone bankrupt and has not been delisted. The big A shares are about to end."

"..."

After reading these remarks, Qu Li felt quite upset. He was doing his business honestly, and the financing was done at his own risk. The company's market value has risen from less than 10 billion to the present, and the daily limit has risen from time to time. What do big A-share players have? Not satisfied? The value of the Hong Kong stock market is basically maintained at more than 60 billion Hong Kong dollars, which is close to 50 billion when converted into soft sister coins.

Ignoring the outside discussion, Qu Li wanted to continue to name the hybrid car. He thought of two good ones, the future or the prospect. Originally, the future was intended to be used by pure electric cars, but the name Geometry was used.

"The prospect is pretty good, right? We save energy and fuel..."

"Which taxi company uses a car worth more than 300,000 yuan? It's better to use Qiantu, which is a homonym for Qiantu."

"Future geometry can mean smug, are you willing to have an uncertain future?"

"Do you want to sell cars in eight colors?"

"Let's call it Saab. This car has a certain reputation."

"It's not that the Saab brand is used abroad, but domestically..."

"Just some clowns. Sabo is a good name."

"Is that nice? I think everyone looks like SaaB."

During the discussion, Qu Li felt that there were friends and businessmen mixed into Qiancheng Geometry, how could he say that about himself.

"We have already planned to launch Saab hybrid vehicles in Europe, build a sales network, and see if we can take advantage of the trend to sell fuel vehicles to the world..."