Reborn Entrepreneurial Giant

There are only two or three SUV models, and it is too difficult for the annual sales volume to exceed 1 million. Therefore, Qiancheng Motor will definitely produce sedans, so the first sedan is particularly important.

However, until 2015, the top 20 domestic car sales were only Geely New Emgrand with 200,000 units and Changan Yidong with 180,000 units. Others with more cost-effective, such as Chery Arrizo, did not make it into the rankings.

SUVs are different. Qiancheng Motors has been the sales champion last year. The Great Wall Haval brand has suddenly emerged and ranked in the top five. JAC, Changan, BYD, Chery, GAC and even Zotye are very active in the SUV segment.

No matter how difficult the sedan market is, it must be conquered. You can't make many SUVs in the price range of 10~20, right? Qiancheng Xingsha Automobile Research Institute has developed a car equipped with Chery CVT gearbox and self-developed engine for Cheetah Motors, which will be on the market this year.

Originally, he wanted to wait for the CMA structure to take shape, and then build a car, but assuming that the platform is formed in 2015, the car based on this platform will have to wait until around 2017, and he may not be able to achieve the flag of 1 million sales within 5 years.

So, this sports coupe has been developed ahead of schedule, with a self-developed engine and a Hyundai Mobis 6AT gearbox. I originally wanted to use DCT dual-clutch, but the self-developed one has just begun. The first dual-clutch SUV developed by Qiancheng The model is also sold by Cheetah.

Since it is a sports car, the chassis must be redesigned. Well, they don’t have a car in the first place, and they have never reversed research and development. In order to save time, they invited Lotus Engineering in England or other European studios to participate in the chassis design.

Last year, the conceptual design and project planning of the project were completed. This year, it entered the project implementation stage. Production can start next year, and it will be officially launched for sale in 2015.

"Sports cars are important, but family cars are the most common choice."

"Do you want to sell cars under 100,000?"

"..." No one dared to say this, just like the Chrysanthemum Factory is unwilling to sell a hundred yuan machine, which does not match the brand positioning. Maybe in a few years, the Qiancheng brand will stand firm and be widely recognized. At that time, there will be no need There are so many scruples, but now it's really impossible.

"Can you create a differentiated competitive strategy?" Qu Li continued to ask

"It's not impossible." Lu Tao said: "Family cars need to be fuel-efficient. Except for the engine, they basically use CVT gearboxes. This CVT gearbox has steel belts and steel chains. The performance-oriented CVT gearboxes all use The scheme of the chain..."

"So our coupe can also use a steel chain CVT?"

"It's true in theory, and now only a few car companies such as Audi and Subaru are using it."

"This is good!" Qu Li was very happy to hear that, users who use it can bring differentiated competition. Later, GM adopted a large number of steel chain CVTs, and there may be similar considerations. Do you think it is a pity that Chery is a company that has no strategic determination, and later gave up CVT and devoted itself to the embrace of dual-clutch.

"The steel chain CVT also has disadvantages, the noise and vibration may be relatively large..."

"It can't be without any shortcomings, anyway, it's better than dual-clutch." Qu Li didn't think so, not afraid of shortcomings, but afraid that the advantages would not be outstanding.

"But the steel chain CVT suppliers are limited." Lu Tao once again said the difficulty

"Discuss with Chery, we will pay for the development together." Qu Li

"Then our family car will be built after the steel chain CVT comes out?"

Qu Li is in a dilemma, what should I do? Can't come up with competitive products in a short period of time, should they sell the car they designed for Cheetah under a different brand?

"How about we purchase Gratek's wet 6DCT gearbox?"

Qiancheng Motors is cooperating with Gratek to develop a wet 7DCT gearbox, which was originally prepared for SUVs, but now it needs to adjust its direction and develop it for sedans, or develop two types at the same time?

"We should first determine who this car is developed for?" Qu Li

At the beginning of the adjustment of Qiancheng Auto’s distribution channels, the 4S store dealer system was mainly opened in third- and fourth-tier cities. The investment threshold was low and the construction period was short, and all directly-operated stores were in first- and second-tier cities. Users in third- and fourth-tier cities may pay more attention to practicality and cost-effectiveness, and Qiancheng's SUV may be a multi-functional entrepreneurial vehicle. What about the sedan, Toyota Corolla, Nissan Sylphy or Volkswagen Lavida? Maybe there is Geely Emgrand.

"Forget it, with our current technology accumulation, we can't make competitive cars, so we might as well focus on SUVs and hybrid models." Qu Li said hesitantly

"What if car sales don't reach 1 million units in five years?"

"If you don't get there, you won't get there. I'm not afraid of losing face." Qu Li thought for a while and continued, "We can open up the international market."

Several SUV models of Qiancheng are competitive in China, and they will not be too bad when they go abroad. It is difficult to enter the European Union, and the US market is very easy to enter. I just don’t know how the safety evaluation results are.

"Can our CS8 and CS8 plus meet the US 5-star safety standards?"

"this……"

"Then consult with Saab's engineers to see if there is any solution." Qu Li didn't believe that domestically-produced cars would not be able to enter the US market. In the future, he would say that the assets of Qiancheng in the US would be confiscated in the future. Use the Tesla super factory to offset the debt?

As for Europe, which has stricter ranking standards and tends to favor diesel vehicles, it did not strongly support new energy and hybrid vehicles until the Volkswagen emissions scandal broke out.

Forget about Japan and South Korea, they only sell new energy, and then other markets. South America is the largest market for domestic auto exports, followed by Asia and Africa, and Russia is also a very important market.

The difficulty of exporting automobiles is not small at all. It seems that it is difficult to achieve sustainable development if we really want to export aimlessly. We still need to build factories overseas and intensively cultivate them.

"Mature markets in Europe and the United States are given priority, followed by ASEAN. It is best to build factories in ASEAN." Qu Li quickly made a decision.

"Then we want to produce right-hand drive vehicles?"

"Why?"

"Malaysia, Thailand and Indonesia in ASEAN are all right-hand drive countries."

"That's how it is." It's not that Qu Li wants to boycott the right-hand drive car, it's because he's too busy

After a long discussion, Future Geometry has basically confirmed the priority of SUVs. Hybrids and coupes may not go on sale until 2015, but I don’t know where the upper limit of SUV sales is. If they really sell less than 1 million units, they won’t Really ridiculed by the crowd. Qu Li even regretted his big mouth.

But things are not over yet. In order to save time, the Saab hybrid is actually a hybrid version of Qiancheng CS8 plus. The 6AT gearbox has been removed, and the engine has been slightly modified. A 2-speed gearbox is used, which is the later DHT hybrid. Focusing on cities, taking into account high-speed driving scenarios, but overseas sales are sold under the Saab brand.

In fact, at this time, the Mitsubishi Outlander PHEV hybrid is about to be launched, as well as the Nissan Leaf. Unfortunately, these two cars are completely helpless when they encounter Tesla.