Reborn Entrepreneurial Giant

The GDP that Galaxy Power can bring to Nansha is not much, and there are still many requirements. It is not a cost-effective investment no matter how you look at it.

"But you guys were able to imbue Nansha with imagination."

Galaxy Power built a factory here. If this industry is opened up in China one day, will other private enterprises build factories here? Will Nansha form an aerospace industry chain?

"It can enhance the brand value of Nansha. We hope to focus on high value-added industries instead of repeating low-end manufacturing."

Qu Li understood this time, and wanted to upgrade the industry. Many places in Guangdong Province had to vacate cages to replace birds, and they disliked Futukang and other foundry companies.

Rocket manufacturing is different from others. It is impossible to buy a ready-made production line. Everything has to be figured out by oneself. Fortunately, Qu Lidong Manufacturing, Glory and Future Geometry have engineers who can arrange temporary business trips to help improve the manufacturing process of Galaxy Power rockets.

There is indeed a gap between China's high-end manufacturing field and the international advanced level, but it is a fact that manufacturing capabilities are getting stronger and stronger. With Qu Li's status in the world, as long as he knows engineers who are useful to Galaxy Power, there is a high probability that he can find them. .

"Do you want to sell sugar water for the rest of your life, or do you want to see the stars and sea with me?"

Oh, selling sugar water is what Qiao Booth said, but the sea of ​​stars is the last romance of a man. As long as there is basic trust in Qu Li, few people will refuse such an invitation.

In this way, Qu Li came to Nanshan from time to time to participate in the construction of their rocket factory and use his influence to recruit people. It cannot be said that Galaxy Power's team is not good, it is because he has too many demands.

Of course, returning to Yangcheng, the most important work is still in Jumei. After Xu Lei and Dadongzi took over Jumei and Juhuasuan respectively, they started their respective work.

Jumei Supermarket, Jumei Youpin, or the Juhuasuan industrial belt "Jufactory" are buzzing, but in the end they only have one purpose, which is to sell more products.

Ari has the omnipotent Taobao, Jumei has "authentic licensed products, cheap, fast delivery", and Juhuasuan has "everyday low prices and complete categories".

Although the two platforms of Jumei have their own characteristics and both surpass Taobao, the gap in overall strength is very obvious. As a platform, Ari is an asset-light model, and its gross profit is much higher than that of Jumei. After the financing, the funds are abundant, and there are many promotional activities, including competing with Jumei for seller resources.

Of course, robbing sellers is to "choose one of the two" and strive to get more exclusive high-quality resources. However, the Jumei Juhuasuan platform not only has domestic business, but the development of foreign business is obviously better than that of Taobao. It is too much for the brand to give up Jumei. It’s difficult, so Ari had to find a way on the price, and continue to create “Taobao’s lowest price” after the “Almighty Taobao”

Why did this turning point happen? Zhang Yong, who was in charge of Tianmao, had a hard time in Ali, and it was said that he would be transferred.

From the very beginning, Qu Li decided not to focus on the strategy of "Taobao" to fight Tianmao, and resolutely implemented the Jumei Juhuasuan combination of the two platforms to surpass Tianmao in all aspects. For this reason, he did not hesitate to open Jumei logistics, including warehousing resources, to the core Great seller.

Tianmao, which has been targeted all the time, even if it continues to be blood transfused by Taobao, and has created a big brand of the Double Eleven shopping festival, it has not improved. It is normal to be surpassed by Jumei.com, and now it is about to be surpassed by Juhuasuan.

In the process of Taobao’s blood transfusion, coupled with Alipay’s reputation crisis in 2011, more and more sellers moved to Juhuasuan, Tianmao’s input and output did not match, or Zhang Yong did not meet Ma Yun’s expectations.

Now Ari Luxi takes over as CEO and has made adjustments to the company, paying more attention to Taobao.

Qu Li didn't know whether it was good or bad, so he discussed it with Lu Qi and others.

"They can shrink their fists back, but we can't." Bian Liang vividly described Ari's recent changes. Although Ari has not given up on Tianmao, it is foreseeable that the resources invested will decrease, and it is likely to integrate brand sellers into Taobao. system.

"Jumei Logistics will be responsible for the distribution of all self-operated products on the Jumei platform this year. If we really want to make no distinction from Juhuasuan, the advantage of Jumei Logistics is..." Zhou Ting

Most brand clothing and cosmetics on the Jumei platform are shipped directly from the warehouse of Jumei Logistics, some are delivered by Jumei Logistics, and more are delivered by social express delivery. The better a brand sells, the more it relies on the Jumei logistics system. It’s not that Jumei logistics is cheap, but it’s more efficient. For example, they can handle 10,000 express deliveries a day, and Jumei logistics has no upper limit.

Because it is shipped from the Jumei logistics warehouse, it can be shipped for the products they sell on the Taobao platform. At most, there is a Jumei logo on the outside or inside of the box.

The reason why Jumei established Tongda Network and co-operated with express companies has a lot to do with the fact that Jumei Logistics was more like a platform before. Tongda Network’s current information system comes from Jumei Logistics.

Jumei Logistics is a group company, which consists of warehousing and logistics department, distribution department, information department, logistics technology department, and a cold chain logistics department will be added in the future. This is not important, the high efficiency of Jumei Logistics can reassure most e-commerce sellers.

But the pressure every year can be imagined. This year is a little bit better, absorbing Rufengda and strengthening the distribution resources in first- and second-tier cities. But in any case, the transport capacity and distribution capacity of Jumei Logistics are difficult to meet the needs of the platform.

"There is also Tongda Network!" Lu Qi said, Jumei logistics platform and Tongda Network platform have overlapping functions. Following the principle, there is no mandate for equity and voting rights.

"Don't worry about Taobao, just keep watching Tianmao on the PC side, and I want the mobile side." Qu Li

"If they only have Taobao, we have two platforms, in terms of publicity..."

A Pinxixi surpasses JD.com and Jingxi’s special editions, which shows that multiple platforms may not be a good thing, but what can Qu Li do? If he doesn’t do this, he will never see the back of Taobao.

"The two platforms of Jumeijuhuasuan have different emphases. We still have a lot to do. After laying a good foundation, we can sell goods no matter where we are." But he also knows that e-commerce channels will be diversified in the future. From WeChat Moments to people live broadcasting goods, coupled with short video shopping, in general, it has evolved from the selection of goods to the delivery mode.

No matter how the shopping pattern changes in the future, it depends on price, product and service in the end. Among them, service is the easiest to learn. Even if Tongda (Cainiao) Network cannot surpass Jumei Logistics, the gap between the two parties will become very small; brand product quality Needless to say, for white brand products, Jumei has an advantage.

"The private label and Jumeiyoupin models are good, but the capacity is limited; we need to put more energy into the Jufactory model..." Qu Li looked at Dadongzi and said

"I see." Da Dongzi

Ari Taobao’s changes did not bring changes to Jumei in the end.