Reborn Entrepreneurial Giant

Jumeiyoupin’s benchmark Xiaomi Youpin did not exceed 10 billion GMV until 2020. It is not worth mentioning to Taobao Tmall with 8 trillion GMV or Goudong with 3 trillion GMV. Jumeiyoupin can be created , itself has great publicity value.

But no matter Jumei Youpin or Jufactory, they are actually the focus of the second half of e-commerce retail competition. Now that the industry is in the development stage, the most important thing is to improve the shopping experience of consumers by selling goods.

So, Jumei Youpin has a lot of thunder and little rain, and those responsible for this matter are considered marginal figures within Jumei, such as Lu Weibing. It doesn't seem to count. The Ming series mobile phones are mainly sold in China, but they are also sold in some European countries and the United States.

Jumei’s hardware capabilities are much stronger than Amazon’s. The mobile phone design uses the solution of one of the three companies, Huaqin Technology, Longcheer Technology or Wingtech Technology, and even makes them OEM. The system uses KOS or Android native plus KMS , but the Klun voice assistant is exclusive to Honor.

Seeing the success of Honor, domestic smartphone companies want to copy too much, but they are slow step by step, and there are too few really promising ones. Meizhu is one of the best, relying on unique design aesthetics, imitating IPhone and Honor, although the operating system is not good, but it is more sincere than some other brands.

At this time, ZTE and Huawei’s mobile phone market share has rushed up, but it cannot be said to rely on its own strength, but foreign brands have given up the feature phone market and started to transform. Enterprises that continue to do feature phones will start to climb to the top. Of course, the key is to have strong own strength, strong patent accumulation, and not afraid of being blackmailed. This is the major premise.

Needless to say, the two major brands of OV are mainly offline, channels are king, and advertisements lead the way. Although they are not obvious, they are steady and solid.

I don’t want to talk about it. They are not short of money or people, but they are not focused. They have repeatedly jumped in the smartphone market. The quality control and user experience of the mobile phone cannot be said to be bad, but they are not worthy of their brand.

If there is no glory, I think that a certain mobile phone will become a "national gift", but now I think about it, I can't help but feel a little embarrassed. I used to have high hopes for this brand, but now I hate it. It's not that they did anything wrong, it's that times have changed.

For smartphones priced above 2,000 yuan, IPhone and Honor occupy an absolute advantage, followed by Samsung, Nokia and HTC.

The price below 2,000 yuan is the above-mentioned brands, plus Samsung, Nokia and other international brands are competing. Below 1,000 yuan, the major brands pay little attention, there are no competitive products, and they do not make money.

Therefore, the Ming series 699 mobile phones are fighting for the market with many fragmented copycat phones. Tianyu and Coolpad are not bad, but Kim Jong and others are almost no different from copycat phones. With the glory bonus, Jumei's cost-effective mobile phones and tablets are selling well, which has seriously impacted the business of copycat phones.

"The online market is limited in scale, and the supply is in short supply. The main reason is that our price-performance ratio is very high. Many people switch from feature phones to smart phones, and they are afraid of expensive purchases. So they buy our mobile phones to try out early adopters, and wait until the resources of new users are exhausted. The cost performance is just..." Lu Weibing and Qu Li talked about building offline channels

Qu Li didn't expect this person to be so reckless, didn't he know that Jumei is an e-commerce website? How dare he think about doing it offline!

No, Xiangyun finally went public independently, and Ming mobile phone may not work.

"We make cost-effective mobile phones, and the profits distributed to channels are very limited. If we really want to do offline, we can't rely on ODM, we have to cultivate our own mobile phone development team." Qu Li did not directly object

"Online business still has at least two or three years of peak period. We spend three years cultivating the team and establishing channels. I don't think it will be a big problem."

"If we really do this, this business will only bring revenue to Jumei, not profits."

"..." Lu Weibing was quite embarrassed. Qu Li originally wanted to use his mobile phone to make money for traffic, but now, Ari is selling Tianmao Magic Box to make money. They don't have a TV box yet.

Qu Li was not very happy, he was not interested in developing two smart hardware brands, so he pushed Lu Weibing to Lu Qi, and went to the Yangcheng Automobile Factory to see the situation.

At this time, an American named Edward Stern suddenly broke a big news in Xiangjiang, which attracted the attention of global public opinion. The relevant departments of the United States used Internet giants to monitor user privacy information, such as emails, chat records, videos and photos, etc.

The sudden Lengjinmen incident is an opportunity and a challenge for Shiguang. During the critical period of the development of WeChat and Instagram, Waiguo pays more attention to privacy and security. Will this Chinese company have a similar task?

Huang Zhengfei went to Singapore to formally set up Time's international headquarters. Qu Li originally wanted to go to Xiangjiang to promote PCCW and the submarine cable project to start as soon as possible, but the American was there, so he had to wait.

Except for a few domestic employees, most of the time international headquarters will recruit on-site, and there are also managers from the United States, Europe, and Asia-Pacific. The complex organizational structure actually reduces the competitive advantage of Internet companies, but he has no choice but to use a more expensive model if he is not a Silicon Valley company born and bred.

Huang Zheng went abroad to work hard, Qu Li watched at home, and Time WeChat had more and more competitors at home and abroad. Although he was not afraid, he had to be careful.

With the attention of Goose Factory, mobile QQ has developed rapidly. Unfortunately, WeChat and WeChat have always been two species, which did not threaten him. Instead, they suppressed other instant messaging tools. For example, Momo and other tools are not for everyone. They all have the talent to install seven or eight chat apps and open two or three more WeChat.

Just like Xiaohongshu’s Instagram, the development in China is really not going well. It seems that socializing with pictures is not suitable for the domestic market environment, even if it has special effects. The function of Instagram is very simple, that is to take photos, add filter effects, add explanatory text, even a simple cool word, and finally share it on Twitter, Facebook, Google+, and in China, you can share it on Weibo, Moments, etc.

It’s not that no one uses Instagram in China. The key is that the number of people is too small to meet expectations. After several years of development, there are only 100 million users in China, and the number of foreign users exceeded 100 million at the beginning of the year, and the number of active users seems to be no less than that of Twitter. .

Instagram has more than 200 million registered users worldwide, and Twitter has more than 500 million, but the frequency of use, the number of active users, and Instagram have advantages. In this case, can Time Inc. not be taken seriously by the outside world?

Time did not publicize these data, and even deliberately concealed the identities of WeChat and Instagram. Before Jumei repurchased its shares, it did not allow Instagram content to appear in WeChat Moments. Now that the ban has just been lifted, the growth rate of users has finally begun to explode.

Before mobile payment started, the situation in Time became more and more complicated. Qu Li finally communicated with Lu Qi and handed over more matters to the Jumei management team. (end of this chapter)