Reborn Entrepreneurial Giant

Guge’s saturated attack on the mobile Internet is divided into 5 apps, which are mobile phone Guge, Guge Browser, Quark Browser (simple style), and Guge News. There was originally an information app, but this At that time, Toutiao had already appeared, so I gave up and focused on promoting Guge maps and Guge Pinyin input methods.

At this time, in order to promote, these applications have no advertisements, and the user reviews are not bad. However, UC is the invincible king in the browser field. Quark needs no explanation for the QQ browser route taken by Guge Browser.

Mobile Guge, Guge Browser and Guge News all have a lot of news and information, and now differentiation has been made, or the direction of development has been determined. Mobile Guge does not distinguish between professional media and self-media; the first few Guge news are news from authoritative media, and professional media has a higher priority; what about the Guge browser?

This kind of division is not the main thing. Mobile Guge and Guge News each develop a set of personalized recommendation algorithms, and Guge Browser adopts the traditional editing mode?

The other is the interactive mode. No one likes, comments, favorites, or forwards a piece of news. No matter how you look at it, you feel that something is missing, and there are also issues with stance and style.

For example, Weibo has become an entertainment center, and the younger trend is obvious. Xiaohongshu is a distribution center for little fairies, and their world is full of low-ranking men; 77% of Toutiao and Tencent News are male users, and 70% are over 30 years old... …

Guge’s information app cannot become a pan-entertainment application like Weibo, but it can make Guge’s browser display more entertainment gossip news, jokes, pictures of beautiful women, etc. The content of mobile phone ancient songs is diversified, and the time is integrated; the content of ancient song news is specialized? There is also the browser's transcoding reading, needless to say, it is for online novels.

Oh, don't forget, there are also time WeChat Moments and official accounts, so now integrate the resources of several companies and launch a time account, which can be released with one click...

Even so, Gu Ge still did not surprise him. The achievements of several apps are not outstanding, far less amazing than Time WeChat and Instagram. That's why he took the time to communicate with several of their teams one by one. The tool-type Quark Browser will compete with UC Browser.

"Now in the 4G era, wireless routers and WiFi are popularized very quickly. UC's function of saving data and fast Internet access has become tasteless. Ari bought it at a price of more than 4 billion US dollars, and it must be realized. We can wait more... Qu Li expressed his opinion. He didn’t know when he abandoned UC in his previous life. Anyway, he didn’t have any nostalgia afterwards, which may have something to do with his dislike of “shock body”. Although the later quarks are getting bigger and bigger, except for the inability to add plug-ins, they have always been very easy to use.

Get the Quark browser team. The important thing for information apps is the content. Guge is a search engine. Not producing content is a content porter. Like Toutiao today, it has been questioned a lot, so of course, it is to allow content creators to monetize.

At this time, Gu Ge can use the third-party payment license that Shi Shi applied for before, so as not to waste it, this is a later story.

Which is more important, content or recommendation algorithm? It is difficult to distinguish clearly. Shiguang Zhihu and Shiguang Film and Television have accumulated a lot of content in the past few years, which can be used in several apps of Guge. However, Qu Li still gave them a chance to choose. Authors who didn't want to monetize their content didn't have to open a time account at all.

Not only that, but also to guide content creators to do a good job of typesetting, adding pictures, and importing ACFun's video content into three information apps such as mobile phone Guge. This again involves ACFun's breaking circle, from animation, learning, to a YouTube-like video website.

Therefore, there is one more ACFun in Guge's APP matrix, and there are 7 of them. The advantages of cluster operations are obvious. If the direction is correct, it will basically not fail, but the cost is high. Fortunately, Guge's search engine advertising revenue is still increasing, and the revenue of Zhaocaijinbao advertising alliance is still increasing. Gu Ge also supports cloud computing, and it can still survive.

The market share of Guge Search on PC has dropped to about 20%, the whiteness is about 55%, 360 search exceeds 10%, and the rest is Sogou, Bing, etc., but the boss is the boss, and more than two-thirds of the ads in the search market The fee was taken away by Baidu.

The above is about the PC side. On the mobile side, Guge has a great advantage, and its market share has clearly exceeded that of Baidu, but there are basically no advertisements now.

In this case, the future of Guge search is not bad. It is said that Baidu’s revenue from mobile terminals has surpassed that of PCs, which means that Baidu has a present and Guge has a future.

That being the case, is Baidu in a hurry? Do you want to find a way out for yourself? Is it the video site iQiyi, or the glutinous rice for group buying and delivery? Anyway, it is not an e-commerce company, and Yihaodian has been sold to Wal-Mart.

"Easy to invest in Baidu?" Qu Li heard such news when he was still in Gu Ge

Jumei invested in Didi, Ari invested in Kuai, and Goose Factory invested in Uber China. The price war was very exciting. At this time, Baidu invested in a fringe company. Why? Optimistic about online car-hailing, why didn’t you invest early? Don't you think it's not enough to burn money now?

"Baidu takes a stake in Kuwo Music?"

Qu Li doesn't want to talk anymore, Ahri will be listed in the second half of the year, and Baidu has launched a large investment and acquisition before Ahri's listing. No matter how they go about it, the acquisition of music software will not make money anyway?

As for Goose Factory, it acquired game studios overseas and added Yixun.com in China, hoping to influence Jumei’s Goudong Electric Appliances.

Ali has not yet been listed, but it is on sale again, and won the troubled AutoNavi map. Baidu and Guge provide free navigation maps. Even Glory has a Waze map around the world. Software is basically useless.

In addition to Waze map navigation, Weizhi Company also has a driving recorder. Since it was installed in Qiancheng Geometry, domestic and foreign car companies have already wanted to purchase this system.

I thought that the series of acquisitions would come to an end, but unexpectedly, Baidu announced the acquisition of Qunar and became its wholly-owned subsidiary.

"Is it necessary to be so excited?" Qu Li felt very strange. Is Baidu necessary? Are they planning a big trip? In the domestic OTA online travel market, Ctrip is the leader, followed by a large number of companies such as Tongcheng, eLong, Qunar, Kuxun, Tuniu, Mafengwo, and Qyer, all of which can survive.

No, Ari still has a Taobao trip, which has not been upgraded to "Fliggy" now.

"Li Yanhong heard that you are working hard on ancient songs and put a lot of energy into Kuxun, and thought this might be an opportunity." A venture capitalist friend told Qu Li

"What about online car-hailing?" Qu Li asked hesitantly

"It's a special car, which is different from the market positioning of online car-hailing."

"Once the online car-hailing market structure is established, how can Yidao have a chance?"

"Then I don't know!" (End of this chapter)