Reborn Entrepreneurial Giant

I forgot to mention that during the National Day in October, Qu Li's autobiographical film "Entrepreneurship Era*2" was released, and it became the box office champion. I feel overwhelmed, but Qu Li is embarrassed to ask.

The movie started from his "Three Ways to Beat the Winter League" to his TV show showing the initial renderings of Honor 2, and then posted the video clips to YouTube, causing a small global discussion.

At this time, Wang Jian, the key figure, appeared on the stage. As the veteran of Microsoft Asia Research Institute, he chatted with Qu Li with great interest, and then introduced Qu Li to many friends who wanted to leave Microsoft, including co-founder Zhou Shaoning.

In the United States, many people compare Qu Li and Zuckerberg. They are both young geniuses who drove away their co-founders after success.

The conflict between Qu and Zhou was not mentioned in detail in the movie, but Qu Li insisted on using the single-product explosion model to exercise his manufacturing capabilities; Zhou wanted to use a more secure machine sea tactic to reduce the risk of a single product.

The meeting between Qu Li and Qiao Booth in the movie is a classic turning point. Without this meeting, Qu Li could not have recognized Google’s then CEO Schmidt and the two founders. So some people say that Jobs achieved glory.

The whole movie is a bit dull, it doesn't involve Jumei, and I don't know why people like to watch it. Sure enough, after the National Day, the box office plunged.

Qu Li, who came back after a long journey, accepted the reality at that time. Jumei also has a love story. In addition to various difficulties encountered in the early stage of Glory’s entrepreneurial process, such as visiting the thatched cottage to invite Li Yinan, and creating "The Wind Rises" in Xingsha by the way, Later, after relying on Lehman Brothers to solve the funding problem, it basically went "smoothly".

It is also because the success of Honor seems too "simple", so that some people in China always say that Qu Li just "choose to do the right thing at the right time", completely forgetting that there are HTC, Samsung, Nokia, etc. in the same period. China Cool Union, the key is the IPhone. In the face of so many excellent companies, how does Honor become a world-renowned brand?

Some people say it is a "Marvel superhero". In the movie, Glory and Marvel signed a ten-year cooperation agreement to jointly promote the "Avengers".

Seeing this, many viewers remembered Qu Li's other identity, or specialty, the movie "Minions" jointly produced by Jumei and Universal will be released next year. Well-known IP.

Hatsune Miku, Minions, and Time Company operate many IPs, many of which are attached to WeChat "emoticons". At present, a physical store has been established in Dongying to sell related products. I am acquiring the IP of "Peppa Pig" in England. I thought it would be very difficult, but I didn't expect it to be surprisingly easy.

In fact, in September 2015, Entertainment One from Canada acquired a 70% stake in Astley Baker Davies, the producer of "Peppa Pig" at a price of 14 million pounds.

In 2017 after the acquisition, the retail sales revenue of "Peppa Pig" reached 1.2 billion US dollars. The operation of eOne is inseparable from the success of Peppa Pig.

Time can take pictures of cats and tigers, and use a similar method to acquire this British animation company, buy the "franchise rights", and retain the shares of the founding team in order to ensure their creativity and continue to create cartoons.

In the future, we will use the WeChat channel of time to promote this IP to the world. You must know that "Peppa Pig", as one of the most important animation IPs in the world for preschool children, has been translated into more than 40 languages ​​and sold in more than 180 countries and regions around the world. broadcast regionally.

Ten or twenty years later, it should not be a problem that the audience of "Peppa Pig" in the world will exceed 2 billion. How much revenue can be created from this? At least it can drive the sales of Jumei’s self-operated products.

Time WeChat opened up its original sticker (emoji package) platform this year and splits it 50/50 with developers. So far, it has attracted 270,000 creators from 145 countries, and its sales have reached 30.5 million US dollars.

If there is a particularly exciting and potential IP in it, then buy it or cooperate with the two parties to open up an IP licensing model, OEM or co-branded toys, and sell them through offline stores or online e-commerce channels.

Although Shopee has withdrawn from the Japanese and Korean markets, it has not completely withdrawn. The international site is a cross-border e-commerce, and the local site is still selling its own brand, which is much simpler.

The general model is that Shiguang becomes the brand operator, authorizes physical enterprises to produce products, affixes its IP labels, or makes dolls, stationery and other small commodities under its IP.

It's a pity that superheroes can't be included in the bag, and the contradiction between Glory and Disney is getting bigger and bigger, because Glory has agreed on the investment income right at the beginning, and the specific cooperation method is very complicated. Joint publicity, investment dividends, fixed income, probably every Movie Glory can invest no more than 50 million US dollars, and the minimum is no less than 10 million US dollars.

If you only invest 10 million US dollars, you will have no right to income. Anyway, it implements a concept, the more investment, the greater the risk, the higher the return. It was very suitable back then, and it was beneficial to both parties. When Disney acquired Marvel, it felt nothing. However, "Avengers 1" has a global box office of 1.5 billion US dollars. Glory invested 50 million US dollars, implanted mobile phone drones and other products, and finally made more than 50 million US dollars, which is equivalent to not paying a penny for advertising.

If the two IPs of Glory and "Marvel Superhero Universe" and "Avengers" used to be mutual achievements, it seems that they have not changed now, but Glory has always taken advantage of them, who can bear it? Therefore, Avengers 2 was a bit difficult to deliver, and it was not until now that the filming was completed and post-production started.

Another big difference between Glory and Disney is "Doctor Strange". There are Chinese superheroes appearing here, such as "Ancient One" and "Wang" Mage. Although it is reasonable and reasonable for Qu Li to introduce domestic actors and actresses, it is tantamount to interference. They're made.

For this reason, Glory gave up the investment rights of "Thor" in order to gain more voice in "Doctor Strange", and gave up the investment rights of "Captain America", making "Doctor Strange" a Sino-US co-production. Be sure to make this movie a classic of the fusion of East and West.

Yes, Honor has been jumping out of the national concept to "promote the integration of Eastern and Western cultures". There are many Asian characters in Marvel movies, including Japanese and Korean actors. Many of them are helped by Honor behind the scenes. As for how Japanese and Korean netizens know , then it’s hard to say, maybe it’s a well-informed behind-the-scenes person.

There are also sequelae. The cooperative relationship between Honor and Disney is becoming more and more unstable, but so what. The Honor brand is worth about 80 billion U.S. dollars, ranking No. 8 in the world (released by Forbes). Not to mention that Glory is becoming more and more powerful, they and Disney have always had a mutually beneficial and win-win cooperative relationship, no matter how noisy they are, they are "friends" and cannot become "enemies".