Rewrite the Technological Landscape

On January 7th, the Internet was full of case sharing about Fengxin and Dingding.

“It’s so cool that you don’t need to spend money to hang the wind letter on your mobile phone 24 hours a day. I will be the one with the crown right away.”

"I made a phone call with my girlfriend for twelve hours yesterday. I really didn’t spend a penny. The signal is very stable and the quality of the call is also very good. Most of the take-out actions are heard by my girlfriend. If you see this, Meng Qian With a message, I hope you can come to the hospital to see me. I want to thank you in person."

"It's a pity that the video function of Fengxin mobile phone has not yet been released. I heard that the video function of Neon's state-owned mobile phone? I don't know when it will wait in China."

"Brothers have never experienced the beating of love at first glance. If the mobile video function is really available, the rate of breakup will definitely skyrocket."

"I think we, as consumers, cannot be so selfish. Dingding avoids streaming because Dingding helped us pay for the data. For a good company like Dingding, we should not let him bear too much. I call on the rejection of Dingding avoiding streaming. ."

"I am willing to spend an extra five dollars a month, just begging Dingding to stop the flow! Can you see Dingding? I also beg you for a fee, no more free!"

"Ding Ding, you have grown up, it is time to learn to make money, we don't want to take advantage of Ding Ding anymore!"

Dingding has become China's first product that is called for charging by users...

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When netizens were discussing free streaming, the big move of Dafeng Group began. On January 8, Dafeng Group officially launched the 18th Thanksgiving Season. The purpose of the 18th Thanksgiving Season is to thank users and give back to users.

Dafeng Group will make the 18th Thanksgiving season an event that can be passed on forever, of course this is something to follow.

This year's 18th Thanksgiving season will last for 10 days, from January 8th to January 18th, divided into five major themes, namely, helping learning, platform welfare, unbridled entertainment, shopping subsidies, and letting love pass.

The total welfare of the event is as high as 3.9 billion.

In the topic of helping learning, Dafeng Group’s novel platform purchased the copyrights of thousands of physical books at once, all for free.

However, when users search, they will find that there are tens of thousands of books in the library. On the one hand, the platform has been introducing physical books before, on the other hand, because the published books cannot be sold at all, the author also knows that his book is cold. It's better to give Dafeng Group a try on the Internet, as multiple exposures, of course, the copyright agreement still has to be signed to avoid copyright disputes later.

In this era, there are still a lot of people who love to read physical books and read traditional literature. On the day when the online physical books were launched for free activities, the number of website visits directly surpassed 500,000. It can be seen that everyone is still very easy to learn, and the most searched book It is the literary masterpiece Jin Ping Mei.

At the same time, the online education platform that Dafeng Group has carefully built for more than a year is officially launched. Now, logging on to Qingfeng.com will create an additional online education section and enter the online education section. There are elementary and middle school education, as well as skills education, including planes. Design, film and television animation, mechanical design, industrial design, programming, web design, database design, financial accounting and many other sectors.

Online education will adopt the two models of single course purchase and membership. Each course has a price tag. If you buy a member, you can enjoy all courses during the membership period.

During the 18th Thanksgiving season, all courses are free and 10,000 annual memberships and 100,000 single courses will be given out.

The gameplay of the platform welfare theme is a bit similar to the online education platform to send members. Dafeng Group cooperates with Yinghaiwei, Sina, Sohu, Netease, TOM and many other platforms. During the event, you can draw a lottery every day through Fengxin, and do some small tasks to increase the lottery. The chances are 100% to win the prize, you can get random platform membership and various benefits.

At the same time, log in to these cooperative platforms during the event, and there is also a special 18 Thanksgiving season event entrance, and users can participate in the event through the event entrance of the corresponding platform.

The audacious entertainment theme is mainly aimed at games. Dafeng Group cooperates with Penguin, NetEase and other companies to conduct large-scale feedback activities, 1 million sets of free skins, various restricted materials, and a discounted gift package, such as "Fantasy Westward Journey". Kind of point card games directly send point cards, a large number of games on the Kyushu platform are free for a limited time, and ultra-low discounts.

All the benefits are simple, rude and very real. It is the winter vacation, and the activity of participating in the benefits of the game has increased significantly.

Shopping subsidies are the most common and pragmatic. Dafeng Group cooperates with Taobao, Dangdang and other websites to spread 500 million red envelopes.

In the entire event, there was one thing that surprised many people, and that was the linkage between Dafeng Group and offline physical stores. For example, in the unbridled entertainment section, Dafeng Group cooperated with 6 national chain Internet cafes.

Chain Internet cafes are still very few these days, and there are only a dozen brands nationwide, of which 6 brands have participated in the activities of the 18th Thanksgiving season, free Internet access, membership card time gift, and Internet cafes are launched at this time After the competition, the winner of the competition can get more benefits, such as unlimited Internet access during the year.

Compared with the cooperation with Internet cafes, the most exciting thing for the public is the offline shopping subsidy. After all, most people still don't believe in online shopping, and most people prefer offline activities.

As a result, Dafeng Group united with offline physical brands such as Suning, RT-Mart, Lianhua, Wanda Plaza, and distributed 2 billion vouchers. Supermarket vouchers have three gears, which are 30 minus 10, 50 minus 20, and 100 minus 50, which is a real deal. Now, there is no routine, just take it and spend it.

Shopping mall red envelopes also have three gears, 300 minus 80, 500 minus 150, and 800 minus 260. What's even more exciting is that Gree, Midea, Haier and other brands have further linkages with Dafeng Group. In addition to the mall red envelopes, there are Brand red envelopes can be superimposed.

For example, the Gree air conditioner sold in Suningli, the 2000 yuan air conditioner, the red envelope in the shopping mall can be exempted by 260, and Gree will be reduced by another 100, which is a direct reduction of 360.

As I said before, the premise of operating activities is to set a goal. The purpose of this Thanksgiving season is to create a tune of Dafeng Group’s gratitude and feedback. It is not users who make money, because the user base is there, and it is word-of-mouth and popularity. , What makes money is everyone’s impression of Dafeng Group.

At the same time, it will stimulate the market atmosphere and achieve large-scale sales and profitability. Therefore, the vouchers are not borne by a single company of Dafeng Group, they are borne by everyone.

Therefore, the activities of the Thanksgiving season should be simple, so that users can get real benefits. From January 8th to January 17th, three rounds of red envelopes triggered a wave of shopping for the whole people. Shopping malls, supermarkets, and electronic malls are full of people. The major media have tacitly described it as feeling almost the same as the Chinese New Year recently.

The last thing to let love pass ~www.NovelMTL.com~ is that during the entire event period, users who participate in the event will get a certain level of charity value based on their participation. This charity value will become at the Thanksgiving Gala on January 18 Money is used to build Hope Primary School.

The 18th Thanksgiving season, this is the first time that a company has done such a thing in this era, and it is also the first time that a company can cause such a large-scale impact. In a real sense, there has been a nationwide carnival.

The domestic media followed the reports frantically, and the enthusiasm for the matter became higher and higher.

Everyone has realized one thing, why so many companies are willing to cooperate with Dafeng Group, this is the influence of Dafeng Group in China at this time.

What is even more frightening is that some media began to dig deeper and slowly discovered that most of the companies that are linked to Dafeng Group, Dafeng Group are actually shareholders.

On January 18th, the Thanksgiving Gala will be staged, and on this day, a word began to circulate on the Internet.

That is, the gale system.

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