Rebirth in 1998 is also a kind of life

"Let's talk about the worst policy first."

"The worst strategy is to use our status as a state-owned enterprise to protect the market through administrative influence."

"To put it simply, it is a bit similar to the last operation. Let's encourage the industrial and commercial departments to conduct a spot check."

"At least 90% of those barbecue stalls do not have a business license, let alone paying taxes; we provide a list in advance, and those stalls that vigorously promote competing products, we go door-to-door to check their business License, when the time comes, it should be fined, and it should be suspended for rectification.”

"However, this step needs to be slowed down. At the beginning, it is enough to kill one or two people in a night market. Those stall owners are not fools. Even if our employees are not at all, after two or three days, they will know what is going on. It’s going to happen, and you will naturally make a wise choice.”

"You know, there are no formal leasing procedures for the night market stalls in Quancheng. If a stall is closed for rectification, a new one will replace it immediately. The rectified stall is basically hopeless to come back. Fate, they know better than anyone else the powerful relationship between them."

"Besides, if they continue to waver in the future, even if the industry and commerce department can't do anything about them, what about the health bureau and the fire brigade? Come one by one. At that time, they can't help being disobedient."

As soon as Yang Zhu finished speaking, Li Ming immediately refused: "No! This is a dirty trick, not to mention that the city leaders will basically not agree, even if they agree, if we do this, what is the difference between us and those bandits and bullies!?"

"Even if the factory makes money by then, what about our factory's reputation for decades? It's all stink! How can I face Director Lin and those employees who can't even lift their heads!?"

Yang Zhu had known for a long time that although this plan had quick results, the side effects were also extremely obvious, so he never thought that this guy would agree: "So I said this is a bad idea!"

………………

"Then let's talk about the middle strategy."

"The middle strategy is to support a group of core high-quality merchants and keep half of our country."

"Although there are many barbecue stalls in Quancheng, the homogenization competition is very serious. Basically, you can go to a night market at random and basically have those types of skewers. The taste is similar, the environment is similar, and the service is similar. So, how to rise suddenly, Then, being the leader in the night market where they are located has always been something these stall owners have been thinking about."

"Why does the Honglou Night Market under my jurisdiction sell better than other places?"

"It's because I supported a group of stall owners who thought they had potential, and gave them some ideas to make their stalls more distinctive and their business better. With their reciprocation, our soda sales are so good. fierce."

"However, barbecue is an industry with a very low technical threshold. Unless you really have a secret recipe that you don't want to pass on, others will be able to copy it for you at most three months."

"However, although these stall owners are smart, their weakness is also obvious-their financial strength is not enough, and social resources are extremely limited. Therefore, this also brings us an opportunity to cut in."

"Isn't it getting hotter and hotter now?"

"The stall owners who are included in our support objects can enjoy our insulated car service 24 hours a day, and all meat and beverages can be kept fresh in the car, giving customers the best quality experience;"

"But if you are not on this list, I'm sorry, please buy a freezer yourself. As for whether the meat will stink, that's not in our consideration."

"Isn't the most tiring thing for the owner of the barbecue stall every day to get up early in the morning to buy the best cuts of meat and the freshest vegetables?"

"We can't do anything about the vegetables, but we can link up with the meat factory for the meat. Their raw materials are much cheaper than the butcher's, and the quality is good. We can use this advantage to find new income for them. As long as there are 13 barbecue stalls in Quancheng that use their meat, their factory managers may wake up from their dreams with laughter!"

"With the meat joint factory, the stall owners who are included in our support can directly report the demand for meat to us. Not only can we not have to get up early in the morning to grab the meat, but we can also get cheaper and better meat; I have calculated initially that even if the 15% gross profit of the meat joint factory is guaranteed, those stall owners can at least save them [-] to [-]% of the cost of meat, which is an irresistible temptation for them!"

"Finally, if it doesn't work, let's use the name of the last activity to organize a list of key support objects and report it to the relevant departments. One family will issue a sign such as a demonstration booth, and then we will spend some more money to make them a decent one." In this way, consumers will definitely choose to go to these barbecue stalls with honor and formal decoration."

"Hmph, in terms of team strength and financial strength, our state-owned enterprises are indeed inferior to those foreign colas, but when it comes to the ability to mobilize social resources, we have never been afraid of anyone in the land of Quancheng!"

"In this way, the objects we support will outshine other stalls in terms of business popularity and operating costs."

"If it really doesn't work, then we will encourage those support stall owners to fight a price war!"

"Anyway, for the current barbecue stalls, alcoholic beverages are the main source of their profit, and it doesn't hurt to lower the price of the dishes slightly; but it is different for consumers. A skewer can be cheaper by one or two cents, and the meal You can save more than 20 yuan and [-] yuan, but not many people can resist this kind of temptation these days."

"Hmph, if we really do this, there will be an obvious Matthew effect in the night market within half a month at most, and at least 7% of consumers will go to the stalls we support."

"Hey, when the time comes, do you think the bosses of other stalls will follow or not? Just like what the merchant said about Wal-Mart, if you follow, you will die, because the cost is different, we can lower it even lower; if you don't follow, you will die , because consumers are not fools."

"If the rest of the stall owners are not blind, they will naturally know what to do when the time comes!"

After Yang Zhu's middle strategy was finished, Li Ming scratched his nails and thought for a while, his face flushed: "Your idea kills two birds with one stone, I see it! When the time comes, the meat joint factory will have to give our factory some kindness! "

But then I was a little puzzled: "This method is quite good, why is it only a medium strategy?"

Yang Zhu shrugged: "Because this plan can only affect the B-end, that is, the channel side, but it does not fundamentally solve the preference problem of the C-end consumers! To some extent, this plan is similar to our soda , it’s refreshing to drink, but it doesn’t quench your thirst!”

Li Ming frowned, and then heaved a long sigh. It seems that in the eyes of this kid, if there is no new product in the factory, it will eventually be a dead end.

………………

"Then... what's the best strategy?" Li Ming was inexplicably looking forward to it at the moment.

"The best policy... is to wait!" Yang Zhu hesitated for a moment, but said it anyway.

"Wait????" Li Ming looked at him in surprise, with the expression of you kid playing with me.

"Well, that's right, wait!"

"Wait for an opportunity, wait for an opportunity that can change consumers' impression and preference of our soda for a period of time!" Yang Zhu didn't seem to be joking at all.

Seeing the rare serious expression on this kid's face, Li Ming finally confirmed that this kid didn't make fun of him.

"How to say it?" Li Ming turned his mind for a long time, but he still couldn't figure out what the words implied.

After being silent for a while, Yang Zhu said, "This year's weather is abnormal, do you all feel it?"

Li Ming didn't understand why this question was brought up all of a sudden, but he still nodded. It's only the first ten days of May, and the temperature has already soared to 37 degrees, and there hasn't been a single rain so far. From past years of experience, It does look a little unusual.

"Actually, it has been abnormally hot since last year. From a professional point of view, since May 97, the strongest El Niño phenomenon of this century has occurred in the world, and it is still continuing."

"Uh...forget it, I won't talk about the professional terminology, let's change it to something you can understand." Looking at Li Ming's appearance like listening to heaven, Yang Zhu gave up this way.

"Eh... If you study China's climate change data for the past few decades, you will find these few rules;"

"First, if there is a severe drought in the first year, the rain in the second year will often be very abundant, that is, years of drought and flood in the common saying; at least you have lived for more than forty years. If you recall carefully, this phenomenon should be experienced Just a few times."

"Second, for most areas, if there is no rain for more than half a year in a year, there is a high probability that the rain that did not fall this year will be made up for in the second half of the year, such as the great flood in 1954."

"Combining our country's climate performance last year and this year, what do you think of?"

Li Ming was surprised: "You mean there will be serious floods this year?"

Yang Zhu nodded, thinking where is the mere flood?Waterlogging is nothing more than flooding low-lying cities or villages with accumulated water; the flood in 98 was a once-in-a-hundred-year event, and it was the largest event in China, and it profoundly affected the structural pattern of some areas in China.

"Actually, if I remember correctly, on the 9th of last month, the first plenary meeting of the National Defense General Administration in 1998. The meeting also analyzed the national drought and flood trends in this year's flood season, and agreed that the water conservancy and meteorological departments should make a comprehensive review of the Yangtze River and northern China. The prediction of the two rainy belts in the region and the judgment that the 1954-type flood may occur in the Yangtze River this year. And the nationwide flood control and drought relief work has been deployed." Yang Zhu added.

Perhaps it was the three words *** that moved Li Ming and made him believe that there might be a large-scale flood this year, but then he frowned and said, "Whether there will be a flood this year or not, even if there is a flood, we will What does it matter? Did your kid sit too close to the fire and get burnt?"

Yang Zhu smiled: "Who said it doesn't matter?"

"In case... I mean in case, there is a severe flood disaster in the country, it is a great opportunity for us to shine!"

Li Ming glanced at Yang Zhu with pity, and he was finally sure that this bastard must have suffered from heatstroke.

Yang Zhu sighed helplessly: "Don't look at me like that, I'm not talking nonsense."

"Well... do you know that our country is already extremely rich in commodities and materials, and there is an initial oversupply phenomenon?"

Li Ming withdrew his suspicious gaze, nodded his head, and thought, what do you need to say?

"Then do you know that consumers' purchase decisions for a brand now depend on the composite score of packaging, concept, price, function, quality and personal emotion?"

Li Ming had heard Yang Zhu's similar remarks before, so he nodded.

"Then here comes the question... Among all the factors that affect consumer purchases, which one do you think is the weakest for domestic brands, especially beverage brands?"

Now, not only Li Ming, but even the seaweed monster began to think.

"You mean...emotional resonance?" After a full 3 minutes, Li Ming raised his head and answered uncertainly.

"Bingo! That's right!" Yang Zhu snapped his fingers.

"In the current domestic market, false advertisements are flying all over the place. Not to mention health care products, even alcoholic beverages are almost being hailed as a panacea!"

"In the past few years, some people may have believed it, but after so many years of negative events, most consumers just regard them as a joke in their hearts."

"The so-called prosperity is the most important thing. In this season, if the soda brand of our factory can win the recognition or respect of the public through one or two public relations incidents, and then apply such a little bit of tricks, you are afraid Don’t those consumers rush over to grab our soda?”

"When consumers are really proud to buy our soda, we have won a buffer period of one or two years for the factory, and we really have a chance to breathe!"

Li Ming first imagined the scene as if in a fugue, and then returned to reality: "Although this idea is good, it is just your kid's wild imagination after all. If nothing else, you can really guarantee that there will be serious problems this year. Floods!?"

Seeing Li Ming's disapproving expression, Yang Zhu choked. He couldn't tell this guy that he had traveled from a later life. There must be a great flood with far-reaching impact this year, right?

Somewhat discouraged, Yang Zhu rolled his eyes: "Don't worry about it, I suggest that you put forward a request to expand production at the factory meeting next Monday. Anyway, I smeared and said that the opportunity waits for no one. If the time comes If there is a serious flood disaster, but our factory can't even supply the goods, you are the sinner of the factory!"

Hearing Yang Zhu playing a rascal like this, Li Ming wished he could press this guy on the ground and rub it hard for half an hour while no one was around in the dark.

Um... no one?

There seems to be a female doll whose name has been forgotten. Forget it, I will spare you for the time being.

"Come here, is the leg of lamb roasted? I'm hungry!" Li Ming, who had already made up his mind, stretched out his hand to the leg of lamb without treating himself as an outsider.

"Old Li, do you still have any humanity? Didn't you see a person squatting here who has been hungry all night?"

"Oh~! Tear such a big piece, you are not afraid that it will not kill you"

"Hey, hey, I said Old Li, Lao Li, Section Chief Li, I beg you, can you eat more slowly, starving ghost reincarnated!"

So, watching the whole leg of lamb being divided into pieces in just 2 minutes, a certain seaweed monster with no sense of existence could only dig out a dark potato in despair, and tears of regret flowed from its mouth... …