Rebirth in 1998 is also a kind of life

In the next few days, there were sporadic changes in the canteens all over Quancheng.

"Huh? Boss, so you have Quancheng soda here. Bring me two bottles. I haven't drunk this for a long time!" A young man in his 20s looked at the Quancheng soda in a prominent position on the shelf with some surprise.

"Huh? Boss, would you recommend me to take a few bottles of Quancheng soda back to entertain my family friend? How much is a bottle? Well, it's much cheaper than Coca-Cola; so, give me 5 bottles, no, one, Help me send it to my house!" An urban white-collar worker with a hand full of snacks thought about it, and bought a piece of Quancheng soda.

"Hmm... not bad, the boss really has a conscience, the price is still the same, and the taste is still the same!" A college student in his early 20s drank Quancheng soda, his eyes smiling like crescent moons.

"Wow, boss, you really entered Quancheng soda, that's great, hurry up and get me a bottle, is there any ice?" This is an employee sent by a soda factory with a mission in mind.

So with the slight recovery in sales, more and more bosses chose to put Quancheng Soda in a relatively conspicuous position, and the canteen without Quancheng Soda tentatively purchased one or two items after digging through the phone book... …

………………

ten days later.

Li Ming, who had always maintained his composure, successfully broke the defense after receiving a few calls, and yelled at Yang Zhu ecstatically, "It works, it works! Boss Zhu and the rest of the purchasers give me Call and ask for delivery!"

"Your boy is right, since you can't knock the top of the pyramid, then you can pry the bottom of the pyramid; businessmen are all after profit, and no matter how well you serve him, it can't compare to the people below ordering a few boxes of goods for him !"

Yang Zhu silently moved his head back to prevent the saliva from splashing on his face, thinking that this is not nonsense, he is asked several times every day, as long as he is a smart boss, he will definitely get in Try putting Quancheng Soda in a conspicuous position, and in this era when channels are king, as long as you give them a good position, won't the sales naturally increase?

"Uh, Section Chief Li, I'm glad to hear such exciting news; but... isn't it immoral to come to my room so late to disturb my rest?"

"You know, unlike some people who are lazy in the office all day, they have to lead the team and continue to work hard tomorrow morning!"

Hearing this, Li Ming almost spit out a mouthful of old blood; you have the face to say that you are exhausted?

When I first entered the factory, it was just fishing and drinking tea all day long. You think I don’t know that you can drill for a day if you find a shady place when you lead a team to patrol the store?

I've seen people who steal and cheat, but I haven't seen many people who steal and cheat as much as you do in my life.

But thinking that this idea was originally made by Yang Zhu, and that he had tricked him a little bit at the beginning, Li Ming didn't bother with him very much.

"Hey, boy, since it's effective, shouldn't our 200-odd people take it back?" Li Ming pondered for a while, and discussed with Yang Zhu.

"Good idea! Resolutely support the wise decision of the leader!" Yang Zhu flattered his face.

Seeing this, Li Ming smacked his lips, not sure whether this guy really supported him, or it was just for him to be lazy.

"Then... what do Boss Zhu and the other purchasers say, should we take advantage of this trend and sign a long-term supply agreement with him in black and white, lest he come back again after the limelight passes. "

"Good idea! Resolutely support the wise decision of the leader!" The little stars in Yang Zhu's eyes almost floated out.

Li Ming had black lines all over his head, he understood that this guy was just trying to put himself off.

After thinking about it, Li Ming still decided to fulfill his previous promise first. This guy is just an old idiot who doesn't see rabbits and doesn't scatter eagles. Don't try to take something out of his mouth if he doesn't give him any benefits.

"Ahem, Yang Zhu, actually, I have two things to tell you when I come here tonight." Li Ming cleared his throat and smiled warmly.

"First, I've already written your application for changing dormitories, and I'll give it to the logistics department for stamping tomorrow. There is one room, one living room, and a small balcony, like Simmons."

Hearing this, Yang Zhu regained his energy immediately, and then looked at the iron frame bunk bed in his room, feeling a little more disgusted.

"Secondly, I have already applied for a public relations fee with the factory manager. It is not much, only 2000 yuan. However, the right to use this money belongs to our department. After that, we only need to have an invoice of the corresponding amount to hand over Just the finance department."

Yang Zhu knew the meaning of the song, his smiling eyes narrowed, and he stood up immediately, slapped his chest hard, with a serious expression on his face: "Section Chief, if you have any questions, just ask, I will know everything, and I will say everything." !"

Li Ming resisted the urge to kick this guy to the ground, and asked again: "Well, Yang Zhu, let me ask you again, should our people withdraw?"

Yang Zhu shook his head: "It can't be withdrawn, not only can't it be withdrawn, but also the cycle of shop inspections must be extended, at least, it must be extended to one month!"

Li Ming was slightly puzzled: "Isn't this already effective? Judging from the orders placed by Boss Zhu and the others, our factory's salary for next month will be fine, and I'm afraid that if it takes a long time, it will be revealed."

Yang Zhu smiled: "Section Chief, maybe I didn't make it too clear last time. In addition to creating a false impression, our shop tour activity is more important to encourage those small shops to ask for goods from the purchasers to feed back to our factory. What’s more is the advertising effect.”

Li Ming didn't understand right away: "Advertising effect?"

Yang Zhu explained: "The so-called advertisements are not limited to TV or newspapers and outdoor prints; in fact, from the perspective of marketing effects, the conversion rate of those forms of advertisements can only be regarded as mediocre; One -- that's word-of-mouth advertising."

Li Ming began to think about it a little bit: "You mean... those people we sent are just doing word-of-mouth advertisements?"

Yang Zhu nodded: "Yes, human beings, as a social creature, following the crowd and following trends are deep-rooted characteristics. It is estimated that there will be no major changes in another 1000 years."

"And in this era of false advertisements flying all over the sky and gossip spreading everywhere, the best way to convince them that our Quancheng soda is a good thing is to have someone around you speak out!"

"The so-called [-]% tiger, one person says that Quancheng soda is actually a good thing in front of you, you may not care, you may think that he is an idiot, but two, three, or even ten people buy Quancheng by your side Soda, and talk about its various advantages?"

"At that time, did you definitely believe that this Spring City soda is really a good thing, and you also recognized the various advantages of Quancheng soda in their mouths, but you were stupid at the beginning and didn't see its goodness?"

"With this understanding, when you buy a drink next time, there is a high probability that you will choose our Quancheng soda; and everyone has their own relatives and friends, and everyone will always show off something to others. A model purchase and word of mouth, over and over again; will more people buy?"

"So, even though we only have 240 people, as long as we calculate according to the task amount of each person's 60 stores and do it for a month, even if we look at the conversion rate of 1%, how many seed users can we develop? Even with a ratio of 1:1, how many second-wave consumers can these seed users develop? If it takes a little longer, what will affect the third-wave consumers?"

Li Ming silently calculated in his mind, and the figure he got made his hands tremble a little.

Yang Zhu saw that he understood, so he didn't say any more, and concluded: "In short, the so-called fashion trend, the key point lies in the word [potential]. The reason why I propose to extend the time to one month is, after all, to make this Create momentum!"

"However, our plan still has some room for improvement;"

"For example, according to the actual data, women's response to entering the store is better than that of men, so we will greatly increase the proportion of female team members in the future, and only leave one or two men in the security department to ensure the safety of the team members;"

"For another example, in order to spread the quality, we can't just try to complete the numbers on the schedule. Even if we reduce the number of store visits, we must wait until there are real customers in the store before going in to spread word of mouth!"

After listening to Yang Zhu's words, Li Ming closed his eyes and pondered for a moment, then nodded fiercely: "You're right, we can't limit the dead time for this event, everything is based on the effect! And in order to pursue the real effect, I will look for it again tomorrow. The factory manager approves some funds, and the workers can't just play tricks and buy a bottle or two from time to time to be convincing!"

Seeing that Li Ming really understood, Yang Zhu nodded in relief, then yawned and planned to see off the guests.

Seeing this, Li Ming quickly said: "There is a second question, do you want to sign a long-term supply agreement with Boss Zhu and the others?"

Yang Zhu curled his lips: "Don't, it's best to keep the purest business relationship!"

Li Ming was a little dazed and didn't figure out what Yang Zhu meant by this.

Yang Zhu sighed: "My lord, times have changed. What our factory needs now is not a purchaser, but a reliable agent or distributor!"

Li Ming had heard these two terms vaguely, but he didn't quite understand the relationship between this matter and Boss Zhu and the others.

Yang Zhu leaned lazily on the stool, and said helplessly: "Forget it, you go back and check the basic concepts of dealers and agents, and I will explain to you later."

Feeling despised professionally, Li Ming couldn't catch his breath, feeling extremely aggrieved...