Rebirth in 1998 is also a kind of life

August 8 at 30:8 am,

Boss Zhu took his secretary to look at the five characters "Quancheng Soda Factory" that had not been painted so far outside the car window, and then looked at dozens of cars of various colors parked at the door, took a deep breath, and then pushed away. The car door went down.

Handing out the invitation letter, he walked into this dilapidated state-owned enterprise that he had visited countless times, ignoring all kinds of banners and posters hanging on both sides of the road, Boss Zhu stared up at the ridiculous small auditorium with a strong atmosphere of the times. ; and swept away the representatives of trading companies from all over the world who kept walking past him with serious and apprehensive faces, and sighed softly.

"President Zhu, what's the matter?" The female secretary next to her was dressed in formal attire, and looked at the fat and old man with some doubts.

"It's nothing, let's go." Boss Zhu walked forward with a blank expression on his face.

Naturally, he wouldn't tell his little lover that it was almost impossible for him to get the distribution rights of Quancheng soda this time, and he came here just to make trouble and vent his anger.

But just yesterday, I learned from a certain population that a bunch of powerful trading companies in the southeast region also came to participate in this investment promotion conference, and the local government was behind it; this means that this investment promotion conference is no longer a simple corporate behavior, which also involves the face of the superior leadership.

So... some crooked tricks he had planned are no longer suitable to be used, otherwise, he would not know how to die by then.

Thinking of how he could only act as a clown in the background board when he ran over eagerly, Boss Zhu felt a little unhappy while being resentful.

Hmph, crooked tricks can't be used, because of the sweat I, Zhu, have put in in the past few years, can't I still question him openly?I'd like to see how you will meet people in the future when you expose your soda factory history in front of so many trading companies from all over the country!

………………

9:05

After the guest host Wan Qingyi spoke eloquently for 5 minutes, and Li Ming in a suit came on stage, the investment promotion conference officially began.

Contrary to what everyone imagined, Li Ming didn't open his mouth to talk nonsense, but asked the staff to turn off the lights of the venue.

Amidst the doubts of the representatives of the trading companies, as the blue and white lights lit up behind the large white wall on the stage, an exquisite PPT picture appeared in front of everyone.

"First of all, we must let everyone know that this investment promotion conference is unusual, and many people present may not be able to obtain the distribution rights of our Quancheng soda."

"Here, I would like to apologize to everyone."

"In order to prevent everyone from suspecting our secret operation and harboring resentment, please allow me to give a half-hour speech."

"Based on the principle of transparency and openness; this speech will simply clarify the corporate vision of our Quancheng Soda Factory, as well as our criteria for selecting partners and supporting policies for this investment promotion conference."

Regardless of the whispers from hundreds of people below, after Li Ming bowed, he started his speech in line with the content on the PPT.

………………

"First of all, it must be made clear to everyone that our factory has its own clear corporate positioning and our long-term vision."

"Therefore, our series of market activities, including the selection of our partners this time, need to be carried out around the corporate vision of our factory."

"So what is our corporate vision? Everyone, please look at the big screen..."

"That's right! The vision of our Quancheng Soda Factory is - [to be a national brand with a sense of social responsibility]!"

The people in the audience had different expressions, some were frowning, some were thinking, and some were showing sarcasm...

………………

"As a state-owned enterprise, our Quancheng Soda Factory is not pursuing purely commercial interests;"

"For a long time from now, our market behavior will not only consider commercial interests, but will also consider social radiation value;"

"Therefore, we have four important reference conditions for the selection of partners this time;"

"First, the business coverage area is low-lying - the more your business coverage is inclined to economically underdeveloped areas and suburban areas, the higher your priority will be;"

"Second, channel radiation specialization - the more concentrated the characteristics of the channel radiation population you have, the higher your weight score;"

"Third, the professionalization of the market execution team - the more sufficient the market maintenance, customer service, and logistics teams you have, the more detailed the functions are divided, and the stronger the execution ability, the higher your weight score"

"Fourth, rapid information feedback capability - the more data your company has accumulated in the past operations, the shorter the frequency of information collation, and the higher the level of summary, the higher your weight score."

As soon as Li Ming finished speaking, everyone in the audience frowned. These four reference conditions, the latter two are nothing more than that. After all, Quancheng Soda Factory is famous now, so it is understandable to want a higher level of marketing cooperation team.

But the first two are confusing, especially the first one, which uses a different wording from the other three—isn’t everyone playing big circulation now and wanting to distribute goods to developed areas?How do you think you mean that you value those corners more?

………………

"Okay, next is some hard requirements for our partners."

"First, purity; we will not choose trading companies with bad backgrounds as our partners. Similarly, if a dealer commits serious violations of law and discipline after confirming the partnership, our factory will cancel its distribution qualification .”

"Second, exclusivity; once we become our partner, we will strictly prohibit them from representing other brands of beverages; therefore, we can only say sorry to those trading companies that have signed long-term cooperation terms with other competing products and cannot change them. "

"Third, obedience; in future planning, we will prioritize protecting the interests of our partners, and we will certainly not allow business overlap in each region; cross-selling behavior will be our first strict target; but the same , as a state-owned enterprise, we shoulder many social responsibilities. At that time, some actions that have nothing to do with business and need the cooperation of various partners; The punishment is severe."

There was an uproar at the bottom, and other manufacturers coaxed the distributors like they were treating their ancestors, for fear of offending them a little; but even if your Quancheng Soda Factory is famous now, you can’t treat your grandson like this, it’s not allowed, That's not allowed, is it?

………………

"Next, please allow me to briefly introduce the new support policy of our factory - this is part of the benefits our factory gives to everyone besides the intense policy of dealers."

"First, all partners will enjoy the price competition subsidies of our factory - we will issue a list of competitors to our partners later, but if any rivals on the list maliciously provoke price wars in the business area, you can The price will be reduced at a year-on-year rate, and the price difference will be subsidized by our factory."

"Second, advertising support - in the next three months, our factory will soon launch an advertising promotion plan. In addition to our own advertising, partners can also draw up a special plan according to the actual situation in their business area. The advertising plan, after investigation and approval by our staff, our factory will bear 50% of the advertising cost of the plan.”

"Third, the resource support of the cross-industry alliance - this plan will be gradually launched in three years, and we can't promise too much at present. The specifics depend on the follow-up negotiations of our factory. Hmm... some time ago, we had a discussion with the meat channel in the Quancheng Night Market The interaction of joint factories is one of the means.”

"OK, I can only say so much about the support policy at the moment, and the rest can only be announced at the dealer communication meeting after the partners are confirmed."

As soon as the words fell, some people below started to breathe a little faster, and the dissatisfaction just disappeared; even Boss Zhu, who was originally dissatisfied, couldn't help but get complicated.

Sure enough, it is a state-owned enterprise, rich and powerful!Although only part of it was leaked, it is only these three items that are scratching the itch of all dealers everywhere.

What do you fear most about being an agent?The most fearful thing is that the goods are under pressure, and the business that was originally profitable has become a business of subsidizing money;

Why are the goods held in hand?Because of the ubiquitous market competition, all customers are forced to go to competing products!

What are the current means of market competition?It's nothing more than advertising and price wars!

Well now, the Quancheng Soda Factory not only took the initiative to bear the losses of their price war, but also gave them enough advice on regional advertising, which means that they can give full play to the advantages of local snakes and use a relatively small price to publicize This piece suppressed those competitors who were originally rich and powerful.

As for the last point, in fact, most people don't know much about cross-industry alliances, so they don't have much feeling, but they don't dare to underestimate the case of the Quancheng Night Market channel.

Hmm... Speaking of this, many people may be wondering, a medium-sized state-owned enterprise that has just been pulled back from the brink of bankruptcy, even though it has received a lot of orders in the past one or two months, what capital do you have to compete with those wealthy foreigners? Coke and well-known domestic brands are fighting a price war?

Here we have to talk about an advantage of state-owned enterprises that has been neglected by everyone for a long time-that is the cost advantage!

Yes, you heard it right, it is the cost advantage!

Although in the past, most people criticized state-owned enterprises for their poor efficiency and uncontrollable costs in the market environment;

But you have to know that the management cost cannot be controlled, and some well-known moth behaviors lead to high product costs.

But in fact, as long as the control is good, the cost of production raw materials, water, electricity, packaging materials, logistics and other links of state-owned enterprises is actually very low-do you think that the value of various batches is only in the quota?

If not, with the current influence of the Quancheng Soda Factory, it is not very difficult to ask for some financial support from above in the name of "holding the last position of the national beverage brand".

With these two preparations, as long as the time is not too long and the coverage area is particularly wide, at least one or two years of local price wars will be absolutely fine.

………………

"OK, I've basically said what should be said before, and now we're entering the bid opening session! On-site transparent scoring, and the final selection will be determined by the score!" Li Ming's voice became serious.

Hearing Li Ming's words, the more than 100 people immediately sat down...