Rebirth in 1998 is also a kind of life

I have to say that this year's summer is sweltering 24 hours a day, and the tigers in early autumn are also fierce and frightening.

"Hey~ this terrible weather, let people live!" Yang Zhu took the old-fashioned cattail fan he bought last time and slapped it twice, then dug a spoonful of iced watermelon from the hole and put it in his mouth. Let out a comfortable groan.

The seaweed monster on the side looked at the small watermelon that was still half covered with ice beads in front of him, and rubbed his stomach sadly: "Team leader Yang, I can't eat any more."

Yang Zhu snorted twice: "I worked so hard to carry such a sack of watermelon back to cool you off from the heat. Is it easy for me, but you just don't give face?"

The seaweed monster looked back at Wan Qingyi, who was adding new watermelons to the freezer, and hung his head in frustration. Then he mustered up his courage, dug another small spoonful, and stuffed it into his mouth with difficulty.

Seeing this guy obediently eating iced watermelon, Yang Zhu hummed in satisfaction.

This girl, wearing that long-sleeved sportswear desperately all day long, are you so resistant when you are Qilu's autumn tiger? After all, she couldn't bear it yesterday afternoon and fainted on the spot from heatstroke, right?

After the guy was filled with half a bottle of water and woke up slowly, he refused to go to the hospital for an infusion; he had no choice but to go outside and buy a sack of small watermelon, and put it in the second-hand freezer he "recycled" ice cold, and then force this guy to eat a little every day, so as not to suffer from heatstroke again.

Hmm... Three small watermelons a day shouldn't be too much, right?

Looking at the small watermelon in front of him that only weighed four or five catties, a certain guy who was seriously unsure thought so.

………………

After eating watermelon for more than half an hour, I felt that the dryness and heat in my body had been relieved a lot, and Yang Zhu finally had the energy to deal with the school girl.

Looking at the thick stack of documents on the coffee table, Yang Zhu looked at her unwillingly: "By the way, Wannv Xia, is it appropriate for you to show me these confidential documents so openly?"

"In case someone finds out, even if you are not dismissed, you will have to go to the discipline inspection department;"

"How about... forget it?"

Wan Qingyi rolled his eyes: "Don't worry, I will take care of myself if something goes wrong, so I won't bother you to worry about it."

Cut, our factory still has secrets from you?From strategic planning to the management system that has recently been reviewed and ready to be implemented, which one does not have your hands and feet, and now pretends to be innocent for this fairy?If you are lazy and want to find a reason, please give me some snacks too.

"Hey...that's fine." Seeing the expression on the face of the school girl, Yang Zhu could only pick up the thick stack of proposals and look at them dejectedly.

"Cut~! Who came up with this broken plan, another soda? PASS!

"Cut~! It's still a carbonated drink after changing the flavor? PASS!""

"Tsk tsk, sports drink? It's not impossible, but this ingredient list... PASS!"

"Hmm...tea drink? But imitating Xu Yangsheng is too strong, PASS!"

"Juice? That's a good idea, but apple juice... PASS!"

In less than 10 minutes, Yang Zhu went through all the proposals and gave them all negative.

Wan Qingyi looked at this guy, and the veins on his forehead couldn't help jumping up again: "Yang Zhu, since you promised to help, can I trouble you to be serious?"

Yang Zhu had an innocent face: "I'm serious!"

Wan Qingyi couldn't bear it anymore: "You only turn over one or two pages of each plan, and make a final decision without even looking at the cost and craftsmanship. Are you serious?"

Yang Zhu shrugged: "Please, now is the market-oriented era; these plans can't even pass the demand trend. Do I need to pay that attention to those things behind?"

Wan Qingyi calmed down his heaving chest, and persuaded earnestly: "Yang Zhu, I know you are very talented, and the knowledge involved is also very complicated, but we are still young, and the younger you are, the better you will be. You have to calm down, you can't be so impetuous about work."

Yang Zhu had a surprised and inexplicable expression: "Do you think I'm perfunctory?"

Wan Qingyi didn't say anything, but the expression on his face clearly read: Isn't it?

Yang Zhu sighed: "Success, I'll talk to you."

"First of all, our new product is strategically positioned as a cash cow product, in order to continuously provide our factory with a large amount of funds to support other follow-up plans, right?"

Wan Qingyi nodded.

"So OK, since it is a cash cow product, [consumer scenarios], [potential consumer base], [fission speed], [competition intensity], [profit margin], and [product life cycle] must be considered. Core factors, and the horizontal scores of these factors must exceed the market average, right?"

It was the first time Wan Qingyi heard the content of this piece, thought about it carefully, and then nodded.Indeed, the design difficulty of cash cow products is often the highest.

"Okay, let's analyze it step by step; first let's talk about macro considerations;"

"In the general law, if the per capita GDP of the target population in a country is less than 1000 US dollars, then the regular needs of these people tend to survive consumption, that is, the pursuit of so-called low-priced practical products - such as our current Spring City soda, the price It is cheap and large, so it meets this requirement well;”

"But if the GDP of the target group is between 1000-3000 US dollars, then these people's regular needs will gradually tend to coexist with survival and spiritual consumption, that is, the pursuit of so-called value products-such as foreign cola, for example, the momentum is very strong now. Handsome master green tea."

"Although according to the data from the Bureau of Statistics, our country's per capita GDP this year has not exceeded 1000 US dollars... But please see clearly, that is the national per capita GDP, not the GDP of urban residents! Even if you don't need to check it, you will know that our country's urban residents China's GDP has already broken through the $1000 mark!"

"Since we are going to make cash cow products, we must first target urban residents, especially residents of first- and second-tier cities."

"Applying the previous standard, the target group whose per capita GDP is higher than 1000 US dollars, they really prefer value products rather than low-priced practical products."

"Therefore, based on this one item, the low-priced soft drinks and carbonated drinks in those plans can be excluded!"

"This truth...do you understand?" Yang Zhu stared at the school girl, as if patiently teaching her that one plus one equals two.

Wan Qingyi suddenly realized and nodded, but felt a little wronged in his heart. I never learned these things in class. Do you have that mentally retarded expression?

"Okay, let's look at the intensity of horizontal competition;"

"You know, although our factory is a bit famous now, in terms of financial strength, it is still a small grasshopper. Therefore, we must avoid those product tracks with giant crocodiles."

"For example, for the tea products in the plan, although Sunrise was besieged in the past, it was dead but not stiff; later, Master Baodao rose strongly. We must not touch this kind of product track that can be seen at a glance. Otherwise, it may be used as a sacrifice to heaven at any time."

"For another example, this sports drink, Hei Niu, is now a big hit across the country. Although its predecessor Jianlibao can only be regarded as a concept product, it has been popular for a long time. Therefore, we can't touch this product track."

"According to this logic, do you know how to second-screen products?"

Wan Qingyi hurriedly took out a small notebook and wrote it down. Why did she forget that when it comes to product development, she must consider the company's own strength from the perspective of competition?Damn it!

"Next, let's talk about the most important reference factor at the moment, the usage scenario."

"The so-called market competition, whether it is an advertising war, a price war, or even a channel interception war, is essentially a robbing of consumers' mental memory;"

"Therefore, if there is no consumption scene that can cut into the minds of consumers, no matter how rich you are, no matter how technology you have;"

"However, don't be misled by the superficial words, thinking that the consumption scene is simply setting the use occasion of the product and it's over; its essence is actually to find a suitable value entry point for the product..."

Wan Qingyi swallowed, and greedily memorized these things that he had never learned before in his mind and pen...

PS: I saw some readers leave a message saying that the protagonist has a quirk of being a good teacher, and a real boss will not answer what people ask.

Well... I just want to say two things:

First, the things presented earlier in this book are just very basic concepts. The protagonist doesn’t need to be self-conscious. In fact, everyone has learned it, but the difference is often logical self-consistency.

Second, the business executives I met in reality are very willing to communicate with people, and even the reason why they are willing to spend money to participate in the training of those EMBA and knowledge masters, in addition to learning, is largely because they can communicate with others. People around me discuss and demonstrate some issues together (colleagues are not included). After all, without an open mind, it is difficult to do a good job in the enterprise. Moreover, if knowledge cannot be digested, knowing it is useless.

that's all.