Back to 2010 as a scholar

Although Song Gangyi has been busy looking at houses, buying houses, going home for dinner, occasionally shopping with his girlfriend, and taking a little time to attend classes.

But others are still working hard.

The goal of Biyuntian Investment Co., Ltd., which is controlled by Xie Jing, to inject additional capital into Sunshine Bike is to allow Sunshine Bike to enter the major universities in Yangcheng.

Compared with other groups, college students are the main consumers of shared bicycles.

Adult, young, willing to accept new things, high average quality, etc.

And this young group can maintain a certain number for a long time in the future, and they have high plasticity, which can cultivate the consumption habit of shared bicycles.

The little yellow car also came out of the campus. In the previous life, the little yellow car started from Baijing University, and then swept through major universities.

In the early stage of the development of shared bicycles, at least in the first three years, the small yellow cars have maintained a very high market share, which is closely related to their previous strategy of focusing on campus services and gradually advancing to cities.

The first investment of Sunshine Bicycles has achieved such good results, which has a lot to do with Yangcheng University of Science and Technology being its base camp.

But Sunshine Bike cannot be limited to one university, it must go out and enter the campuses of other universities.

Xie Jing's first batch of additional investment was to ask Sunshine Bicycle to go out of the campus of Yangcheng University of Technology and enter a new university.

This university is none other than Shuangyashan University, another 985 university in Guangdong Province, and Yangcheng University of Science and Technology, which is also known as the "Best Hundred" in Guangdong Province.

As we all know, there are hundreds of universities in Guangdong Province, but only two of these schools are 985.If Sunshine Bicycle can handle the leaders of these schools, then the other schools will be a matter of course.

Xie Jing also understands this, so as long as Sunshine Bicycles can successfully enter Shuangyashan University and the bicycles launched have a good response, then he will continue to invest more and increase efforts accordingly.

The amount agreed in the contract is 2000 million yuan!

As long as Sunshine Bicycle can successfully get into Shuangyashan University, they will get a total of 3000 million yuan, reaching [-]% of the maximum investment amount.

While the first batch of shared bicycles were still being installed and produced in the factory, Chen Guangyi and others have been making preparations for the public relations of Shuangyeshan University.

The first is to break into it through the student group.Through the relationship between the Yangcheng University of Science and Technology Alumni Association and the Student Union, I contacted the Student Union of Shuangyashan University, and asked it to help promote the concept of shared bicycles to the teachers and students of Shuangyashan University.

The school's student union controls the school's post bar, QQ group and other major publicity channels. As a foreign company, Sunshine Bicycle still needs to make good deals with these hosts if it wants to get off to a good start.

And after the establishment of the company, there will be a certain amount of funds dedicated to managing relationships.

For example, the student union of the school has specially set up a department of the external relations department to solicit sponsorship, and this department is basically the most popular department among the students, and it can often deal with money.

In order to get off to a good start, Sunshine Bicycle also contributed 5000 yuan to the student union of Shuangyashan University, so that the members of the student union will be motivated to promote Sunshine Bicycle after eating and drinking.Valley

The student group is relatively smooth.

The students of Shuangyashan University and Yangcheng University of Science and Technology basically communicate with each other.Yangli Bicycle has been making noise in Yangcheng University of Science and Technology for three or four months, but it has not been seen in Shuangyashan University, which has actually made many students a little dissatisfied.

In the past, Yangli bicycles were specialized, and only students from Yangcheng University of Science and Technology were allowed to use them.Some students from other schools who went to visit the campus of Yangcheng University of Technology can only see it in their eyes and feel bitter in their hearts.

But now there are not many restrictions on Sunshine Bicycle. As long as you are an adult, you can register an account with your ID number and mobile phone number to use it.More than 90.00% of the users who are currently using Sunshine Bicycles are students of Yangcheng University of Science and Technology, and these groups basically only go to the campus by bicycle.But there are also many people from other schools, and they will ride the shared bicycles outside the campus.

On the campus of Shuangyashan University, one or two sunshine bicycles can also be seen, which are the students who "shunned" from the campus of Yangcheng University of Science and Technology.

"They are all students of 985 University in Guangdong Province, and our school's ranking and status are higher than the other school. Why doesn't our Shuangyashan University have this bicycle?" Some students began to have such thoughts in their hearts.

And when Sunshine Bike was about to enter the campus of Shuangyashan University, it was immediately warmly welcomed by the student groups.

"It's coming, it's coming."

"It's overdue. This thing has been promoted next door for several months. I heard that the students there ride shared bicycles to and from get out of class every day."

"I was still thinking about whether to buy a car for transportation, but I heard from my seniors that bicycles are easy to be stolen, but now that I have a shared bicycle, I don't have to buy a car for the time being. Otherwise, I have to worry about the bicycle I bought after graduation. How to deal with it."

As for the school's official level, Song Gangyi and others can think of a way to go the upper-level route.

Sunshine Bicycle has a close relationship with Yangcheng University of Science and Technology, and the entire founding team is a student of Yangcheng University of Technology.Since the Yangli bicycle show came to prominence, the leaders of the school and the college have paid close attention to it and given strong support.

For the leaders of the school, if the students in the school are effective in their careers, then their political performance will be better.

After the establishment of Sunshine Bicycle, and with the donation to the alumni association, the good response to the launch and many other things, the status of Sunshine Bicycle’s leadership in the school has been promoted very quickly, and many things have been given the green light all the way.

The school also has special teachers and leaders to connect with Song Gangyi and others, in order to help the company's development in a timely manner.

As soon as the Sunshine Bike team raised the need for the school to help establish communication with the leaders of other schools, the school leaders immediately decided to plan an event specifically for Sunshine Bike.

Leaders from major universities in Yangcheng are invited to visit Yangcheng University of Science and Technology for observation and study, and to understand how Sunshine Bicycle provides help to teachers and students.

The leader of the colonel who was watching the activity was blowing so much about the concept of shared bicycles that Song Gangyi, the founder, felt that his structure was too small, and he could not predict the prospects of shared bicycles at all.

The final result was unexpected, and Shuangyashan University naturally agreed to welcome Sunshine Bikes.

And other universities have also extended olive branches to Sunshine Bike, directly saving Sunshine Bike's future public relations efforts.