Back to 2010 as a scholar

In the scorching July, Song Gangyi and others came to Xn City again.

This time, in addition to people, there are also [-] assembled bicycles.

[-] bicycles were produced from early June to early July, and another [-] bicycles were produced throughout July due to the improvement of production efficiency.

The number of shared bicycles under the control of Sunshine Bicycles has steadily increased, reaching [-] at once.

The newly produced [-] bicycles continue to supplement the campus of Yangcheng University, and the [-] bicycles will enter the xn city market as a pioneer.

Now Sunshine Bike is still enjoying dividends, because there is only one shared bicycle company on the campus of Yangcheng University, and because of the previous promotion activities that have cultivated a wave of loyal consumers, every shared bicycle is basically in an oversaturated state of use.

This situation has advantages and disadvantages. The advantage is that the data used by users is very good-looking, and it can provide very good cash flow every day, and there are very good prospects in terms of trends.The disadvantage is that the frequency of bicycle use is too high, the durability of bicycles has dropped rapidly, and sporadic cases of bicycles have begun to be damaged to the point that they cannot be used.

Faced with the latter situation, on the one hand, Sunshine Bicycles keeps adding new bicycles to replace these damaged bicycles, and at the same time alleviates the shortage of supply; For this reason, Song Gangyi set up the function of reporting damaged bicycles in the Sunshine Bicycle app in advance on the shared bicycle software in his previous life. Many things can be easily dealt with after being advanced.

While everything is going smoothly, a new type of shared bicycle is actually on the way.The batch of bicycles delivered at the end of July are basically the boss’s Sunshine Bikes, which Song Gangyi and others call Sunshine Bikes 1.0.In order to improve the user experience, the entire bicycle has undergone a comprehensive upgrade, optimizing various details, and further reducing costs. After that, it will gradually be replaced with an upgraded Sunshine Bike, namely Sunshine Bike 2.0.

In July, in addition to focusing on completing the A-round financing and launching urban services in Xn City, Sunshine Bike is still expanding its territory.

Starting from Yangcheng, we will conduct public relations with colleges and universities in surrounding cities and provinces, especially for those very well-known schools, such as Jiangsu and Zhejiang University, Aurora University and so on.

And after reaching preliminary intentions with some schools, Song Gangyi didn't give up on the near future, and directly found a few bicycle factories nearby to start manufacturing bicycles, frantically increasing bicycle production.

In July, 7 bicycles were produced, and by the end of August, this number will become 8. This shows how crazy Sunshine Bicycle is during this period.

The bicycle manufacturers in the south have suddenly added a big benefactor, and it is also foreseeable that this big benefactor will always favor this industry, and the order volume will continue to increase. The entire upstream and downstream of bicycle production ushered in spring.

For shared bicycles, college students are the best consumers, and it is easy to convert college students into shared bicycle users.

Just like Wu Xin once asked Song Gangyi during the conversation that the next step of Sunshine Bike should continue to enter the campuses of other colleges and universities. In fact, if the door of urban services in xn City has not been opened, then the next step of Sunshine Bike has indeed begun to compete with other colleges and universities. The school did a PR.

Urban services are qualitatively changing for the development of shared bicycles, but before that, more campus services are needed to accumulate quantity.

But since Sunshine Bicycle has obtained the official permission at this time, Song Gangyi and others will naturally not give up this opportunity to reach the sky in one step.Valley

Choosing to open city services in advance is both an opportunity and a challenge.

In the previous life, shared bicycles also developed for a long time. Basically, they announced the start of urban services after they opened up well-known college campuses in the market.

There are also many considerations. The environment of the whole city is much more complicated than that of a single campus environment. Only after gaining mature experience in campus services can we have the confidence to enter city services.

However, although the environment of a city is more complex than that of a campus, its market is also broader than that of a campus. If you cannot knock on the door of the first city first, it will be very difficult to open up urban services in other cities in the future.

Just like when Sunshine Bike entered Sys University, because of the precedent of Yangcheng University of Science and Technology, the administrators of Sys University had an example to follow, so they smoothly put Sunshine Bike in, and then it was a matter of course.

Even though Sunshine Bike has taken root in major universities in Yangcheng, it has not been able to get through the relationship with Yangcheng's urban services.

For the managers of the entire city, they have more things to consider.Sunshine Bike works well in the campus environment, but in fact there are many problems. No one knows how much impact Sunshine Bike will have on the entire city after opening the city service, and there is no precedent to base it on.For them, not making mistakes is more important.

And if Sunshine Bike successfully completes the city service challenge of xn city, it will be much easier to enter other cities later.

Without thinking about it for too long, Song Gangyi and others decided to accept this challenge and take the cake of xn city while ensuring the rapid expansion of Sunshine Bicycle's campus services.

The entire company of Sunshine Bicycle Technology Co., Ltd. found that the workload of the entire company is getting bigger and bigger, and it is always overcoming difficulties.

The huge amount of funds that have just entered the account are spent again like water, and a huge amount of financing has been obtained, but it has to be spent at a more terrifying speed than before.

In addition to recruiting more employees and producing more bicycles, Sunshine Bicycle has also extended its tentacles to the publicity machine.

Continuously expand the publicity team, and at the same time use money to open up the channels of major traditional media and online media.

When expanding business in Yangcheng University before, because of limited funds, and at that time Song Gangyi only wanted to develop in a low-key manner, he did not start the propaganda machine.

Basically, except for the college students in Yangcheng who know about this new gadget, residents in other places do not know that riding shared bicycles to and from school has become popular in the capital of the largest economic province.

Now that the financing of [-] million yuan has been completed, and Sunshine Bicycle's competing product Future Bicycle has begun to develop rapidly, and other competitors are also brewing, Song Gangyi has decided not to be conservative anymore, but to Like the previous life, he advertised Sunshine Bicycle overwhelmingly.

Now Sunshine Bicycle occupies an absolute dominant position, Song Gangyi wants to continue to fuel the fire of Sunshine Bicycle, increase the popularity of Sunshine Bicycle, and occupy the high ground of the entire public opinion.