Back to 2010 as a scholar

"Song Gangyi, is it boring for you to do this? Originally, according to the prices of our two companies, everyone can make money. Now that you engage in this price reduction promotion, you Sunshine Bicycles will definitely suffer a huge loss. You are harming others and not benefiting yourself. Why?"

Small and medium-sized companies are cursing Sunshine Bicycle for not giving other people a way to live, but they can't directly scold them because they don't have Song Gangyi's contact information.As for the others, Future Bicycle Technology Co., Ltd., which is the number two in the industry, is also having a bad time. Wu Xin directly broadcasted a phone call and complained wildly.

Bike-sharing companies are operating at a loss. In fact, most of the money is spent on developing the market. After all, the production of bicycles is their main expense. The money can only be raised by the company itself or from investors.

After more than a year of development, two major cities like XN City and Yangcheng City, which are relatively mature in Sunshine Bicycle, have turned losses into profits. Of course, this is also because there are basically no one in the two major markets that can compete with Sunshine Bicycle. , This also allows investors to see hope, which proves that the business model of shared bicycles is more worth investing in.

In other cities, such as Baijing City, Shanghai Stock Exchange, etc., there are many shared bicycles of various brands, and the cost of acquiring customers for each shared bicycle is very high. Basically, all companies are gritted their teeth in this market Keep working at a loss.Companies like Sunshine Bicycle and Future Bicycle have big businesses, enough to burn money for a long time, and their operating mechanism is relatively mature, making them more profitable than those small companies.

Suffering slowly can also kill other companies, but now, as the boss, Sunshine Bicycle does not want to accompany them to slowly consume, and directly started a price war.

The quality of Sunshine Bikes' shared bicycles is not comparable to the few bicycles on the market that are willing to spend money and materials like Future Bicycles, and it basically sweeps other brands of shared bicycles in terms of quality.

Although the quality is not the first, the number of sunshine bikes is definitely the first.In addition to taking advantage of the advantages of early start and early effort, Sunshine Bicycle has made the cost price of each bicycle basically at a relatively low level in the industry through vigorous research. At the same time, because of sufficient funds and good relations with suppliers, the number of bicycles produced Always far ahead.According to market research, the number of sunshine bicycles on the market exceeds the combined number of other bicycles including future bicycles.

The quality is not bad or even good, and there is an absolute advantage in quantity, and now there is a lot of bloodletting and discounts in terms of consumer prices, which can basically be called lore.

In the past six months, Future Bicycle has developed fairly smoothly. Although it has not been able to compete with Sunshine Bicycle for the position of No. 1 brother, it has gathered a group of diehard users by virtue of its status as the top [-] shared bicycle quality.

And these users are very sticky and are very high-quality customers. Wu Xin also wants to gradually shorten the gap between Future Bicycle and Sunshine Bicycle through the word-of-mouth effect, and finally achieve a reverse overtake.

But Song Gangyi made this decision, basically telling him that it is impossible to win through peaceful evolution, and the only way to decide the winner is to do a real fight.

"Mr. Wu, whether the company is making money or not is not very important to me. It is the most important thing for me to kill other competitors." Song Gangyi calmly listened to the school that has been kind to him. After the professor finished outputting frantically, he said lightly.

"You, you wait for me!" Wu Xin originally wanted to play the emotional card. After all, Song Gangyi also owns a small part of the shares in Future Bicycle Technology Co., Ltd., and the internal friction between the two companies has hurt Song Gangyi's interests.But after hearing Song Gangyi's words, Wu Xin stuffed all the words back into her stomach, hung up the phone angrily,

In fact, even if he said that, it would not have much impact on Song Gangyi. Song Gangyi agreed to cooperate with Professor Wu Xin because he was coerced by Professor Wu Xin at that time. At the same time, Song Gangyi thought that an egg cannot be placed in the same In the basket, if Sunshine Bike ends up having a miscarriage, I still have the golden rooster that lays eggs for Future Bike.

At that time, the situation was stronger than the people, and it is still the same now.Now that Sunshine Bicycle has grown and grown, the better the company is run, the higher the income will be for Song Gangyi who owns the most personal shares, so there is no need to care about the small profits after the development of bicycles in the future.

Sunshine Bicycle Company adopts different promotional strategies for each region.

Two areas like Yangcheng City and Xn City are basically firmly controlled by Sunshine Bicycles. Other companies will not enter this market thanklessly and be beaten when they see that there is no meat to eat.Therefore, if someone pays close attention, they will find that the benefits offered by Sunshine Bike to users in this area are the smallest, and the price-performance ratio of the packages launched is not high.

Sunshine bicycles such as Baijing City and Shanghai Stock Exchange will enter the market later, or markets that are not yet well-operated.Sunshine Bicycle is not the only bike-sharing company in this part of the market. Sunshine Bicycle’s acquisition of users in these areas has been greatly hindered. Regions with fierce competition are fully inclined to preferential policies, which is to kill everyone else in this way.

Consumers in different regions are treated differently like Sunshine Bicycle, which will naturally attract the attention of others.

For example, consumers in Yangcheng City and Xn City will question why the cycling packages in other cities are more affordable, but our package is not good, and the explanation of Sunshine Bicycle is that different regions specialize in the implementation of corresponding regional packages. In fact, it is shameless to treat them differently.

Although it will offend some consumer groups in XN City and Yangcheng City, there is no way. If you want to ride a shared bicycle in this area, you can only choose Sunshine Bicycle. Other companies will not consider entering this market for the time being.

Either continue to ride the Sunshine Bike, or not ride in a fit of anger.

But after a little peace of mind, I still know that the service of shared bicycles is still very cost-effective.So even if you are angry and know that you are being treated differently, there are only a very small number of people who stop using Sunshine Bicycle in anger, maybe dozens of people. This part is fundamental to the millions of active users of Sunshine Bicycle Technology Co., Ltd. It doesn't matter.

This is the power of a company monopolizing the market, with the highest market pricing power.

Even rake rake can force consumers to eat with tears.

The vigorous promotion really had an immediate effect, and the number of active users of Sunshine Bike and the number of rides of shared bicycles went up all at once.

If the volume of Sunshine Bicycle continues to grow explosively, one can imagine how ugly the performance of other companies will be.