Back to 2010 as a scholar

Today, at least [-]% of the market for shared bicycles is occupied by Sunshine Bicycles. The number of times the software is used every day and the number of people who ride shared bicycles is naturally the best.

Originally, the volume of Sunshine Bike was already amazing, but because of the large base, the overall growth rate also slowed down a lot.But now that Sunshine Bicycle has launched the price subsidy promotion model, it has ushered in a new round of growth.

In the entire shared bicycle market, apart from the more distinctive shared bicycles such as Future Bicycle, which can retain many users, other shared bicycle consumers have all thrown themselves into the embrace of Sunshine Bicycle.

The number of users of other brands of shared bicycle companies has plummeted. They were originally operating at a loss, and now it is even worse.

Once Song Gangyi used this trick, it directly caused a major earthquake in the entire domestic bike-sharing industry.

Within a few days, nearly five or six large-scale shared bicycle companies announced that they could not continue to operate and chose to go bankrupt and exit the stage, or seek mergers to survive.

In order to survive, the remaining companies can only be forced to launch a price subsidy model to maintain a small number of users, but this is actually a slow suicide.

Now we are in the era of information explosion, and a lot of information circulates very fast. Many people also know through speculation that Sunshine Bicycle is actually suffering huge losses in doing so.

Starting the price subsidy model means that for these small companies, users will lose money every time they ride a bicycle, and Sunshine Bicycle Technology Co., Ltd., which has the most bicycles in the industry, will naturally suffer greater losses, burning every minute and every second Money will be an astronomical figure.

The consensus they reached was that Song Gangyi had made a foolish move. The price subsidy model of Sunshine Bicycle would not last long at all. At the same time, it would cause his company to waste a lot of money in vain, and in the end it would narrow the gap between Sunshine Bicycle and the latecomers.

In line with this belief, these surviving companies gritted their teeth and waited for Sunshine Bicycle to kill itself.

In fact, Sunshine Bicycle did suffer a huge loss. Although it was basically at a loss before the price subsidy was implemented, this part of the loss is generally controllable. After all, it is to produce new bicycles and put them into new markets. inside.

Now that the price subsidy policy has been implemented, although the number of users has increased sharply and the number of rides of Sunshine Bike has also increased significantly, the company's loss has also increased significantly.

Originally, Sunshine Bicycle was cautious about user deposits kept in the company after the user deposit incident occurred in the shared bicycle market some time ago, and it was not used if it could be used.But now because of the withdrawal of this price subsidy model, the amount of deposits paid has also increased sharply with the surge in the number of users. Now it has to be put into the normal operation of the company.

According to the company's internal data, due to the rapid increase in the number of active users, the user's deposit entrusted to Sunshine Bicycle Technology Co., Ltd. has exceeded 10 billion yuan recently.Such a huge amount is equivalent to a large blood bank, giving Sunshine Bicycle the confidence to compete hand-to-hand with its competitors in the bike-sharing market.

Sunshine Bike has been operating like this for a while, and finally forced the entire industry to implement a price subsidy policy. Even Future Bike, which has always wanted to maintain a high enough standard, finally had to introduce a price subsidy model that matches the benchmark Sunshine Bike to retain those who are ready Departed users.

This is the best era for bike-sharing users.

For only six yuan, you can enjoy riding a bicycle provided by a shared bicycle company within a month.

In addition to this, there are also various small promotional activities. Those who are lucky can even get cash rewards without spending money, or various big promotions such as buying a month and getting a month free.

According to the research of relevant departments, since Sunshine Bike launched the price subsidy model, the entire shared bicycle market has been highly active, and the number of rides by users has tripled within a month, basically realizing the phenomenon that all people ride shared bicycles.However, the consumption index of users for shared bicycles has only increased by 20.00%, which shows that shared bicycles are currently losing money to grab users.

Originally, the others were still gritting their teeth and waiting for Sunshine Bicycle to stop taking the initiative, but they didn't expect to hear the bad news first.

Sunshine Bicycle Technology Co., Ltd. held a press conference and announced that it had officially completed the C round of financing in June 2013. The specific amount was not disclosed to the public, but it revealed that the financing amount was several billion.

Many well-known large companies have emerged as leading investors. In addition to domestic companies, large foreign investment groups have appeared in this round of financing.

In October last year, Sunshine Bicycle Technology Co., Ltd. completed an astonishing 10 million B round of financing, allowing it to be directly promoted to a large company with a market value of 7 billion yuan. To raise the next sum of money, it took more than half a year from round b to round c, which is actually not very normal.

The main reason is that Song Gangyi has a huge appetite this time and insists on getting more amount. In the end, he relied on this wave of burning money to seize the market and brought huge influence to help promote the smooth completion of this round of financing.

Although Sunshine Bicycle Technology Co., Ltd. did not take the initiative to disclose how much money it raised, people in the circle knew that this time Sunshine Bicycle had received a capital injection of 25 billion.

With this astonishing amount of money being given to Sunshine Bicycle Technology Co., Ltd., the shared bicycle companies of other brands feel that the future is bleak.

The disadvantaged Future Bicycle actually completed the C round of financing faster than Sunshine Bicycle, and has enough money in hand. .

The Matthew effect is becoming more and more obvious. Capital hot money is obviously more optimistic about players in the first-line camp, and they are investing more money in leading companies in the industry.

And these small and medium-sized companies can only go bankrupt one after another now. In the past, some small companies would still be acquired. Now, after seeing that this market is completely hopeless, these losers seem to have no value in being acquired. .

Tears broke the bone and sold the company at a low price. After nearly a year of hard work, he didn't make any money but was heavily in debt.Some people even ruined their families because of this, and turned their heads overnight.

Song Gangyi used this method to accelerate the reshuffle of the bike-sharing field. Today, only four or five bike-sharing companies are still operating in the entire bike-sharing market.

There were dozens of shared bicycle companies in their heyday, but [-]% of them died overnight.