Reborn to buy it a few hundred pounds of real estate certificate

"Why is it implanted like this?" Xu Qingqing asked.

"Because this can make people remember this car brand the most, and all the foreshadowing in front of it is to make people pay attention to the love of the poster and his girlfriend.

If it was a car advertisement directly, 90.00% of the five people would just ignore it.

The only way to make everyone focus is not on the car, but in the end everyone must focus on this luxury car brand.

This is the essence of soft implantation.

Talking about why manufacturers want soft implants, if an ordinary person has 30 yuan, there are too many car brands to choose from, and there are too many cost-effective cars.

But why do many people spend 30 yuan to buy a car with the lowest configuration of a luxury brand?The performance of this car may be similar to that of the [-]th Five-Year Plan.

But why do so many people buy a car worth 30 yuan instead of a car worth [-] to [-] yuan?Have you considered it?Because I like that bid, I know that this bid can achieve a pretentious effect that cannot be achieved by [-] to [-] yuan.

For example, someone spends 100 million yuan to buy an ultra-luxury model with the lowest configuration, and 100 million yuan can buy a very good luxury brand car, but why do customers ignore luxury brands and choose ultra-luxury brands instead?For face.

The standards of each brand level are different. In fact, these cars started at the same time in the early years, so why are some ultra-luxury brands, some luxury brands, and some mid-to-high-end brands, and the rest are scooter?

You mean technology research and development?There are so many car companies in the world, how many started at the same time, Mercedes-Benz started early, why did it not become an ultra-luxury brand in the end, but a luxury brand.

You have to know that soft implants are not made by us first, but by these big brands, all of their soft implants used celebrity effects in the early days.

For example, royal cars, such as cars of the rich and famous, superstar cars, brands investing in various movies, and these cars appear in movies.

This leaves the impression that this is a luxury car, the first choice of royalty, celebrities, rich people, superstars.

Most people will choose these cars when they have money, because they have been soft-implanted for a long time, and they have already determined that they must buy this kind of car if they are rich. Ordinary people will know that their identities are different when they see these cars, especially money worshipers. The group of people who don't believe in doctrine will go to make friends with you because you drive a car.

This post is also the same soft implantation, but the requirements for later soft implantation are higher. For example, in this post, you need to be clear about purchasing power and consumer groups.

What is the ratio of men to women who buy cars in China?Have you ever thought about it?In other words, what is the global sex ratio of car buyers?

Most buyers are men, especially domestic ones, so what signal does this post give?

The luxury car starting with b is a shield to protect love, it is between cupids who have received love, and it is an identification of identity.

These guys can't afford a car now, but what about later? 1000 million people saw this post, and there may be 10 people who will buy this car starting with b in the future, and this is only male customers.

And what about women?Women also think this car is good. If a boyfriend or husband buys them a car, this car may be the first choice. There may be 10 people.

Potential 20 car owners, you said that this soft advertisement earns current customers?No, it’s from the future. First, implant a message to most of them. When I have money, I will also buy a luxury car starting with the letter b. If I can’t afford a new car, I will buy a second-hand one.

Customers will think that as long as they drive this car, it is a status symbol and they can get love.

This makes the value retention rate of second-hand cars also high, and when the value retention rate is high, more customers will choose it, because buying this car can not only pretend to be a support, but also maintain value.

You have to understand this before you can do a good job in marketing. You can look at how some Western brands and celebrities have become famous in the past hundred years.

In terms of marketing, the West did it very early, such as the early celebrity marketing and luxury marketing. Later, when these people and brands came to our country, they started to play this way again. The so-called Western leeks are finished.

Now think about it, why do you know that bba is a luxury brand, why does the car of a sell so well, who drives it, and whether there are some important occasions in TV dramas with this car.

This is soft marketing, soft implantation, not deliberately promoting this car, but using all important scenes and important characters to set off the style and value of this car.

Why did the client call back some of your copywriting?What do you do?Tell others the value of this car directly, and start introducing this car, why do they want you?Don't you know how to do it yourself?

International brands, especially luxury brands, are divided into two marketing models, TV commercials, intuitive introductions, and soft implantation.

Soft implantation is very difficult. Even if it is difficult, people will spend a lot of money to find someone to operate it. This is for the layout of the future market and to ensure that there will be a steady stream of new customers in the next ten years. "

After Xu Qingqing recorded what Zhao Mingyang said, she hung up the phone and went to modify the plan according to Zhao Mingyang's content.

The horror of soft implants made Xu Qingqing shudder. Is there something that I thought was right and true since I was a child, and is it also a kind of soft implants?

Zhao Mingyang got up and took a sip of coffee, logged out of the computer email account, closed the computer, walked out of the room, and went to work with the operation department of Tuanmei.

The operation department of Tuanmei is all the alliance of academic masters. It is said that the operation department of Tuanmei is relatively noble in the industry, because after all, they are what everyone thinks of as academic masters, and graduates from famous schools around the world gather here.

No, Zhao Mingyang met with the other party, and the other party came with six staff members, four men and two women, all in neat suits, typical elite attire.

Zhao Mingyang took the initiative to greet them, and a 27-year-old man shook hands with Zhao Mingyang, who should be the leader of the group.

Their aura is that I am your father of Party A, you need to know your identity.

"Mr. Zhao, we don't need to say any more high-sounding words. We pay more attention to reality. What is your plan? Tell me directly, and then look at the results. If you are not satisfied, I will definitely reject it immediately. If you are satisfied, I will immediately use you. plan." Fang Shuo said.

Fang Shuo is the head of the operation department of Tuanmei. He can control this group of people. First of all, his personal ability is relatively outstanding in this department.

Then there is the personal resume. In high school, I was on the well-known Jinling Foreign Language School in the country.

This school is regarded as the top high school in China. Every year, about 30 people enter Qingbei directly, more than 100 people enter colleges and universities, and more than 50 people take the college entrance examination. Basically, they have reached the special enrollment control line.

There are also some who did not take the college entrance examination and were not submitted by domestic colleges and universities, and they were basically admitted in advance by foreign colleges and universities.

Every year, many students from this school go to Harvard, Oxford, Cambridge, Yale, etc., and Fang Shuo already got the admission letter from Harvard in high school.

In their family, a group of people are typical academic masters, grandparents are university professors, and grandparents are also teachers of well-known universities.

Parents are even top academics, and both teach in prestigious foreign schools.

Fang Shuo belongs to the life that has been recommended since he was a child, and he has been cheating all the way. At the age of 27 or 200, he has already received an annual salary of [-] million, not counting various dividends.

Similar to the boss of Tuanmei, he is a master of learning, but the boss of Tuanmei has achieved more than these people. He has already earned astronomical figures in his 20s.

The organization of Tuanmei is a concentration camp for academic masters, but because of the style of the boss of Tuanmei, Tuanmei has also offended many people.

If you don’t like it, just hate it. Everything is up to you. That’s why Tuanmei later parted ways with the first wave of investors. The second wave of investors only invests money and does not interfere with the company’s operations. But if the second wave of investors interferes with operations Well, I can only say that Tuanmei may have a problem. At this time, the founder team of Tuanmei has no say in the fundamentals. Domestic investment companies only have such a circle of people. If two waves of people withdraw their capital, there will be no third company to take over. up.

Fang Shuo was more straightforward. He asked Zhao Mingyang to give a plan, and then went straight to it. They would see and see the effect, and there was no need to say anything about the rest.

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