Spring Breeze 1991

Zhang Jing walked around the outside and came back, intending to enter the store through the back door, but saw a queue in the inner courtyard. The store manager Sun Qin led the staff to register, bill and collect money in an orderly manner, but there were no products or delivery people. .

In the past, it would be full of home appliances ready to be delivered, and the delivery workers lined up to load the home appliances that needed to be delivered, and then went out through the gate of the inner courtyard.

Miss Dong, Li Mei, Rong Hao, and Jiang Baoguo all stood by the workbench, observing each other with their own thoughts, and some of them moved their mouths and fingers slightly, obviously calculating how much their products sold , and some silently calculated the approximate sales of Yuanda Electric Appliances.

Zhang Jing came over and asked in a low voice, "How did Yuanda Electric solve the distribution problem? Is it really trading profits for the market?"

Miss Dong said softly, "Wait a minute, the answer will come out in a while."

"These are customers from remote counties and cities. If it is really a profit for the market, the price is a bit high." Rong Hao said calmly.

Zhang Jing was startled, and after a rough estimate, there were at least 200 people, and asked, "Are they all from remote counties and cities?"

"Well, it's all." Rong Hao nodded affirmatively.

It was only after 200 o'clock in the morning, and there were more than [-] customers from remote counties and cities, which meant that the advertising effect of Yuanda Electric had completely exploded, and it meant that Yuanda Electric already had a loyal customer group in the Nangang area!

Zhang Jing noticed that Sun Qin and the others gave 5 yuan to each customer who registered in line, but he didn't understand what it was.

Li Mei said with a smile, "Five yuan is paid for each order, only for customers in remote counties and cities."

"This... Broad Electric is doing business like this?" Zhang Jing was dumbfounded, it was the first time he saw someone sending money to customers.

Li Mei also said, "There are smart people who ask for a bill for each appliance, so that they can get paid according to the number of appliances."

"This is a loophole." Zhang Jing said subconsciously.

"Broad Electric did it on purpose. Mr. Zhang, look at those customers who bought several home appliances and opened several orders to get extra travel expenses. They are so smiling." Ms. Dong sighed, "After the New Year's Day event is over, it is estimated that Nangang People in the region only recognize Yuanda Electric.”

Jiang Baoguo interrupted suddenly, "This is what Mr. Yao called the caring policy, caring for customers. The cost is not high, but it has the effect of uniting people's hearts."

"Yes, meticulous care makes people feel happier than visiting relatives. Maybe this is what Mr. Yao said to make customers happy." Li Mei was also full of emotion.

Jiang Baoguo smiled lightly, "It is a foregone conclusion that Yuanda Electric will dominate the Nangang home appliance market. I am looking forward to the opening of the flagship store in Guangdong City."

After calming down, everyone fell into deep thought.

The one-by-one sales policy and the customer-centric service concept are all methods that have never been seen or heard before. What else is in that young man's head?

What impact will such methods and concepts have on the retail industry?

Zhang Jing has seen the big world, and has visited Hong Kong many times. He has a vague feeling that these methods implemented by Yuanda Electric Appliances and the business philosophy it adheres to will have a huge impact in the future.

Not long after, Sun Qin wiped the sweat from his forehead, raised his hand and said loudly, "customers and comrades! All the information of your purchased products has been registered, everyone has confirmed, and everyone's money has been paid. Then we will arrange a special car to take you home.”

"Of course, those who want to return on their own are fine. I told everyone just now that those who choose to return on their own will be given five yuan for travel expenses. All of them have been paid just now."

"Next, I will report to you how to get the home appliances you bought. In fact, it is very simple. You just need to go home and wait, or go shopping in the city. Before dark, the home appliances you bought will be delivered to you doorstep!"

Customers didn't respond much, because they only wanted to enjoy the same delivery policy as in the urban area-delivery on the same day of purchase in the morning.

However, in the eyes of Zhang Jing and his group of suppliers, such a promise is crazy.

That's not a few addresses or dozens of addresses, but hundreds of addresses, and this is just the beginning, which means that without a lot of manpower and transportation, Yuanda Electric can't do it at all!

As a matter of fact, 20 years later, only a certain company can deliver the order in the morning on the same day, let alone 1992!

"Broad Electric is crazy, this is a lot of money." Rong Hao couldn't help but say.

Jiang Baoguo sat firmly on the Diaoyutai, and said with a smile, "That is also paid by Yuanda Electric, and has nothing to do with the supplier. The profits we should have given up have already been given up."

Zhang Jing was also puzzled.

I heard Sun Qin continue to say, "Of course, considering that some people want to get their beloved home appliances earlier, we also provide pick-up by yourself. The invoice and bill of lading in your hand are the proofs for picking up the goods, so you must keep them safe." it is good!"

"We pick up the goods by ourselves? Isn't that a waste of effort? Didn't you agree that you will deliver the goods to your door for free? If you pick up the goods by yourself, you have to hire a car to take them back. It will cost tens of dollars more!" shouted.

Anhai's customer said, "You are worth dozens of dollars, but I can get hundreds of dollars. It's 160 kilometers!"

Sun Qin hurriedly pressed her hands, "Everyone, don't worry, I haven't finished talking yet. The pick-up point is not far from your home. There are two people and bicycles who can take home appliances back and forth. For example, comrades who live in Anhai County, Our pick-up point is right next to the grain station, and there is an eye-catching sign. Look at the bill of lading again. It is clearly written at which point to pick up the goods. If the distance is still too far, wait for us to deliver the goods to your door. The same sentence , no matter how you want to pick up the goods, I guarantee that everyone will get them before dark!"

After these words came out, everyone was relieved, and they quickly looked at the bill of lading carefully. Sure enough, there was a pick-up address. Some customers who lived near the pick-up point smiled and didn't care if they could deliver the goods to their door. For precious things, I hope to handle them myself.

Zhang Jing and the others were completely open-minded, and arranged pick-up points in various counties and cities in advance. The original solution was so simple, but after careful consideration, they felt that it was not simple.First of all, the quantity of stock is a problem. Some people buy but do not stock, or the stock is not enough. Secondly, the problem of the pick-up point itself is the problem, whether it is temporary or long-term, and the cost is the key point.

They seem to understand it, but they don't seem to understand it.

Ms. Dong has seen more, Yuanda Electric has prepared everything that can be imagined, no matter how the customer chooses, they can happily get the goods.

But she also couldn't figure out the issue of the pick-up point, especially when she saw that Yuanda Electric had set up more than [-] pick-up points in all the counties and cities below, she couldn't figure it out even more.

It costs a fortune just to set up these pick-up points!

The profit of Yuanda Electric Appliances is not high, counting the pick-up point and the profit sharing, basically it will not make much money after this event.

Could it be that Yao Yuan really did something good this time to give back to the people of Nangang?