Spring Breeze 1991

The calmer ones, such as Jiang Baoguo, smiled and held up the teacup to Yao Yuan, took a sip of the tea, and looked like he was sitting on the Diaoyutai.

Rong Hao and Li Mei, who couldn't hold their breath, kept scratching their heads and touching their cheeks, as if they wanted to show that they didn't care, but it was difficult to do so.

Lu Gongming didn't continue to whet their appetite, and reported today's final sales.

He straightened his back, scanned the crowd and said, "As of 9:30 p.m., oh, because of the special situation today, the store closed for half an hour. Today's total sales are..."

"8433 units."

???

All the supplier representatives didn't respond, and they still had the same expressions.

Lu Gongming didn't continue talking, Yao Yuan was always smiling and quietly licking the warm Dahongpao.

Ms. Dong was the quickest to react. She sat up straight, stared at Lu Gongming, and asked word by word, "Mr. Lu, you just said that today's total sales volume is 8433 units? Is it 8433 units?"

The conference room was suddenly very quiet.

All the talents reacted suddenly.

Fang Dezhong's lips trembled, and he gasped, "Is it 8433?"

"8433?" Rong Hao's eyes widened, his voice trembling.

At this time, Lu Gongming didn't want to whet his appetite anymore. He nodded with a smile, and said with certainty, "Yes, you heard me right. Today's total sales volume is 8433 units."

He took out several detailed lists, sent one to each person, and said, "The specific situation is all above. The biggest feature of this event is that the proportion of TV sets is much lower than in the past, which shows that the proportion of other home appliances is much lower. Sales are going up."

The list is very detailed, which brand, which model, sales volume, average price, total price, etc., are all clearly written. It can be said that this information is the trade secret of Yuanda Electric, and it is presented to the representatives of the suppliers at this time. in front of you.

This move by Yuanda Electric reflects its trust in these suppliers, and also means that they are regarded as trustworthy partners.

The first thing everyone looks at is the sales of their own products.

As the saying goes, some are happy and some are sad. At first, I was very excited after seeing the sales of my own products, but after seeing the sales of other people in a blink of an eye, I suddenly felt that it was not good.

Rong Hao felt the most deeply.

The sales volume of Rongsheng's refrigerators is less than a fraction of that of Qianbao refrigerators, but Rongsheng's electric fans sell well, and the sales volume is the most. The problem is that the profit of selling ten electric fans is not as good as selling one refrigerator.After comprehensive analysis, Rong Hao couldn't be more excited.

"Everyone's expressions are very rich. Some products have sold historical records, and some have mediocre performance. But I can tell you that these are temporary, whether they are selling well or badly."

Yao Yuan lightly tapped on the armrest and began to speak with a faint smile.

Vendors cocked their ears in rapt attention.

Yao Yuan said, "The daily sales of 8433 units is a new record, which means that Yuanda Electric has established a firm foothold in the local home appliance sales terminal market, and it can even be said that it has mastered all the initiative. There are still six days left for the event, I think Ah, after the seven-day event on New Year’s Day, if the average daily sales can reach 3000 units, our big promotion this time will be a success.”

"Now it seems that the forecast of daily sales of 3000 units seems conservative."

Everyone nodded in approval.

Judging from the capabilities demonstrated today, it is no problem to sell [-] to [-] units within seven days.And judging from the report, the proportion of small household appliances such as electric fans is not high, which means that the gold content of this sales is very high.

Ms. Dong couldn't help but said, "I remember Mr. Yao when you said in the Swan Hotel that Yuanda Electric could sell [-] home appliances within six months. To be honest, I didn't believe it anyway. "

She laughed bitterly at herself and said, "Now it seems that I am short-sighted and my structure is too small."

Yao Yuan waved his hand, which means don’t say anything if you are flattering, and then said, “I know everyone has doubts today, such as free delivery in the whole region, and they are worried that Yuanda Electric will pass on the transportation costs to the manufacturers.”

He pointed to Zhou Fei who was sitting on the right, and said, "This is Zhou Fei, general manager of Headwind Logistics Company."

Everyone is wondering, who is this unremarkable young man with rough skin like a migrant worker and dressed like a migrant worker that he has seen in the Yuanda Electric Store before?

Sitting on Yao Yuan's left is Lin Wei, and Zhou Fei's ability to sit on Yao Yuan's right undoubtedly means that his position in the system is very important and may be higher than that of Lu Gongming.

Zhou Fei has been silent since he entered the door, until now Yao Yuan introduced him, he stood up and said briefly, "Hi everyone, I am Zhou Fei, and our company is in charge of the distribution business of Yuanda Electric Appliances. Take care."

There is no doubt that it is another company under Yao Yuan.

Headwind Logistics is too low-key, so low-key that no one pays attention to it.

Yao Yuan said, "All the pick-up points belong to Headwind Logistics, to be precise, they are the distribution points of Headwind Logistics. Yuanda Electric will not build delivery points now, and will not build them in the future. All distribution operations are outsourced to Headwind. logistics."

Smiling, he said, "The cost of a product increases by two or three yuan, and Yuanda Electric will bear part of it. Your manufacturer will give you a little profit. Isn't it a big problem?"

The suppliers quickly glanced at each other, and Jiang Baoguo responded the fastest, and said decisively, "Mr. Yao said what we should do, Director Ni instructed, Changhong Factory and Yuanda Electric are strategic partnerships, and we have the same blessings. Same."

Li Mei secretly scolded the old slicker, it was all empty talk, not a single sentence was true, but what he said was like setting the tone, and other people felt embarrassed even if they wanted to raise different opinions.

She hurriedly stepped on Jiang Baoguo's words and said, "The daily sales volume is 8433 units. Even if it is placed in a large overseas electrical appliance store, this achievement is also a remarkable achievement. Mr. Yao, there is no doubt that after the news reports, Yuanda Electric Appliances is in the The national popularity will surely rise to a higher level.”

Smiling, she said, "Our Midea Electric Factory is willing to work together with Yuanda Electric. Mr. Yao, I wonder if we can hold a special promotion for our Midea products? We are willing to give 5.00% of the profit to support the special promotion. "

In the marketing plan of Yuanda Electric, there is an introduction about the brand special session, but not many people read it all, because the so-called marketing plan is too thick, with more than 300 pages.

It's just that Li Mei is good at studying these things, and is keenly aware that brand-specific events will be of great help to increase sales.

The problem is that to apply for holding a special brand promotion event, the manufacturer must reduce the price by more than 5.00%.Undoubtedly, holding special promotions will definitely increase sales significantly, but this is a double-edged sword. Sales have gone up, but manufacturers have almost no profit.

Ms. Dong knew why Li Mei chose this method of "killing one thousand enemies and harming eight hundred", which has something to do with Mei's internal struggle.

Li Mei is eager to make achievements.

At this time, Yao Yuan didn't show any surprise at all. He nodded slightly with a smile and said, "Of course we welcome it with our hands up. Later, you and Mr. Lu can discuss how to make Yuanda Electric's first brand promotion event a good one."

Except for Yao Yuan, everyone else was completely unaware of the power of the brand promotion event.On the surface, it seems that the profit of the manufacturer is almost gone, but through the promotion of the special event, the market share of the product will have a terrifying increase, and it will also promote the return of cash.

In later generations, many manufacturers would rather not make money or give up all the profits to the shopping malls, but also hold special events. What they value is not the immediate profits, but the impact of other aspects brought about by the special events.

Even some powerful, wide-ranging, and long-term special brand promotion activities can make one or several products a hit!

Li Mei didn't think so far, she just wanted to increase the sales as soon as possible, this is the result of being a sales manager.

Of course, Midea does not only produce air conditioners. Li Mei proposed to hold a special promotion, which shows that Midea's product line has been relatively complete and can support a single brand special event.

She never expected that Wai Da would make a decision that would make her proud all her life.

"Thank you Mr. Yao for your support." Li Mei said with a smile.

Yao Yuan changed the subject and said, "However, the minimum price is 5.00%. You must be mentally prepared to accept a lower price."

"Understood, please rest assured Mr. Yao." Li Mei took a deep breath and said firmly.

What Li Mei did made the others flustered, but they couldn't figure out the joints in it for a while, and they all showed doubts.

Yao Yuan didn't care what they thought, they would line up to apply for a special brand event before long, and by then, it would be time for Yuanda Electric's next big move to be implemented.

"Everyone, there is a second thing to do today. I invited Mr. Zhou to meet with you. I have the idea of ​​helping Nifeng Logistics to attract business. Everyone has needs in the field of car transportation. Please contact Mr. Zhou more often. Logistics is very reliable." Yao Yuan said with a smile.

Oh, it turned out that he fell in love with the fat meat of logistics.

Without exception, they all smiled and nodded in agreement, but none of them said a word.Of course Yao Yuan didn't expect them to agree to it on the spot, but just used their mouths to pass the words back to those who could make up their minds.

Jiang Baoguo, Fang Dezhong and others are temporarily unable to help, but Ms. Dong, Li Mei, and Rong Hao can be said to be local snakes in the Pearl River Delta region. It is precisely that the Pearl River Delta region has the strongest demand for express delivery.The person surnamed Wang in later generations started his business by running the short-distance express from Xiaolan to Hong Kong and Macau.

The business of Headwind Logistics is exactly the same as the express delivery of later generations, but it cannot do it openly, and can only do it quietly under the cover of logistics.

Don't forget that there is a post boss who is both an enterprise and a competent department standing there, blowing on you and you will die...