Spring Breeze 1991

For Chinese people, when most people think about "dressing warmly", many people in the city have already begun to pursue "dressing up beautifully".

When we look back at the clothes of young women in big cities in the 90s and [-]s, we will be surprised to find that they were no worse than women today in terms of aesthetics.And there are still many styles of clothes at that time that have survived to this day.

This is classic beauty.

Yao Yuan asked the trend of domestic products to start with women's clothing as a brand, and in terms of trade, use price wars to expand domestic and overseas markets.

He said, "Brand and trade must be separated, and customers must not be given the impression that the clothes of the Guochao brand represent low prices. When you walk on two legs, you must pay attention to the mutual influence."

Qi Nan said, "Last time you mentioned the concept of a business department, I think it has been divided into two major business departments, one in charge of its own clothing brand, and the other in charge of clothing trade."

"You can do this." Yao Yuan nodded slightly, "These two steps are actually carried out at the same time. The second brother, you are in charge of the clothing brand, and the boss is in charge of the clothing trade."

Zhang Yuanchao agreed decisively, "Okay."

Yao Yuan said with a smile, "Unite the majority against the minority. Apart from price wars, have you ever thought of any other way to quickly seize the overseas market?"

"I have an idea." Zhang Yuanchao also came prepared and thought about it carefully. He said, "I plan to talk to several big garment factories in the province, and unite them to unify the outside world. I will talk to Mr. Luo However, he thinks it’s ok, he brings in an order, and I share it with them to make it for them. If there is an export order, it’s not difficult to ask them to lower the price.”

For a person of Zhang Yuanchao's age, if he was in the countryside, he would probably be able to play soy sauce. Although he is only a first-year student, his calmness is beyond the reach of ordinary students.

This is why Yao Yuan entrusted him with the clothing trade. This job is mainly about dealing with people.

Yao Yuan was relieved that Zhang Yuanchao was able to think of uniting with his peers, which showed that Zhang Yuanchao did not only consider issues from his own perspective, but had a big picture view.

Yao Yuan said, "It's a very good way. With export orders in hand, you have the right to speak. Your starting point is correct. Don't limit your vision to the province. Garment factories across the country can unite. Make a garment Export trade association, of course, this requires a certain scale of the company, and people will listen to you if you say it.”

"Third brother, I have thought about this issue. The competent department in the city talked to me, hoping that I could give some export orders to other garment factories in the city. At that time, I came up with this idea. In fact, as long as I have export orders in my hand, They will take the initiative to find them, and there is no need for me to run." Zhang Yuanchao said with emotion, "I finally understand why you have focused on foreign trade from the beginning, and if you can get export orders, everything else is not a problem."

Yao Yuan laughed and said, "Boss, you are a qualified boss."

Zhang Yuanchao blushed when he said that.

Yao Yuan picked up the wine glass and said to Qi Nan, "By the way, Jiang Lin seems to be learning fashion design, let her follow you in research and development, and study while working."

"Jiang Lin?" Qi Nan didn't know her.

Lin Wei rolled his eyes and looked at Yao Yuan, and said, "It's A Yuan's Xiaomi, the college student who came to him from the provincial capital."

"What Xiaomi, you put it so harshly. She is an employee of the head office. I saw that she was not very interested in clerical work, so I suggested that she learn fashion design. I didn't expect this girl to be not only interested, but also quite talented."

"Of course it's no problem. I still have a headache where should I find a designer." Qi Nan said overjoyed.

Yao Yuan smiled and said, "She is still in the learning stage, so she can't be the main force. You still have to find a professional and experienced designer. If it doesn't work, you can learn it by yourself."

Qi Nan smiled bitterly and said, "Please forgive me, I'm not interested in studying, if my family didn't force me to apply to Xigong University, I would never come here."

In his previous life, after working in the system for more than ten years, Qi Nan finally chose to resign and go into business. He started several companies and finally became an overseas investment consulting service company, which specializes in providing overseas investment-related consultation for enterprises. Service, billing according to the day, making money secretly.

Maybe Qi Nan's life trajectory has been changed in this lifetime, maybe he will return to the original trajectory in the end, but it doesn't matter anymore, the important thing is that the brothers can fight together.

Yao Yuan said sternly, "Second brother, the Chinese nation has a history of more than 5000 years. What our ancestors left us is a huge traditional treasure house. For example, the clothing style of the Tang Dynasty is very good. When designing, it incorporates Chinese style. It is very important to bring out our own characteristics, and it is the characteristics that others cannot imitate."

"Not only do we need to find a fashion designer, but we also need to invite historians and linguists to do research together. At the same time, we must consider the condition of easy production. It is too complicated to increase the cost, and most of them are not pleasing. Most of us Chinese believe that The doctrine of the golden mean, with subtle emotions and rich heart. Therefore, traditional artists and musicians should be invited to study together.”

Qi Nan was dumbfounded, and said incredulously, "Designing a dress, you don't need to engage in such a big battle, right?"

Lin Wei couldn't help but said, "Where you design clothes here, you can hold several industry expert meetings."

Yao Yuan glanced at Lin Wei, ignored him, and said to Qi Nan, "This must be done to create a brand that can last for a long time. The first consideration of our independent brand is not to make profits, but to build a brand first. For example, when writing a novel, the key to how the plot develops lies in the setting of the characters. Once the characters are set up, the plot will go smoothly. The characters drive the plot, the character is the brand, and the plot is the profit.”

"So I said at the beginning that clothing trade will be the main profit segment of domestic fashion companies for a long time. The situation of independent clothing brands is similar to that of headwind logistics. It needs continuous investment, and it must not be lost due to small losses. We cannot give up the bigger market in the future for the sake of immediate interests.”

Qi Nan pondered for a moment and said, "That is to say, the brand of Guochao takes the high-end route and targets the consumer group of the social elite."

"That's right, that's not right." Yao Yuan said, "Guochao is a big brand. After it is established, it will be subdivided into three sub-brands: mid-to-high-end, high-end, and even luxury. As for which route to choose as an entry point, we are here to drink You can't figure out wine, you have to do in-depth market research."

Yao Yuan paused and said, "Another issue that needs to be paid attention to is imitation. my country's current intellectual property legal system has not yet been established, and you have no place to defend your rights when others copy you. The only way is to speed up the replacement, so I That’s why you are required to launch a new product every month, so that plagiarists will always follow behind and eat ashes.”

These are the experiences of later generations.

The most obvious example is mobile phones, which have been replaced every six months, and finally every three months. During the melee in the mobile phone market from 2003 to 2015, the rampant counterfeit mobile phones were frightening. .

It was not until after 2016 that the country strengthened the protection of intellectual property rights and introduced relevant laws one after another. The melee finally came to an end. The development of the mobile phone industry gradually stabilized.

This is especially true in the apparel industry.

Yao Yuan must make Qi Nan mentally prepared for the brutal battle.