Spring Breeze 1991

George, who originally had a coping attitude, after watching Lin Wei's demonstration carefully, found that this set of tools can be summed up in one word - clever.

There is no difference in function from ordinary tools, but the design is ingenious. A small box gathers four commonly used tools, and there are some commonly used small parts such as screws and nuts at the bottom.

Take the wrench for loading and unloading tires as an example. The wrench that comes with the car is usually designed as a lightning type, but Yao Yuan designed this thing as a foldable type. When folded, it is only 25 centimeters long and can fit into the box.After unfolding, it becomes a cross wrench each fifty centimeters long.

When Danny came back, his expression froze when he saw this scene. After his subordinates told him that the Grand Caravan had been purchased, he immediately changed into a smiling face and followed George to discuss the tools.

Yao Yuan stepped forward to introduce in a timely manner, "Take the folding cross wrench as an example. We have used mechanical design for the joints and used high-strength steel. After our tests, the joints will fail after being used more than [-] times."

Danny shook his head and said, "Five hundred times is too little, and your data can hardly meet the needs of consumers. In the life of a car, the life of supporting tools must reach at least [-] times."

Yao Yuan smiled, said nothing, and asked George, "What do you think, Mr. George?"

"Danny is right. The standard of this set of products is too low." George was a little interested. "The wrenches in the American market generally have a service life of more than [-] times. Your difference is too great."

Yao Yuan said with a smile, "You can get the four most commonly used tools for thirty dollars, and it is not realistic to expect super high quality."

"Thirty dollars?" George asked automatically.

"Yes, only thirty dollars." Yao Yuan said.

George shook his head slightly and said, "It's too expensive."

Yao Yuan said, "Thirty dollars is the suggested retail price."

At this moment, both George and Danny's expressions changed. If it was the suggested retail price, it would be really cheap.It's a six-piece set, there's nothing like it on the market, and all six tools, purchased separately, cost about a hundred dollars.

attractive.

Yao Yuan threw another blockbuster, "Now I will answer the first question for you, is our product can only be used [-] times? No, the number of [-] times is the result of our extensive market research. After analyzing massive amounts of data, the most appropriate number of uses can be obtained. We can also achieve the standard of using [-] times, but we didn’t do it.”

"Mr. Yao seems to have other reasons?" Danny asked.

George felt that Yao Yuan's speech was very different from that of other Chinese people, and the novelty of ideas revealed in his words was interesting to those who thought they were at the forefront of business trends.

Yao Yuan smiled and said, "After research and analysis, we found that in the life of a car, the number of times a single tool is used is mostly within a thousand times. It is meaningless to increase the index of the number of times of use to more than a thousand times, of course , this is only for personal use of tools, not for institutions such as repair shops."

"Then why is the service life not [-] times but [-] times?" Danny asked with a frown.

George seemed to have thought of something, and he frowned and thought hard.

Yao Yuan said with a smile, "Consumers pay [-] dollars. In my opinion, a set of tools that can be used [-] times is already worth the money. Another reason is that the wear and tear of the tools is within a reasonable range. And within the time we hope to see, wouldn't this be a good thing for manufacturers and sellers, Mr. George, what do you think?"

A flash of inspiration hit George's head, his eyes lit up, and he kept nodding, "That's right, that's right, Mr. Yao is right. In fact, countless examples show that products that blindly pursue high-tech indicators are missing. It’s easy to sell, Mr. Yao is right, the key lies in suitability.”

Yao Yuan looked back at Walker, and said, "Kroger was impressed by the two characteristics of these two sets of products. First, it is cheap enough. The six-piece set is only [-] dollars, and the [-]-piece set is only [-] dollars. Second, these two sets of products are multifunctional maintenance toolboxes specially made for families. They can be carried with the car and used wherever they go. It's worse, Mr Denny, sorry."

"It's okay." Danny shook his head to indicate that it's okay, he works in a car factory, Yao Yuan's words meant to offend, but he knew what Yao Yuan said was the truth.

Many cars have lived their entire lives, and the few simple tools that come with them have never been used.

There is no reason not to negotiate the purchase. First, the product is indeed attractive and meets market demand. Second, Kroger has already purchased it, so there is no reason for Wal-Mart not to purchase it.

What Kroger has on the shelves, Wal-Mart must have it, and what Kroger doesn’t have, Wal-Mart must also have it. This is worthy of the status of the industry leader.

He Xueli had already brought over the contract, and seeing Lin Wei after the demonstration listening to Yao Yuan and the others in a daze, she stood beside him and translated in a low voice.

After Lin Wei finished listening, he frowned and said, "I haven't done any American market research, and I don't have any mechanical design. It's all said by A Yuan. This bastard just knows how to brag. What, Secretary He, A Yuan said Thirty dollars for a set?"

"Yes, the boss said that the recommended retail price of the six-piece set is [-] dollars, and the [-]-piece set is [-] dollars." He Xueli said in surprise, is it really like what Lin Wei said, was Yao Yuan blowing it up?

Lin Wei counted with his fingers, and then he was shocked, "Thirty dollars is 180 yuan!"

"More than that, you are calculating the official exchange rate. In fact, 240 US dollars can generally be exchanged for [-] Huaxia coins." He Xueli said.

Lin Wei murmured, "How much did Ah Yuan sell them?"

"Not yet." He Xueli said.

As soon as the words fell, George asked Yao Yuan the price.

Yao Yuan never mentioned the delivery price but kept emphasizing the suggested retail price. The purpose was to deepen the pricing level of this product in George's mind. Naturally, George would definitely ask for the delivery price.

At this point, there is only one step away from signing the purchase contract.

Yao Yuan said sincerely, "Mr. George, maybe this is just a set of simple tools, but it is unique in terms of design concept and practical value. As you can see, this box is made of logs by hand."

He pointed to the toolbox and said, "Our BMW Machinery Research Institute has done a lot of research and experiments, and our marketing department has done a lot of market research and analysis. You know, it is very difficult for us to do research and analysis of the US market. A lot of manpower and material resources.”

He Xueli translated for Lin Wei.

Lin Wei rolled his eyes and grinned, and said in a low voice, "You're bragging again. In fact, A Yuan and I made it out of a file from the machine shop of a sugar factory. The box was made by a carpenter in the village, and even the raw materials were picked. The factory uses the leftover scrap iron..."

"..." He Xueli rolled her eyes.

Looking at the eloquent Yao Yuan again, He Xueli suddenly felt like she had met a big liar. The key point was that she couldn't help but believe what the big liar said!

Yao Yuan stretched out a slap, spread his fingers, flipped twice, and said, "The shipping price for a six-piece set is only $22! The twelve-piece set is only $45!"

This pricing is carefully considered. The twelve-piece set is relatively large, which is rarely used in general family cars, and the main product is a six-piece set.The shipping prices between the two correspond, but the suggested retail prices vary widely.

The former relies on volume, while the latter has higher profits for a single set of products.

When Lin Wei heard this, his tongue almost stuck out.

"A Yuan is too much, the cost is not even 20 yuan, he dares to sell it for 22 dollars!"

"Boss Lin." He Xueli reminded in a low voice, shaking her head slightly, signaling Lin Wei to keep it secret.

Lin Wei was startled, and took a deep breath to adjust his emotions.

He was surprised to see that George didn't look surprised, and he was even more puzzled. Are all Americans pigs and can't see the cost of this toolbox?

George pondered for a while, glanced over Walker's face in the distance, and asked, "Mr. Yao, how much did Kroger purchase? What's their purchase price?"

Yao Yuan smiled and shook his head, "Sorry, Mr. George."

George wasn't dissatisfied, he didn't expect Yao Yuan to answer, this was a trade secret between the two parties.

"However, I can guarantee that the price given to Walmart must be the most favorable, because if the purchase volume reaches 11 sets, an additional [-] sets will be given away, which is a discount of [-] US dollars." Yao Yuan said with a smile.

George frowned, lost in thought.

For Wal-Mart, the situation is very simple. Under the same selling price, the purchase price is lower than that of Kroger. In this way, Wal-Mart is the winner, and he, the purchasing manager, is the winner.

Yao Yuan added, "We have investigated the US market, and according to our findings, there is currently no similar product in the US market, and we are the only one. Secondly, the number of cars in the US has reached one to one, that is to say, theoretically This is a huge market of more than [-] million sets."

"Based on the number of Wal-Mart stores in every state and county in the United States, I think it is quite easy to sell [-] sets a year. Of course, the situation of Kroger is roughly the same. In this way, I think what Mr. George has to consider is actually The distribution volume, which requires a huge amount to quickly fill the blank market..."

George and Danny looked at each other, and they stepped aside.

George whispered, "Danny, what do you think of this kit from a car consumer's point of view?"

"Personally, I'd pay thirty bucks for that well-crafted box, and from an automaker's standpoint, I'd love to see GM's on-board repair kits for most of the models on the market. You know, If we can fill this gap, we can save the cost of on-board tools.”

Danny whispered, "You should have discovered that the tool designed by Mr. Yao is aimed at the American market. I personally think it is a very good new product."

Without hesitation, George turned around and walked in front of Yao Yuan, asking, "Mr. Yao, if the purchase volume increases, can the price be lowered?"

Yao Yuan looked in the direction of Walker in embarrassment, and pursed his lips slightly, as if he was engaged in a fierce ideological struggle.This scene fell in everyone's eyes, and they couldn't help but raise their hearts.Even Lin Wei held his breath and concentrated, startled by Yao Yuan's expression.

"Mr. George, you know, I am very embarrassed. To be honest, we had a very pleasant chat, and I believe there will be more opportunities to cooperate in the future..."