Rebirth: Back to 1993 as the richest man

September NO.20.

It's been three days since Oktoberfest.

However, the popularity of Xingyao Beer is still high.

There are no longer a small number of consumers who make second purchases, or even repeated purchases.

You get what you pay for, and the common people are not fools. Consumers are not fools. For the same price, they are naturally more willing to choose Xingyao Beer with a better taste.

Even if it is all industrial water beer, the production cost of Xingyao Beer from Xingyao Brewery is even higher than that of Tsingtao Brewery.

This is what Chu Tianyao referred to as the core competitiveness of the product. In layman's terms, it is to build a good reputation.

And with the fire of Xingyao Beer, many people suddenly remembered the bold words that Chu Tianyao had put down in the Lucheng Commercial Daily.

Make Lucheng people's own beer.

Rongcheng has Luye Beer, and Mianyang has Asia Pacific Beer, not to mention the big provincial manufacturers like Blue Sword and Shancheng.

Lucheng is known as the wine city of China, and there are thousands of liquor companies, but there is not a single well-known beer company in the beer industry.

After Xingyao Beer took advantage of the Dongfeng of the Oktoberfest, many people in Lucheng also had a little more preference for this local beer.

Star Yao No. [-] Factory, Chu Tianyao's office.

Since receiving the news from Chu Tianyao three days ago, Zhou Yi has arranged the work in Zishui City and rushed back without stopping.

"Brother Yao, we can be regarded as gaining a firm foothold in Lucheng."

In the office, Zhou Yi and Huang Sanshui also looked excited.

The two of them never imagined that in just over half a month, Xingyao Brewery actually crushed a lot of beer brands and became the leader in the Lucheng beer market.

With a market share close to 60.00%, it is almost far ahead.

Behind the desk, Chu Tianyao looked at the two and asked, "How is the situation over there?"

Hearing this, Zhou Yi couldn't hold back his joy and said: "Brother Yao's method really works. Since the establishment of the marketing team, we have been making good progress in Zishui City. At present, we have opened up a lot of retail and catering services in various places in Zishui City. Channel, the market share is not less than 20.00%.”

Hearing Zhou Yi's words, even Chu Tianyao couldn't help but nodded.

It was not easy to achieve this result in half a month, even with Chu Tianyao's marketing plan.

Although the population of Zishui City is not as large as that of Lucheng, Zishui City's geographical location is more advantageous, and the surrounding counties and towns are close to each other, which makes it easier to open up the sinking market.

Although his grades were gratifying, Zhou Yi also had a look of worry on his face.

"Brother Yao, although our progress is fast, we have paid a lot of money. I calculated that our profit margin in Zishui is probably only [-]%."

As soon as Zhou Yi said this, Lu Qiuyu, who was sitting beside him in the assistant's seat, was also surprised.

Although she had guessed that Chu Tianyao's marketing plan would greatly reduce the profit margin, she did not expect that it would reach this level.

"It's a good thing we have five years of tax relief, otherwise we would really lose money and make money."

Zhou Yi's words did not surprise Chu Tianyao too much.

In order to quickly open up the sinking market, Chu Tianyao gave up 20.00% of the profit margin to the marketing team as a reward.

As the saying goes, there must be a brave man under the reward.

In just half a month, it was not without reason that Xingyao Winery was able to gain a firm foothold in Zishui City.

And Chu Tianyao paid a huge price for it.

Not only sales rewards, but also various costs such as workers' wages and transportation. Although Zhou Yi's sales team only received the minimum guaranteed salary, it also cost a lot of money if there were too many people.

During the field, Chu Tianyao looked at Huang Sanshui.

Huang Sanshui's hesitant to speak expression seemed to be a little too afraid to look into Chu Tianyao's eyes.

Compared with Zhou Yi, his achievements in Long County are a bit weak.

Chu Tianyao naturally knew it in his heart, but he didn't care about it.

"I asked you to come back this time. In fact, there is another task for you to do."

Hearing Chu Tianyao's words, Zhou Yi and Huang Sanshui also looked curious.

"You should all know Lucheng's support policy for private enterprises before?" Chu Tianyao glanced at the two of them,

Huang Sanshui and Zhou Yi looked at each other and nodded.

Chu Tianyao's Xingyao Distillery received a five-year tax exemption precisely because of the Lucheng government's support policy for private enterprises.

Lu Qiuyu is naturally more aware of this point.

At the same time, she was even more puzzled, why did Chu Tianyao mention this all of a sudden.

"It's not just Lucheng, I got news that Rongcheng, Zishui and other places also have corresponding preferential policies." Chu Tianyao said again.

"But what does that have to do with us?"

Zhou Yi asked first.

Chu Tianyao just smiled: "I want you to buy small breweries in various places, and then seek tax and loan concessions from local governments."

"Acquiring a brewery?"

When Chu Tianyao said this, not only Zhou Yi and Huang Sanshui, but even Lu Qiuyu couldn't help being surprised.

"Yes, I need to expand the production of Xingyao Winery in a short time."

Chu Tianyao nodded.

To enter the provincial market, it is not enough to rely on Xingyao Distillery's annual output of [-] tons.

"But where did you get the money? You know, even a small brewery with an annual output of only [-] tons would cost at least a million dollars to acquire, and the operation of the factory also costs money."

Lu Qiuyu expressed his doubts.

She knew the current situation of Xingyao Brewery. Chu Tianyao mortgaged the industrial land and still owed the bank more than 300 million. Although this time the Oktoberfest made Xingyao Beer popular, the overall profit was not high.

Now the Xingyao Winery's account, I am afraid that there is no more than 500 million at most.

And this money has to support the operation of Xingyao Winery, it is not enough to realize Chu Tianyao's acquisition plan.

"Priority is given to the acquisition of small breweries that are about to close down at a low price. Even if there are indebted factories, we can also adopt the method of debt acquisition. In short...acquisition at all costs."

Chu Tianyao said with a serious face, he also knew what they were worried about.

"Don't worry about funding issues. After the factory is acquired, contact the local government as soon as possible to get a preferential loan. Even if you can't get an interest-free loan, you must get a low-interest loan."

"Crazy, you are simply crazy."

Before Chu Tianyao finished speaking, Lu Qiuyu suddenly slapped the table and stood up, staring straight at Chu Tianyao.

"Do you know what the consequences of doing this are? Once the capital chain is broken, the entire Xingyao Winery will declare bankruptcy, and maybe even you will suffer."

In the office, Zhou Yi and Huang Sanshui were a little confused at first, but when they heard Lu Qiuyu's words, they all showed serious expressions.

Lu Qiuyu did not make it clear that what Chu Tianyao did was not something that no one had thought of, and almost all those people were suspected of embezzling interest-free loans before and went to jail.

Such examples were no longer rare as early as the 80s.

That's why she opposed Chu Tianyao's actions so much.

Doing so is undoubtedly setting fire to himself.

"There is not much time left for us. If we want to quickly occupy the market, this is the only way right now."

How could Chu Tianyao not understand Lu Qiuyu's words, but he knew that Xingyao Winery would not have a future if he didn't gamble.

"But..." Lu Qiuyu was still a little worried.

"Nothing but."

Chu Tianyao interrupted Lu Qiuyu, then looked at him, grinned and said:

"Be brave and be a father, listen to me!"