Rebirth: Back to 1993 as the richest man

Early the next morning.

Zhou Yi started the signing ceremony early in the morning, and the salute was fired in front of the office.

Chen Feipeng had already negotiated the details of the contract, and the whole process of signing the contract went smoothly, but the three bosses of the brewery did not expect that the boss of Xingyao Brewery was just a young man in his early twenties.

The 100 million advance payment has been transferred to the accounts of the three through Lu Qiuyu's operation. As for the transfer procedures, Chu Tianyao handed it over to Zhou Yi.

"Good job!"

After the signing ceremony, Chu Tianyao patted Chen Feipeng on the shoulder and praised.

This time, Chen Feipeng owed a lot to the smooth negotiation of the acquisition of the three breweries.

More importantly, the installment clause that Chen Feipeng won made the Xingyao Winery's finances not so tight.

"Don't rush to praise me, let's talk about what we should do next?"

In the office, after knowing Chu Tianyao's thoughts, Chen Feipeng was both excited and stressed.

Even with the current annual production capacity of [-] tons of Xingyao Brewery, it can barely rank among the second-rate beer companies in Sichuan Province at most, and there are two big mountains, Blue Sword and Shancheng, on top of it.

In the past, Xingyao Distillery was just doing small things in Lucheng. If it really planned to compete for the market in Sichuan Province, it would definitely arouse the vigilance of these two companies.

Next, will enter the real market killing link.

"Lanjian and Shancheng can't reach here for the time being. At least we have firmly occupied the market in Zishui City. The rest only needs to set up an efficient marketing team and build a sales network covering the surrounding cities and counties. We The market needs to be further expanded.”

Chu Tianyao's voice sounded in the office.

Chen Feipeng nodded, what Chu Tianyao said was exactly what he thought in his heart.

In terms of marketing, even ten of them are not as good as Chu Tianyao. He has nothing to say in this regard, and Zhou Yi and others are also there to help.

During this period of time, Zhou Yi's performance in Zishui City was also recognized by Chen Feipeng.

At least, this guy is indeed a sales talent.

"Tell me... What is the hard work waiting for me?"

Seeing Chu Tianyao smiling at him, Chen Feipeng spread his hands and asked.

After this period of contact, he can be regarded as recognizing the true face of this guy. If anyone really regards Chu Tianyao as a fledgling business rookie, then his end will be miserable.

"Follow Zhou Yi to Dongning City."

"To Dongning?"

Hearing Chu Tianyao's words, Chen Feipeng was also startled.

Immediately, Chu Tianyao took out a document from his handbag.

"This is a survey report on the local beer market in Dongning City. Last month, Blue Sword and Shancheng established an office in Dongning City. Since we want to compete, we can't be slow."

Chen Feipeng hesitated for a moment when he heard the sound, and said worriedly:

"As far as I know, Dongning Brewery's scale is not small. Even Shancheng and Lanjian don't have much advantage in Dongning's local market. Let's rush in, can we do it?"

He has worked in the beer industry for several years, so he naturally knows a little about the major beer factories in the province.

This Dongning Brewery is one of the few second-tier breweries in the province that can compete with Shancheng and Blue Sword, and it is also a state-owned unit.

It has been seven or eight years since the factory was established. At that time, it was said that it cost tens of millions to build. Two production lines were imported from abroad. The Jingning Beer produced was well-known in Dongning. Even Blue Sword and Shancheng couldn't win over Dongning's beer market in [-].

This is also the reason why Chen Feipeng is worried.

"This time, Lanjian and Shancheng are coming aggressively. It is estimated that Dongning Brewery will not be able to protect itself this time. I want you to enter the Dongning market. One is to block the footsteps of Lanjian and Shancheng, and the other is to take this opportunity to open up the Dongning Brewery. The city's beer market."

Chu Tianyao paused, and continued to explain under Chen Feipeng's puzzled eyes: "These two are best at fighting price wars, and if a price war starts, Dongning Brewery must not be an opponent, even if it is undefeated, it will definitely suffer heavy losses .”

Chen Feipeng blurted out: "Do you want to sit on the mountain and watch the tigers fight, let them fight the snipe and the clam, and then we will make a move halfway?"

Chu Tianyao nodded: "I have already written the specific plan in the document, even if the profit margin is reduced to zero, I must win it."

Hearing Chu Tianyao's words, Chen Feipeng's face also became serious.

He looked down at the documents in his hand, and the expression on his face became more exciting.

"Dealer rebate policy?"

Chen Feipeng said in surprise.

Chu Tianyao not only wants to give the marketing team a certain percentage of profit rebates, but also provides a rebate policy for local distributors in Dongning.

That is to say, every time a certain amount of beer is sold, it will be fed back to the dealer in the form of points. By using these points, you can get rewards including but not limited to cash, goods and objects.

For example, every ten cases of beer sold accumulates one point, and if one thousand cases of beer is sold, the reward is 1000 yuan in cash.

Not only that, Chu Tianyao also set up the credit rating of dealers, which are divided into several grades according to the purchase quantity and payment speed of major dealers. and other benefits.

"Absolutely. If so, it shouldn't be difficult for us to catch the local beer distributors in Dongning."

Who is Chen Feipeng, at least he has many years of experience in the beer sales industry, so he can naturally see the beauty of Chu Tianyao's methods at a glance.

Instead of lowering the price to fight a price war, and ending up with a self-defeating [-] and hurting the enemy [-], it is better to choose to give up the profits to the marketing team and dealers, which will be more popular.

"But isn't it the same to entrust Zhou Yi to do these things? Why do you have to do it?"

When he came back to his senses, Chen Feipeng looked at Chu Tianyao in doubt.

Now that there is such a detailed marketing plan, and with Zhou Yi's performance in Zishui City, he should be fully competent. Chen Feipeng doesn't understand why Chu Tianyao wants him to go to Dongning City.

To put it bluntly, Zhou Yi has always been leading the sales team, so it's a big taboo to change generals, and Chen Feipeng doesn't want to get involved.

Chu Tianyao also understood Chen Feipeng's worries, and immediately explained:

"As the saying goes, gods fight and mortals suffer. There are still several small breweries in Dongning City. Once the three start a price war, it will be a devastating blow to these small breweries. At that time, I need you to take action. These closed breweries I want as much as the brewery has."

Chu Tianyao spoke clearly every word.

However, upon hearing these words, before Chen Feipeng could say anything, Lu Qiuyu, who was silent at the side, couldn't help but said: "My boss Chu, Dongning City's marketing plan has almost no profit at all, where do we get the funds from?" Going to buy again?"

The three factories in Zishui City cost 400 million from Chu Tianyao, and an additional 80 is expected to be invested in the initial operating funds. Once the construction of the Lucheng Industrial Park starts, a large amount of money will be needed to build factories and build production lines.

Lu Qiuyu couldn't figure it out, how could Chu Tianyao have the guts to be so extravagant.

"loan!"

Before Lu Qiuyu finished speaking, Chu Tianyao tapped his fingers on the table, and said in a deep voice: "Once the three factories in Zishui City have been transferred, they will first go to the bank to apply for a loan. In addition, the purchase funds are not transferred out at one time. We keep them in hand. Some even have more than enough money.”

This time, Chen Feipeng negotiated a condition with the bosses of the three breweries. Although the purchase price was 400 million, the contract stipulated that it should be settled within half a year, so there was still 300 million left for Chu Tianyao to turn around.

Naturally, others would not agree to such a condition, and the fact that they were able to negotiate a deal just showed Chen Feipeng's ability.

In the office, after hearing Chu Tianyao's words, the two were speechless for a while.

Although they knew that such an approach was very risky, they also understood that it was difficult to change what Chu Tianyao had decided.