Rebirth: Back to 1993 as the richest man

Wenxing Hotel.

In the hotel room, Chu Tianyao sent a message to Chen Feipeng's pager by phone.

When he was in the office before, he found that this guy hesitated to speak a few times, as if he was hiding something in his heart, probably because Zhou Yi and Lu Qiuyu were present, so he couldn't talk to him.

So as soon as he arrived at the hotel, Chu Tianyao contacted Chen Feipeng.

Half an hour later, Chen Feipeng knocked on the door of Chu Tianyao's room.

in the room.

Chu Tianyao was sitting at the table smoking a cigarette.

"Come in and sit down!"

The layout of the hotel room was not bad, there was a desk, Chen Feipeng glanced at it, and sat down in front of Chu Tianyao.

"Come on, you asked me to come to Zishui City as soon as possible. I think it's not just for the acquisition."

Chu Tianyao took out a cigarette from the cigarette case and handed it to Chen Feipeng.

Seeing this, Chen Feipeng was taken aback, but he still reached out to take it.

He did not expect that Chu Tianyao even guessed this.

chap!

There was a burst of sparks from the lighter, Chen Feipeng lit the cigarette, and then he looked up at Chu Tianyao, with a rare seriousness on his face.

"Is it true what you told me before?"

Chen Feipeng took a puff of smoke and asked in a deep tone.

Hearing this, Chu Tianyao was a little surprised, he naturally knew what Chen Feipeng was referring to.

Make Xingyao Brewery bigger and stronger, and even replace the Southwest King of Blue Sword Beer.

The blueprint drawn by Chu Tianyao was also the reason why Chen Feipeng chose to join Xingyao Winery.

"You think I'm lying to you?"

Looking at Chen Feipeng's face, Chu Tianyao stubbed out the cigarette butt in the ashtray, and stood up straight.

"Maybe this goal seems unattainable to you, but what I want to tell you is that replacing Blue Sword is only part of my plan. The future of Xingyao Winery is not in Sichuan Province, nor in the Southwest."

"Are you targeting the national market? It's not an easy task."

Hearing this at first, Chen Feipeng also frowned.

Even Tsingtao Brewery, the leading domestic beer company, dare not say that it can cover the national market.

With a smile on his face, Chu Tianyao walked up to Chen Feipeng, reached out and patted the latter's shoulder, and said softly:

"Take a long-term view. Wouldn't it be a pity to only focus on the domestic market for such a good opportunity?"

Chu Tianyao's voice was not loud, but it was just this sentence that instantly shook Chen Feipeng who was sitting where he was.

"How far can we go?"

Chen Feipeng couldn't help but asked excitedly. At present, there are no more than three companies in China that can expand their beer business abroad.

And even Tsingtao Brewery did not make any waves in foreign markets.

"Half a year ago, who would have believed that Xingyao Distillery could grow from a small Yongning County?"

Chu Tianyao said with a smile.

When Chen Feipeng heard the words, he suddenly fell silent.

Indeed, in less than a year, Chu Tianyao, who was empty-handed, turned Xingyao Brewery into a leading enterprise in the beer industry in Lucheng.

This ability alone is beyond the reach of many people.

If these words were spoken by another person, Chen Feipeng would not believe even half a word, but when it came from Chu Tianyao's mouth, it seemed to be full of magic power, which made people believe a little bit.

"Well, I didn't expect that I still underestimated your ambition."

Finally, Chen Feipeng, who was silent for a moment, took out a document from his briefcase.

"This is?"

Chu Tianyao took the document, and just glanced at it, his expression sank.

"Blue Sword Beer has been making constant moves recently and has started a local acquisition plan. This month, it has successively acquired two breweries in the province. If the entire acquisition plan is completed, it is expected that the annual production capacity will even exceed 30 tons next year."

Chen Feipeng said from the side.

According to the information, the acquisition plan of Blue Sword Beer was recorded, among which four local breweries in Sichuan Province were on the list.

Different from Chu Tianyao's acquisition target, most of the breweries acquired by Blue Sword have certain local market channels, and there is no need to worry about sales after taking over.

"Once Blue Sword is allowed to increase production capacity on a large scale, we can imagine the pressure." Chen Feipeng said in a deep tone.

Chu Tianyao looked up at the person in front of him: "What do you think?"

Chen Feipeng hesitated for a moment, and finally pointed to several breweries on the information and said: "Shoot first and destroy Blue Sword's acquisition plan."

After finishing speaking, Chen Feipeng sighed as if he had no confidence: "It's a pity that these breweries have a certain market share in the local area, and the purchase price may not be cheap."

The implication of Chen Feipeng's words is naturally that Xingyao Distillery has insufficient funds.

"Tell me your thoughts first." Chu Tianyao asked.

After thinking for a moment, Chen Feipeng picked up a pen and circled the names of the two breweries on the information.

"The annual output of Qiongshi Brewery is 30.00 tons. The sales volume of its Star Beer in Qiongshi and surrounding cities and counties is not bad. In addition, the annual output of Ya'an Brewery is close to [-] tons. Its flagship Black Eagle Beer has a local market share It can account for more than [-]%.”

"If we can win these two breweries, with the advantage of their local brands and existing channels, we can successfully open up the markets around Chengdu, but..."

Having said that, Chen Feipeng hesitated for a moment, looked at Chu Tianyao and said:

"It's just that the valuations of these two breweries are not low. If they want to talk about acquisitions, at least tens of millions of funds must be prepared."

Unlike the three small breweries that are about to go bankrupt, these two breweries are representatives of local brands in the local area, and the purchase price will naturally not be low.

Chu Tianyao naturally understood what Chen Feipeng was thinking.

Destroying Blue Sword's acquisition plan can certainly play a role in attacking opponents, but right now Xingyao Winery does not have this strength at all.

"If we can win these two breweries and rely on their original channels, it will be easy for us to get through the surrounding markets."

Although he knew it was unrealistic, Chen Feipeng couldn't help persuading him.

"The plan is good, but why do you think we can negotiate the acquisition contract of these two factories?"

After Chen Feipeng's words, Chu Tianyao, who was sitting in his seat, shook his head.

"Since these two companies have been included in the acquisition targets by Blue Sword, they will definitely send someone to contact them as soon as possible. Even if we talk about it first, how would you choose if you were the business owner?"

Chu Tianyao's words stopped Chen Feipeng from asking.

"Of course it's a price increase... If we want to win these two breweries from Blue Sword, we will have to pay a higher price. This price is unbearable for us."

In the room, Chu Tianyao's light words instantly made Chen Feipeng break out in a cold sweat.

That's right, if he followed his plan, Xingyao Distillery would win miserably even if it won, not to mention that it would bear huge debts, and the factory's subsequent operating funds would also have problems.

Chen Feipeng seemed a little disappointed, apparently his confident plan was a deadly move in Chu Tianyao's eyes.

"However, of course we can't just leave it at that."

Chu Tianyao smiled slightly.

Chen Feipeng raised his head, with a hint of doubt in his eyes.

"Send two teams to negotiate. If the price is higher, it doesn't matter whether the negotiation is successful or not. The important thing is not to let Blue Sword's acquisition plan go so smoothly."

Hearing Chu Tianyao's words, Chen Feipeng's eyes also burst into a gleam of brilliance.

"In addition, our acquisition targets are still those small breweries that are about to go bankrupt." Chu Tianyao glanced at Chen Feipeng, and continued: "The bigger the actions of Lanjian and Shancheng, the more difficult life will be for these small breweries. "

From the perspective of major breweries such as Blue Sword and Shancheng, it is natural to look down on these unknown small breweries, so the purchase price of these breweries that have no one to take over is often not too high.

As for how to open up the market, this is not a difficult problem for Chu Tianyao.