Rebirth: Back to 1993 as the richest man

January NO.18!

The fifteenth floor of Rongcheng Building.

Several days passed, Chu Tianyao still didn't move at all, which made Baile Mall feel a little anxious.

In the past few days, Lu Yao came here almost every day under the pretext of discussing cooperation plans, but actually spent most of the time in Chu Tianyao's office.

"Have you understood the situation in the Rongda shopping mall?"

Behind the desk, Chu Tianyao asked Du Guoying.

"All the information is here. It turns out that the recent activities held by Rongda Mall were all guided by a guy named He Yang. I said that with the brain of that guy Chen Donglin, he shouldn't be so clever."

Du Guoying put a document on Chu Tianyao's desk.

"He Yang?"

When Chu Tianyao heard this name, he couldn't help being a little surprised.

Although he has never met this so-called master planner in the 90s, he has heard of him for a long time in his previous life.

It is said that because of one of his ideas, Jinhua Ham, which was on the verge of bankruptcy, was brought back to life, and just one idea allowed him to earn a sky-high consulting fee of 40 yuan from Jinhua Ham.

This deed alone made He Yang, the king of ideas, completely famous in the Chinese business circle. Since then, He Yang has almost become the savior in the eyes of major companies, and he has been extremely popular for a while.

However, one cannot always be at the top. The originator of the domestic planning industry will inevitably be imprisoned a few years later. When he reappeared nine years later, no one remembered this idea. The name of the king.

"interesting……"

Being able to fight against someone like He Yang made Chu Tianyao a little interested after a long absence.

After glancing at the information of Rongda Mall, Chu Tianyao also found some clues.

Rongda Mall suddenly introduced a lot of new measures more than a month ago, not only to cut prices for marketing, but also to dismiss many old employees and replace them with many young and beautiful welcome ladies and various sales activities.

It can be seen that these ideas should all come from He Yang's handwriting, but when Chu Tianyao saw it, he felt vaguely familiar.

Isn't this copying Asia's management and marketing model?

If Baile and Rongda shopping malls are the leading enterprises in the department store industry in Rongcheng, then in front of Asia, they really pale in comparison.

"Is everything I asked you to prepare ready?"

Chu Tianyao raised his head and asked Du Guoying.

"The advertising flyer needs to be printed in color, so it was two days late, but it should all be in place tomorrow, and the booth at the mall is almost set up. By the way, the host you asked me to hire has already been negotiated. "Speaking of this, Du Guoying looked up at Chu Tianyao again and asked, "Mr. Chu, with these alone, can we win against Rongda Shopping Mall?"

Obviously, this is the first time for Du Guoying to do such a large-scale marketing plan, and Du Guoying is also a little uncertain.

Chu Tianyao sat on the sofa and said: "Not necessarily, I have never met He Yang. If Rongda is really planning behind Rongda, then this battle must be a hard one."

Hearing Chu Tianyao's words, Du Guoying's expression became solemn in an instant.

He wasn't worried about the safety of the Baile Mall, but this time they expanded the Rongcheng market, they almost bet on the Baile Mall, using the Baile Mall as a prying point to completely open up the retail channels of Panda Bamboo Beer in Rongcheng.

You must know that Rongcheng is the capital city of Sichuan Province, and occupying the Rongcheng market has extraordinary strategic significance for Xingyao Winery.

Moreover, Rongcheng now has a population of nearly ten million, and the urbanization rate is close to 50.00%. As long as it can win this battle, Xingyao Winery can completely gain a foothold in Sichuan Province.

This is also the reason why Chu Tianyao came to Rongcheng to set up an office in person.

After the battle between Lanjian and Shancheng, they are now recuperating. Tsingtao Brewery entered Sichuan. Although they bought Dongning Brewery with a large sum of money, it still takes time to readjust their strategy.

This winter is a dormant winter for major beer companies, but for Chu Tianyao, it is a once-in-a-lifetime opportunity to rise.

……

Two days later.

In the commercial street of Chunxi Road, the busiest place in Rongcheng, there was a sound of beating gongs and drums.

A gong and drum team of dozens of people followed behind several small cars with colorful flags fluttering, which immediately attracted many people to stop and watch.

In the gong and drum team, temporary workers in gowns handed out the advertising leaflets with smiles on their faces.

With the people of Sichuan Province who like to watch the excitement, more and more people are attracted to the venue.

Compared with the simple advertising leaflets with only slogans in the past, the colorful advertising leaflets that Chu Tianyao worked out this time can be said to be refreshing.

On the advertising sheet, there are densely packed patterns of products, and the original price and discounted price are marked in big red letters. Just by looking at it, you can see the strength of the discount at a glance.

Of course, Chu Tianyao carefully selects the products on the advertisement list. The daily necessities commonly used by ordinary people. In order to establish a low-priced image, Chu Tianyao almost sells these low-priced products at less than [-]% off the original price. For sale, even many products will buy one get one free.

It has to be said that Chu Tianyao's trick was extremely effective, and in just half a day, the customers who were attracted by this advertisement leaflet blocked the gates of the entire Baile shopping mall.

But when people rushed to Baile Mall, they found that the surprise was far more than that.

In the hall on the first floor of the shopping mall, Du Guoying had already set up the booth. Hundreds of boxes of panda bamboo beer were piled up on the ground like a hill, and two performers in panda doll costumes were trying their best to attract customers.

But at the booth, when a host wearing a white coat and mustache appeared on the stage, everyone in the room was excited.

"Oh, it's Teacher Li Baiqing!"

No one expected that for this promotion, Chu Tianyao actually invited the famous master of storytelling in Sichuan Province, Mr. Li Baiqing.

In the 90s, if you want to say which actor is the most popular in Sichuan Province, this storytelling master who is jokingly called Li Beibei must be one of them.

It is said that people in Sichuan Province may not be playing songs in their Walkmans, but there must be Li Beibei's Sanda Pingshu.

"Wine, wine, good friend, there is nothing better than having a glass in hand...Today, I, Li Beibei, will show you the benefits of this Panda Bamboo Beer."

With a wave of the folding fan in his hand, as soon as Li Baiqing's classic opening remark came out, there was a burst of thunderous applause in the audience.

Those men who were originally just dragged by their wives to go shopping rarely stopped in place patiently.

The women all went to the supermarket to make big purchases, while the men stayed where they were happily.

Perhaps, this may be the time when they are most willing to go shopping in their life.