Rebirth: Back to 1993 as the richest man

Marketing is a science, but it also requires talent.

On this point, Chu Tianyao has always deeply agreed with it.

In just one day, the traffic of Baile Shopping Mall has almost skyrocketed by more than several times compared to the past. Even the security guards at the gate didn't have time to eat lunch, and they just kept on maintaining order on the scene.

The popularity of the venue was somewhat beyond the prediction of the deputy general manager Lu Yuan, but fortunately, with Chu Tianyao's advance call, they temporarily increased their manpower so that the scene would not get out of control.

However, almost all the daily necessities with strong discounts have been snapped up. However, due to the preparations made before, the Baile Mall has already placed orders in advance.

Of course, the good sales are not only in the daily necessities section, but also in the home appliance and furniture sections. Although the discounts are not high, it cannot stand the crowds.

Until nine o'clock in the evening, as the doors of the mall closed, almost all the salespersons breathed a sigh of relief and collapsed on the ground exhausted.

Office of the Chairman.

Wearing a suit, Lu Yuan stood in front of his father, Lu Liqiang, with an uncontrollable expression of excitement.

"Dad, that Chu Tianyao is really powerful. In just one day, our traffic volume has at least doubled several times."

Lu Yuan said, with admiration for Chu Tianyao in his tone.

According to preliminary estimates, the number of people in Baile Mall today alone is more than 1.

"That's right, no wonder Yaoyao is always full of praise when mentioning this Chu Tianyao, it seems that this person really has some skills."

Lu Liqiang, who had gray temples, nodded while sitting behind the desk.

The reason why the cooperation between Baile Mall and Xingyao Winery went so smoothly this time is naturally due to Lu Yao's secret promotion.

Lu Yuan stretched out his hand to straighten his tie, seemingly dissatisfied.

"In order to cooperate with the marketing, we have also reduced a lot of profits, and even invested a sum of publicity funds. This Chu Tianyao is smart enough to use our site to advertise their products."

After all, in the entire marketing campaign, most of the funds were provided by Baile Mall, and even the site was theirs. Chu Tianyao just provided a planning plan.

Hearing this, Lu Li smiled and said, "Don't be so short-sighted, as the saying goes, both sides benefit from cooperation, but I believe in your sister's vision."

This time, Chu Tianyao's plan gave Baile Mall a good start, which Lu Liqiang never expected.

……

For two consecutive days, with a good start on the first day, the business of Baile Shopping Center began to flourish.

In the office, as the person in charge of this marketing plan, Du Guoying was almost too busy these days.

"Mr. Chu, I suggest increasing the supply in Baile Mall. Our bamboo beer is sold out almost every day."

Du Guoying walked into the office and suggested to Chu Tianyao.

The [-] cases of bamboo beer sent to Baile Mall every morning will be sold out almost without waiting until the afternoon.

He was a little confused, obviously he wanted to leverage the sales of Panda Bamboo Beer starting from Baile Mall, but Chu Tianyao was stuck on the supply quantity to Baile Mall.

"No hurry, just wait!"

Behind the desk, Chu Tianyao responded casually, turned his eyes away from the document in his hand, and looked at Lu Qiuyu who was sitting next to him as an assistant.

"Has the production line in Qingyang District started?"

Lu Qiuyu nodded: "Lucheng has sent a technical team over, and it will start up as soon as the raw materials arrive, probably within two days."

The two production lines in Qingyang District were naturally rented by Chu Tianyao at a high price from Wang Zhongda. After so long, they were finally ready to start.

"How is the situation in Dongning?"

Chu Tianyao pondered for a moment and asked again. After all, the factory in Dongning had been shut down for almost a month due to the sewage problem, and it was almost time to solve it.

"Zhou Yi called yesterday and said that the money that should be fined has also been fined, and the pollution problem has been dealt with, so you don't have to worry about it."

Having said that, Lu Qiuyu secretly heaved a sigh of relief.

During this period of time, Chu Tianyao looked like a normal person. In fact, she knew in her heart that Xingyao Distillery was facing a lot of difficulties. The biggest problem was the lagging production capacity.

The peak season for health wine sales is this winter. Once Chu Tianyao cannot gain a foothold in Sichuan Province with Panda Bamboo Beer, then when the beer market recovers tomorrow, Blue Sword and Shancheng will be the first to attack Xingyao Brewery .

Hearing that there was no problem with Zhou Yi, Chu Tianyao also showed a smile on his face.

The two branch factories in Dongning spent a total of 500 million yuan in acquisition funds. If they cannot be put into production and realized immediately, it will be a huge loss, and it will directly disrupt Chu Tianyao's follow-up plan.

Chu Tianyao has calculated that the annual production capacity of the two factories in Dongning is at least 15 tons, plus the branch factories in Lucheng and Zishui, the annual production capacity of Xingyao Distillery has exceeded [-] tons.

What's more, he still holds the two production lines rented from Wang Zhongda in his hands. If they start at the same time, it will be more than enough to expand the market outside the province, not to mention supplying the market in Sichuan Province.

The problem of production capacity has been solved, and the only thing Chutian Yaoya needs to worry about is the sales problem.

Since the fire of Panda Bamboo Beer, now it has no worries about sales in many areas of Sichuan Province, and the reputation of Xingyao Brewery has become more and more famous, and even Xingyao Beer, which has caused the original sales to decline, has opened up a lot of sales.

On the other hand, Panda Bamboo Beer is also gradually entering the market outside the province. Chen Feipeng has already taken a step ahead of Zhou Yi, leading the sales team to Guizhou and Yunzhou.

Unlike Sichuan Province, the competition in the beer industry between Guizhou Province and Yun Province is not so fierce, which is also good news for Chu Tianyao.

With the popularity of Panda Bamboo Beer, it is not too difficult to open up the Lin Province market, but the extent to which it can be achieved depends on Chen Feipeng's means.

The dead end gradually became clear in his mind, and when Chu Tianyao looked up again, he found that Du Guoying was still standing in front of his desk.

"There is no need to mention the matter of supplying Baile Shopping Mall, I know it well."

Seeing that Du Guoying was still puzzled, Chu Tianyao explained casually: "What we want to do is the Rongcheng market, not the market of Baile Shopping Mall. Besides, if we want to open up sales in a short time, we will be hungry." Marketing is the best way."

"Hunger marketing?"

Hearing these four words that came out of Chu Tianyao's mouth, Du Guoying seemed to have realized something.

"It is true that Baile Mall is the fulcrum for us to leverage the market in Rongcheng, but how can a mere Baile Mall be able to compete with the entire retail channel in Rongcheng? We are looking for a reputation, not the current sales."

Chu Tianyao stood up and patted Du Guoying on the shoulder.

"I understand what you mean, do you want to create the feeling that the supply is in short supply, so that those dealers can be fooled?"

As expected of a marketing genius known as a leek harvester in later generations, after hearing Chu Tianyao's words, Du Guoying immediately explained the key points.

Instead of going to the dealers to discuss cooperation, it is better to let these dealers take the initiative to come to ask for cooperation.

"Half right!"

Chu Tianyao smiled mysteriously, but it was a trick.