Rebirth: Back to 1993 as the richest man

Early April.

The temperature has risen to more than 20 degrees. As the temperature rises, there is also the domestic beer market that has just passed the off-season.

Compared with the Big Three war in the north, the beer market competition in Sichuan Province is also fierce.

On April 50.00st, Blue Sword issued a notice to all dealers, completely changing the model of payment first and goods later, reducing the advance payment to [-]%.

As soon as this news came out, it caused a lot of criticism in the business circles of Sichuan Province, especially many beer companies headed by Shancheng.

If Blue Sword did this, the downstream distributors would naturally be robbed by the other party.

However, Blue Sword is a living conspiracy, if you don't follow, you will only have a dead end.

The next day, Shancheng Beer held an all-level high-level meeting. After the meeting, Shancheng Beer also changed the dealer cooperation requirements and took the initiative to reduce the advance payment to 50.00% the same as Blue Sword.

The two giants in the province took the lead in plundering distributors, and this was a pain for those second- and third-tier breweries.

They have accumulated a full month of inventory, and are preparing to do a big job when the market recovers in April, but if the two giants do this, there will be no dealers to cooperate with them.

If they also choose to reduce the advance payment, the little money they get in their hands is even only enough to cover the production cost, and there is no profit at all.

For a while, while the beer market in the province was recovering, the direction of the wind was also changing drastically.

Also under threat, not only the second- and third-tier beer companies, but Xingyao Liquor also lost a number of distributors.

in the office.

Du Guoying paced back and forth in front of Chu Tianyao with an anxious expression on his face. In Rongcheng alone, he had already received calls from several dealers to cancel their cooperation.

On the side, Chu Tianyao was holding a phone and talking with Chen Feipeng.

"Mr. Chu, what we lost were some small and medium-sized dealers, and it's still within the acceptable range."

On the phone, Chen Feipeng said calmly.

He is in Shancheng, and he knows the actions of Lan Jian and Shancheng before Chu Tianyao, but because of Chu Tianyao's dealer rebate policy, his sales company has firmly grasped many large Dealer's cooperation order.

"The loss of dealers is inevitable. If we want to open up channels quickly, we have to rely on our sales team." Chu Tianyao said.

Hearing this, Chen Feipeng also responded on the phone:

"The sales teams in various places are almost formed. Relying on the advertising effect this time, our products perform well in the terminal market. It is not difficult for the sales team to promote, and the merchants are willing to accept it."

Speaking of this, Chen Feipeng also admired Chu Tianyao.

Back then Chu Tianyao had to spend 200 million yuan on the placement of advertisements. In fact, he was a little apprehensive, but he didn't expect the effect to be so obvious in just one month.

Xingyao Beer has successfully entered the market in Hanwu City this time, Chu Tianyao's advertisements can be said to have made a great contribution.

Not only in Hubei Province, but also in Yunnan and Guizhou provinces bordering Sichuan Province, the market consumption enthusiasm is also on the rise. Xingyao Beer is selling well, and local dealers are also willing to pursue popular products. It took less than two months.

"The sales team will face a lot of pressure this time. I plan to re-enable the sales rebate policy and establish a large number of offices in various places along the route. It must be one city and one station."

In the office, as soon as Chu Tianyao said this, Chen Feipeng on the other end of the phone was a little confused: "Mr. Chu, we have to give the sales team at least ten points of profit in this way, and establish a large-scale office to recruit salesmen. It also takes a lot of money.”

The sales company has just been established, although Chu Tianyao let Chen Feipeng take over the power, but to put it bluntly, apart from his subordinates, Chen Feipeng is still a good commander.

"Money is not a problem. I will allocate 1000 million separately as the start-up funds for various offices. You are responsible for this special fund. You can arrange personnel yourself and I will not interfere."

Although he knew Chu Tianyao's intention to set up a board of directors, Chen Feipeng did not expect that this time Chu Tianyao really delegated power to himself.

1000 million start-up capital is really a lot of money.

"President Chu, do we need to be in such a hurry?"

On the other end of the phone, Chen Feipeng said with rare hesitation.

After all, this is the largest sum of money he has handled. It can be said that Chu Tianyao handed over all the profits of Xingyao Liquor for one month to him.

No matter how confident Chen Feipeng is, he can't help but whisper in his heart.

"in a hurry?"

Hearing Chen Feipeng's question, Chu Tianyao changed the subject and his tone was suddenly cold.

"Do you know the consequence of Blue Sword and Shancheng taking the lead in lowering the dealer's advance payment? Within two months, at least half of the large dealers in your hands will run away. If you are in a hurry when the time comes, I'm afraid you will have to wait." declared bankruptcy."

Chu Tianyao's words not only made Chen Feipeng's heart skip a beat, but also made Lu Qiuyu and Du Guoying in the office tremble all over.

Blue Sword and Shancheng just lowered the dealer's advance payment. Could the consequences be so serious?

You know, Xingyao Liquor also has a corresponding rebate policy for distributors. Could it be that they can't even keep half of the distributors?

"There is no long-term cooperation in the mall. Our rebate policy for dealers has a certain lag, but Lanjian and Shancheng's reduction of advance payment is actually sending money. You only need to spend half of the previous money to get the goods. Sell, if it were you, how would you choose?"

Holding the phone, Chu Tianyao glanced at Du Guoying and Lu Qiuyu while speaking.

Naturally, this explanation was also for the two of them.

A few people are not stupid, after Chu Tianyao said that, they also figured out the key point, and they couldn't help but feel a chill down their spines.

Blue Sword's move is really drawing the fire from the bottom of the pot!

"President Chu, I know what to do now!"

After a moment of silence, Chen Feipeng's voice on the phone suddenly became serious.

The smooth marketing of Xingyao Liquor for more than a year has caused him some delusions and slack. In fact, Chen Feipeng is not stupid, and he was the first to realize Chu Tianyao's words.

In the final analysis, there is still a gap between Xingyao Liquor and big provincial factories like Lanjian and Shancheng.

Taking the dealer's advance payment as an example, Chu Tianyao absolutely dare not reduce the advance payment to 50.00%, because in this way, the previous income cannot cover the production, and production problems may be caused by the shortage of funds at any time.

For fast-moving consumer goods like beer, especially during the peak season, only when the production line is turning can it mean a steady stream of money.

The reason why Lanjian and Shancheng had the confidence to do so was also because their pockets were big enough to fight this tough battle.