Rebirth: Back to 1993 as the richest man

At the end of March, as the first quarter was coming to an end, China's domestic beer market was also undercurrents under the calm.

On April [-]st, a piece of heavy news appeared on the page of Huaxia Business Daily.

Harbin Brewery and Gangcheng Xinzhonggang Group jointly established Harbin Brewery Co., Ltd., with Mr. Chen Wentao as the general manager.

It is reported that Xinzhonggang Group invested 50.00 million Hong Kong dollars this time to acquire a [-]% stake in Harbin Brewery.

As soon as the news came out, it caused a lot of shock in the Chinese business community. This is a rare case of major capital acquisition this year.

In just two years, the two major groups in Hong Kong City, China Resources and Xinzhonggang, respectively invested heavily in the acquisition of breweries in the Mainland, which also aroused the speculation and curiosity of many people in the industry.

Rongcheng Building, in the office.

Just after the morning meeting, Chu Tianyao was sitting in the office, reading the newspaper and lost in thought.

"Singapore and Hong Kong invested in Harbin Brewery, which seems to be a year faster than in memory."

Chu Tianyao thought in his heart that many historical cases had time deviations in his memory.

Perhaps, this is the butterfly effect brought about by the reborn.

"Xinzhonggang invested heavily in Harbin Brewery this time, coupled with the previous China Resources, it is estimated that the entire northern beer market is about to set off a bloodbath."

Du Guoying was also sitting in the office, turning to look at Chu Tianyao.

"The north has always been the territory of Yanjing. This time, two tigers have come to fight. It will probably take a while."

Lu Qiuyu was a little puzzled and said, "Then is this good news or bad news for us?"

"It's hard to say, not only China Resources and Xinzhonggang, but also many foreign capitals are also eyeing the domestic beer market."

Chu Tianyao said with a serious face.

"foreign investment?"

Du Guoying and Lu Qiuyu were also a little surprised when they heard the words, but after thinking about it carefully, it has not been a day or two since foreign capital entered the domestic beer market. As early as the 80s, many foreign capitals had already entered the country.

It’s just that foreign brands have not been well-known in China for a long time. With the rise of the four top brands such as Qingdao and Yanjing, the share of foreign companies in the domestic beer market is getting smaller and smaller, which can be regarded as a tumble.

"This is not suffering enough, and dare to covet the domestic market?"

When it comes to foreign capital, Du Guoying said sarcastically, obviously he is not very optimistic about foreign capital entering the domestic beer market.

In this regard, Lu Qiuyu shook his head and held the opposite opinion.

"Now it's different from ten years ago. In the past, there was too much local protectionism in China, so it was difficult for foreign capital to build factories. Now, if we adopt a joint venture, we can quietly avoid many troubles."

Lu Qiuyu glanced at the two of them, and said in a deep voice: "China Resources and Xinzhonggang are the best examples, and the prince of Indonesia's Jinguang Group has also been active recently."

"You mean Huang Hongnian?"

Chu Tianyao looked at Lu Qiuyu and said.

Chu Tianyao, the prince of Jinguang Group, is no stranger to her. This boss can be regarded as a legendary figure. He was born in Indonesia, and his ancestral home is in the southern Fujian province of China, but his nationality is Singapore.

However, the most bizarre thing is that this prince was thrown to study in China since he was a child, went to the countryside to join the team, and even experienced the Cultural Revolution.

It is precisely because of this reason that this person has a wide network of contacts in China. His classmates at that time have now become big figures in charge of one side. He also relied on this network to form the Zhongce Group, and began to spread money on a large scale in China. style investment.

The most admirable thing is that this guy actually had the idea of ​​acquiring Tsingtao Brewery ten years ago, but due to the situation at that time, Huang Hongnian's acquisition plan fell through.

Just imagine, if he had really bought Tsingtao Brewery back then, it would be hard to say who would be in charge of the ups and downs of China's domestic beer market.

"Huang Hongnian's investment methods of Zhongce Group are dazzling. Starting from the acquisition of West Lake Brewery the year before last, he has acquired many breweries in Beijing, Hangzhou, Quanzhou and other places along the way."

Lu Qiuyu held a cup of hot coffee, and his expression gradually became serious.

Behind Huang Hongnian is the Jinguang Group, which is one of the three major groups in Indonesia. Although it is not incomparably rich, it is far from being able to match these domestic beer companies.

If Huang Hongnian really intends to enter the domestic beer market, he will definitely be a strong enemy no weaker than China Resources and Harbin Beer in the future.

"The purpose of Zhongce Group is not here, so don't worry about them for the time being."

Knowing what Lu Qiuyu was worried about, Chu Tianyao just smiled and didn't explain much.

Huang Hongnian is an out-and-out speculator. If Chu Tianyao remembers correctly, this guy has acquired at least two hundred companies, and the beer business is just a business opportunity for him to leverage.

In the near future, this guy should set up Huaxia Brewery Holding Company, and then go public abroad. Under the concept that countless foreign capital and domestic companies are heating up the beer market, his company will attract a lot of money as soon as it goes public, and finally sell it at a high price to cash out.

From the beginning to the end, he never even cared about the development of his subsidiaries, and what he could do was speculate in the market, go public to collect money, and cash out at high positions.

Therefore, Chu Tianyao was not worried at all about Huang Hongnian's Zhongce Group.

"Even though China Strategic Group's target is not the beer market, there are still many foreign capitals eyeing it. This time China Resources and Xinzhonggang have started this. I don't think it will take long for foreign capital to make a comeback."

Lu Qiuyu analyzed carefully.

After all, he is a high-achieving student who has studied in the United States, so he still has a sense of business.

"So, won't the domestic beer market be in chaos by then!"

Du Guoying on the side also said in a hurry.

In the past, there were countless strong domestic enemies, and in the future, there were foreign capitals stalking them. The Xingyao Liquor Industry has not yet gone out of the Southwest and realized its dream of covering the national market. Du Guoying has a faint worry that he is stillborn.

"Or, let's not get involved in this matter. If you want me to say that it is good to be honest, it has no competitors in China."

Du Guoying took the opportunity to tell Chu Tianyao his thoughts about the development of Xingyao Technology, but as soon as he said this, he noticed two pairs of cold eyes staring at him. Swallowed it back.

"Isn't it foreign capital? Fuck it!"

Du Guoying expressed his "loyalty" to the two with a firm face.

Chu Tianyao didn't pay attention to this guy, Du Guoying's mind was full of back and back, if Chu Tianyao hadn't been tied to the thief boat, he probably wouldn't be able to sit in this office with peace of mind.

"At present, the per capita beer consumption in China is 13 liters, which is several times different from the per capita annual consumption of more than 100 liters in European and American beer developed countries. China has a large population base, and the future market potential will be even greater."

Chu Tianyao looked at the two of them and said calmly.

Hearing this data, both Lu Qiuyu and Du Guoying were greatly surprised. They also understood why foreign capital hit a wall one after another, but they kept their eyes on the domestic market.