Rebirth: Back to 1993 as the richest man

Chapter 263 Shooting an Advertisement

In the 90s, it was not easy to find a professional commercial shooting team, so Chu Tianyao could only find a film crew for shooting promotional videos in case of emergency.

As for the design of the advertising content, there is no need to hire a professional advertising company. Chu Tianyao let Du Guoying rent a studio, and then led the team to start shooting.

In the studio, surrounded by green cloth, there is a temporary family scene in the middle. The plot of the advertisement is probably the scene of the male owner coming home from get off work for dinner.

Wearing a neat suit with shiny hair, Zhou Dehua opened the door with a briefcase. On the dining table at home, a young abandoned child in an apron had already prepared dinner, and a cute three-year-old child was waiting for him The return of the father.

At this time, the camera was turned around, and the camera was aimed at the family of three at the dinner table, and there was a bottle of Xingyao beer on the table.

The wife gently poured wine for her husband, and Zhou Dehua took the glass, the exhaustion on his face turned into a deep sense of happiness at this moment.

In the studio, Chu Tianyao at the side quickly waved his hand, signaling the camera to move forward for a close-up.

Immediately, in the camera, Zhou Dehua was given a big close-up. He raised his wine glass, took a sip of the beer in the glass, put one arm on his wife's waist, and in Liu Tianwang's slightly deep voice, directed at The camera smiled and said: "Xingyao Beer, let you have the warmth of home anytime, anywhere."

"Crack!"

On the side, Chu Tianyao shouted, ending the shooting.

"Mr. Chu, what's the matter, did I make a mistake just now? Do you want to do it all over again!"

After the end, Zhou Dehua came out of the advertisement, immediately withdrew his hand from the actress's waist, and asked Chu Tianyao.

"Better than I imagined, this one is over."

Chu Tianyao smiled slightly at Zhou Dehua, but he was a little surprised.

Although it was only a commercial of less than ten seconds, this guy's performance was almost as good as that of a professional actor, especially Zhou Dehua's feeling of entering the state, he really looked a bit like a successful person.

"Everyone, work hard, prepare a little and we will take a picture right away!"

Chu Tianyao held the impromptu script in his hand, and said to everyone in the studio.

It took Du Guoying a lot of effort to rent this studio. Others only allowed Chu Tianyao to use it for two days, so he had to hurry up and finish shooting the commercial within two days.

This first ad seems simple, the entire product shot is nothing more than a close-up of the last two seconds, but it adds a layer of happy family concept to Xingyao Beer.

The man who seems to be successful in front of others also has unspeakable hardships in the future, but when he returns home to face his wife and children, all the hardships turn into happiness for the family, and when the hero holds up the Xingyao Beer When it is time, it gives the product a layer of happiness.

1994 was the International Year of the Family, which was also a concept that Chu Tianyao thought of when designing the advertisement.

"I have to say, although I have never shot commercials, Mr. Chu, your commercial script is really good."

Holding the camera, the photographer wearing a hat admired Chu Tianyao.

They have only shot some ordinary promotional videos. Although it is the first time to shoot commercials, everyone can see that Chu Tianyao is not completely ignorant of filming and scripts.

"Okay, time is limited, the props team should hurry up and arrange it, let's cut to the next scene."

Chu Tianyao also nodded in satisfaction.

Half an hour later, the family scene just now was completely gone, replaced by what seemed to be a food stall in a night market.

A group of young people gathered together for supper, and the TV in the store was playing a certain football game. Zhou Dehua, who had changed into a fashionable young man's attire, was sitting in the banquet, and the table was full of bottles of Xingyao beer.

Everyone in the store cheered happily when a player in a red jersey scored a goal.

At this time, under Chu Tianyao's gesture, the camera showed Zhou Dehua a close-up. I saw the other party holding up a bottle of Xingyao beer. When the bottle cap was opened, hops sprayed. The camera, smiled again: "Xingyao Beer, shorten the distance between you and your friends!"

"Crack!"

On the side, Chu Tianyao shouted again.

The theme of this advertisement is football and friendship, which is also a hot spot for young people nowadays.

"This paragraph is good, forget it, let's move on to the next one!"

Zhou Dehua's stable performance made Chu Tianyao feel that this guy might really be good at acting.

On the side, the make-up artist hurriedly stepped forward to touch up Zhou Dehua's makeup. Since he was imitating Liu Tianwang, in terms of makeup, he deliberately approached Liu Tianwang a lot.

Originally, Zhou Dehua, who was only six or seven points similar, after the skillful hands of a make-up teacher, ordinary people can't even tell the difference at a glance.

Chu Tianyao has four advertisements in total, and each advertisement is almost ten seconds long, even if they are spliced ​​together, they will not exceed one minute.

After the commercial was filmed, a makeup photo of Zhou Dehua holding the product had to be taken.

Zhou Dehua entered the scene very quickly when shooting commercials, but Zhou Dehua was a little awkward in the makeup photos.

After shooting repeatedly for two hours, he found the feeling Chu Tianyao wanted.

"Okay, I will use this for the makeup photo, pass it to Luo Jin, and ask him to contact someone in the product department to print this photo on the packaging sticker for me."

When work was over in the afternoon, Chu Tianyao explained to Lu Qiuyu.

"By the way, how is your handwriting?"

Chu Tianyao turned his head to look at Zhou Dehua who had just changed his clothes.

"Words? I only have a junior high school education, and I can't write many characters."

Zhou Dehua shook the back of his head in embarrassment.

"I mean the signature of the artistic body...forget it, let me teach you!"

Chu Tianyao asked Lu Qiuyu to take out a blank piece of paper, while he took out the pen he was carrying with him, and wrote two words on the paper eloquently.

"Will you still sign?"

Lu Qiuyu also looked at the blank paper in Chu Tianyao's hand with some surprise.

All I saw was a stroke of a pen flying like a phoenix, and she couldn't even understand what the exact word was.

"Do you understand?"

Chu Tianyao asked the two people in front of him.

Not to mention Zhou Dehua, who was educated in junior high school, even Lu Qiuyu, who had studied abroad, could not recognize Tianyao's handwriting.

"That's right if you don't understand, this is the signature of a big star!"

Chu Tianya looked proud, and then handed the blank paper to Zhou Dehua.

"I'll give you two days to practice. I don't ask you to be exactly the same, but you must be at least [-]% ready."

Hearing this, Zhou Dehua nodded seriously.

Until now, he didn't know what the words on the paper were, and he didn't even think that these two words would accompany him in his life in the future.

"Okay, everyone has worked hard today, and I will treat everyone to tea after work is over!"

Chu Tianyao took a look at the camera crew who were cleaning up the scene, and immediately smiled at everyone.

Hearing this, everyone was full of enthusiasm.

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