Rebirth: Back to 1993 as the richest man

Rongcheng Building, in the office.

It seems that the public opinion offensive has not worked, and the people who have been blocking the gate of the office for the past two days have disappeared instead.

In the office, Du Guoying said to Chu Tianyao:

"Mr. Chu, the advertising fees of TV stations in various provinces are not cheap, and the advertising fee for one minute of prime time in the evening has already exceeded 1 yuan."

Because Confucian House Wine became popular on CCTV last year, with the sharp increase in CCTV advertising costs, the advertising costs of TV stations in various provinces have also increased.

"Who told you we want prime time."

Chu Tianyao extinguished his cigarette, and said to Du Guoying, "Arrange for me the early morning time slot and the morning news time slot. The advertisement must be broadcast continuously and repeatedly, so as to achieve a brainwashing cycle."

"It's okay in the morning, but many TV stations are closed in the early morning, what should I do?"

Du Guoying asked with some puzzlement.

Seeing this, Chu Tianyao stared at Du Guoying, and said angrily, "If you just pay the money, it's over? It's better to broadcast an advertisement for us in the early morning. As long as the money is in place, the TV station will be happy before it's too late."

Hearing what Chu Tianyao said, Du Guoying suddenly realized and nodded.

Although no one is watching it in the early hours of the morning, the advantage is that the price is cheap. As long as the advertisement is laid on a large area, it can always have a certain effect.

"Remember, I have covered all the satellite TV stations in the provinces, and I can't miss one. People can't watch the news at night, and the same goes for watching advertisements."

Chu Tianyao said with a smile, in fact, this method will be known by major manufacturers as early as a few years later, and the night-time bombing-style circular advertisement has actually achieved good results in the early stage.

On the side, Lu Qiuyu, who was sitting on the assistant's seat, glanced at Chu Tianyao, but there was no big fluctuation on his face.

In fact, she has become somewhat accustomed to this guy's various unexpected plans. It was just an accident to meet Zhou Dehua that night, but Chu Tianyao had already decided on the spot to arrange for Zhou Dehua to shoot commercials, even the commercial script and follow-up Things are already arranged.

Lu Qiuyu couldn't believe it if it was a temporary idea, but since this person was Chu Tianyao, she believed it.

Jingle Bell!

Just then, the landline on the table rang.

Chu Tianyao reached out to pick up the phone, the smile on his face froze for a moment, but he quickly regained his composure.

"Secretary Zhang, all the employees of Shining Star Wine have a clear conscience about this matter. Monopolizing the raw material market is even more nonsense. I am willing to accept the organization's investigation."

Chu Tianyao said to the phone.

In the office, Lu Qiuyu and Du Guoying's expressions changed upon hearing these words.

Secretary Zhang?

There are still a few secretary Zhang in the whole Sichuan Province, and the identity of the person who talked with Chu Tianyao on the phone is self-evident.

After getting in touch with Chu Tianyao's recent complaints from major beer companies, the two also guessed the content of the phone call.

Not long after, Chu Tianyao hung up the phone, and a gloomy expression appeared on his face.

"Blue Sword and Shancheng joined forces with more than 30 beer companies in the province to file a petition to sue us for monopolizing the raw material market."

Although Chu Tianyao expected this, he didn't expect it to come so soon.

"so what should I do now?"

Lu Qiuyu asked subconsciously.

For a while, even she lost her mind.

Du Guoying was also anxious. It was the first time in the history of Sichuan Province that so many companies sued him.

"What does Secretary Zhang mean?"

Lu Qiuyu suddenly asked.

After all, Zhang Tongwei was very optimistic about Xingyao Liquor at the beginning, but now that something like this happened, the other party should not sit idly by.

"What's the point? It's nothing more than wanting a happy situation."

Different from the nervousness of the two, Chu Tianyao was extraordinarily calm at this time.

"It's impossible for me to give up the raw material market, at least it shouldn't be now. If they want to file a lawsuit, let them go. It will take a month or two to collect evidence, and they may not be able to sue us by then. "

After two months, the day lily was cold.

Hearing Chu Tianyao's words, Lu Qiuyu was quite speechless. Sometimes she didn't know how to describe Chu Tianyao. He was obviously a well-established businessman, but he acted like a rascal.

But it is undeniable that Chu Tianyao's approach is indeed in the best interest of Xingyao Wine Industry at the moment.

As soon as June is over, the real peak season market will begin. With the sluggishness of the major second- and third-tier breweries, Xingyao Wine Industry will rise to take advantage of the situation, and it is bound to occupy the market with a sweeping momentum.

What Chu Tianyao wants to fight for is one or two months.

……

As time passed, no matter how the outside world denounced it, Xingyao Liquor remained unmoved.

In just one month, the advertisements of Xingyao Liquor have been launched on major provincial satellite TVs.

What followed was the new packaging of Xingyao Beer and various promotions.

"The spokesperson of a superstar star."

"Star beer in Sichuan Province with monthly sales of tens of millions."

……

All kinds of titles and titles spread all over the streets and alleys through various magazines and newspapers for a while.

At this time, many ordinary people discovered that instead of snowflakes appearing on their TVs in the early morning, a beer advertisement appeared.

Compared with other advertisements that just repeat lines, these advertisements by Chu Tianyao are more vivid and impressive.

Of course, the reason why people are impressive is not only because of the content of the advertisement, the most important of which is the male pig-footed Zhou Dehua in the advertisement.

When Zhou Dehua held a beer in his hand and uttered the advertisement in a low voice, his tone and demeanor almost imitated Liu Tianwang vividly.

If it is not carefully identified, almost [-]% of the common people will subconsciously think that this is Liu Tianwang.

In this era, the gold content of the four heavenly kings in the mainland cannot be overstated at all by describing it as popular among thousands of girls.

Regardless of men, women, young or old, even people who don't watch TV on weekdays, can sing a line or two of the lyrics of the Four Heavenly Kings casually.

Following the fire of this fake Liu Tianwang, Xingyao Liquor entered thousands of households for a while.

Several of Chu Tianyao's advertisements have very prominent positioning, family, friends, social interaction, almost all the popular concepts are combined in the advertisements.

Subtly, it gave Xingyao Beer another special meaning.

Giving products a certain symbolic meaning is the highest level of advertising.

For example, in the melatonin advertisement back then, it combined receiving gifts during the holidays with caring for the elderly in the family, and launched an advertisement that no gifts will be accepted during the holidays this year, and only melatonin will be accepted as gifts.

It's just a short advertisement, but it easily achieves the effect of deeply rooting in people's hearts.

Many people think that the melatonin advertisement is just mindless and brainwashing, but they have never analyzed the deeper meaning.