Rebirth: Back to 1993 as the richest man

end of July.

The reputation of Xingyao Wine Industry, which had just been raised, was caught in endless turmoil due to the continuous complaints from a group of companies.

This time, Guo Yiming and others not only sued Xingyao Liquor, but also secretly contacted various newspapers and magazines to write articles criticizing Xingyao Liquor’s unfair competition and using fake celebrities to advertise and deceive consumers. the behavior of.

The spokesperson is fake?

When all kinds of public opinions appeared overwhelmingly, it naturally had some impact on Xingyao Wine Industry.

Some magazine reporters even found out the identity of the impostor Zhou Dehua, and gave a few photos of Zhou Dehua singing on the street when he was down and out.

For a while, the reputation of Xingyao Wine Industry was gradually pulled down from the throne amidst the turmoil.

It’s not just about unfair competition and fraudulent spokespersons. Recently, Tsingtao Brewery has also followed the trend and formally sued Xingyao Wine for product infringement.

As some reports revealed the history of Xingyao Liquor's fortune, the fact that Chu Tianyao started his fortune by relying on Shanzhai Tsingtao Beer was also completely exposed.

And in these turmoil, Chu Tianyao never came out to defend half a sentence from the beginning to the end.

In the office, Lu Qiuyu looked worriedly at Chu Tianyao who was working.

"Are you not worried at all? At least it would be better to come forward and clarify."

In the trash can were Chu Tianyao's full of newspapers. It seemed that these so-called negative reports had no effect on him at all.

"is this necessary?"

Chu Tianyao stopped what he was doing, and looked up at Lu Qiuyu.

"If someone goes to the newspaper to say a few words, I have to come out and clarify, then I have to be busy."

Chu Tianyao picked up a newspaper from the trash can, pointed at the corner of his mouth, and asked again:

"Are we breaking the law?"

Lu Qiuyu subconsciously shook his head.

"In other words, there is a problem with our product that makes consumers dissatisfied?"

Hearing this, Lu Qiuyu shook his head like a rattle.

Seeing this, Chu Tianyao smiled and threw the newspaper back into the trash can.

"That's it. For those in power in the company, all I see are products and markets, and other things are not important."

Looking at Lu Qiuyu, Chu Tianyao said in a meaningful tone: "Remember, we are just businessmen, not saints. Sometimes don't pay too much attention to our reputation."

Whether it is the previous monopoly or the so-called unfair competition, fake stars are used to deceive consumers.

None of these so-called public opinions has been officially confirmed. For consumers, these things are just gossip. Xingyao Beer always wins with product quality. It is almost not difficult for consumers to make a choice as long as they compare.

This is also the core competitiveness of products that Chu Tianyao has always emphasized.

Although the lawsuit was entangled and various negative reports continued, a piece of breaking news was published in the Sichuan Provincial Commercial Daily a few days later.

The monthly sales volume was 760 tons, the sales volume exceeded 500 million yuan, and the profit was close to [-] million yuan. In the month when the peak season of the beer market came, Xingyao Beer took the lead to stand out from the crowd of beer companies.

This report appeared on the headlines of the front page, so Chu Tianyao bought it with money, but the content of the report was true.

When the July sales data of Xingyao Liquor was released to the public, almost all colleagues were stunned.

This sales data alone has made countless people jealous, and it has also made many people completely give up.

They kept suing Xingyao Wine, and even used various methods to discredit Xingyao Wine, but the other party's products were higher than the market level, which made Xingyao Wine get off to a good start.

Of course, in Chu Tianyao's words, it's not that he is too capable, it's all due to his peers.

The shortage of raw materials has caused almost [-]% of the breweries to reduce their production. In the fast-moving consumer goods industry, the most direct consequence of insufficient production is the loss of market influence.

Xingyao Liquor has been growing all the way, like a snowball, not only in Sichuan Province, but now it has established dozens of offices in Yunnan, Guizhou, Hubei and Hunan, and its huge sales network covers all channels and terminals.

This is what makes Chu Tianyao most happy. They have bypassed dealers and have the hard power to directly enter the channel terminal.

Right now, Xingyao Beer is almost in short supply in the market.

Ever since, Chu Tianyao turned his attention to expanding the factory building.

Even if you don't have enough money to buy it, you can even rent it. Xingyao Wine needs to upgrade its production capacity in a short period of time.

the other side.

Xingyao Liquor was shining brightly, and Wang Zhongda also took advantage of the situation to drink soup. Naturally, the supply of Xingyao Beer was in short supply, and Tsingtao Brewery was naturally the first to fill the excess market demand.

With the rapid rise of Tsingtao Brewery in Southwest China, especially in Sichuan Province, Guo Yiming and Huang Mingui felt the crisis.

In contrast, although Xingyao Liquor is well-known, it has an unavoidable shortcoming, that is, the problem of production capacity.

So they are not worried at all that the rise of Xingyao Liquor will affect their status in a short period of time.

But Tsingtao Brewery is different. Once Wang Zhongda is given the opportunity, if Tsingtao Brewery has just been listed and holds a lot of capital, if it really enters the southwest market, the threat to these two companies is self-evident.

Withdraw the lawsuit and negotiate peace!

Almost at the same time, Guo Yiming and Huang Mingui both made the same decision.

The two leaders took the lead to set an example, and the rest of the minions naturally fell apart and chose to withdraw the lawsuit.

at the same time.

Chu Tianyao also received a call from Zhang Tongwei.

The Sichuan Provincial Beer Industry Association has made progress. Lanjian and Shancheng agreed to establish the Sichuan Provincial Beer Industry Association. However, one of the conditions is naturally to cooperate with Chu Tianyao's hop company in Xijiang and relax the restrictions on raw materials.

Fearing that Chu Tianyao was young and aggressive, Zhang Tongwei was about to persuade him on the phone, but unexpectedly Chu Tianyao agreed without hesitation.

"You agree now?"

Zhang Tongwei was a little surprised.

"Of course, this is a great thing that is beneficial to the development of our industry, how could I refuse."

On the other end of the phone, Chu Tianyao said with a smile, but his eyes were on a document in his hand.

This information was faxed by Chen Feipeng, about the recent sales data of Tsingtao Brewery in the southwest region.

In order to obtain this data, Chen Feipeng used his previous interpersonal relationship at Tsingtao Brewery.

Generally speaking, it was Wang Zhongda who quietly did a lot of tricks when Chu Tianyao was fighting to the death with Blue Sword and other Southwest beer companies.

"Not bad, your boy's consciousness has improved, and I'm afraid you won't be able to figure it out. Although you have conflicts with companies such as Blue Sword and Shancheng, that's all over. After all, they are all companies in the province. To put it bluntly, they are still family."

Zhang Tongwei smiled gratifiedly while holding the phone.

In the past two months, he has been busy with this mess. Dozens of companies are suing Xingyao Liquor for monopolizing raw materials, but this matter is not only wrong but meritorious. He is not good at taking the initiative to persuade him. Now Guo Yiming and others Taking the initiative to withdraw the complaint and submissively gave Chu Tianyao an attitude.

"What Secretary Zhang said is that you can't let outsiders steal your home just because your family is fighting. I still understand these principles."

Chu Tianyao replied following Zhang Tongwei's words.

Hearing Chu Tianyao's words, Zhang Tongwei was stunned for a moment, and then he smiled inexplicably and joked:

"You're the only one with more eyes!"