Rebirth: Back to 1993 as the richest man

August [-]st, the day after receiving a call from Zhang Tongwei.

Chu Tianyao's office calls almost never stopped.

Those who called were all the leaders of many second- and third-tier beer companies in the province.

Chu Tianyao did not expect that these guys were so well-informed that he agreed to Zhang Tongwei's establishment of an industry association on the front foot, and the business leaders called him on the back foot.

As the saying goes, snakes have their way, and rats have their way.

In the 90s, to become the boss of a company is naturally not an ordinary person.

There are also quite a few of them who can see the situation clearly. To put it bluntly, the establishment of an industry association now means that Lanjian and Shancheng are already giving in to Xingyao Liquor.

The problem of raw materials has been stuck for so long, and the most uncomfortable ones are naturally these two leading companies.

And Chu Tianyao controlled the source of raw materials, and was almost invincible immediately, but similarly, this situation would not last long. Zhang Tongwei came forward in person, naturally he didn't want the two sides to tear their skins apart.

Guo Yiming and Huang Mingui also know that if they continue to fight in such a nest, it will only be those foreign brands that will really benefit.

They did not admit defeat in this battle, but it is undeniable that Chu Tianyao did win.

Immediately, many people sensed the change in the direction of the wind, so they jumped off the big ship of Blue Sword and Shancheng in a hurry, turned around and chose to join Chu Tianyao.

"We can prepare to release the raw materials, but the selling price will increase by half."

In the office, after hanging up the last call, Chu Tianyao spoke to Lu Qiuyu.

"50.00% price increase?"

Although he knew that the supply of raw materials would be released sooner or later, what Lu Qiuyu didn't expect was that Chu Tianyao was so ruthless that he raised the price by 50.00% after changing hands.

"Aren't you afraid that they won't buy it?"

Lu Qiuyu was a little puzzled.

After all, the price of raw materials is too high, which is not a small burden for beer production enterprises.

"Don't buy it? It's too late for them to be happy. It's the peak season market right now. As long as the raw materials are put into production and quickly realized, the money will be earned back within a week."

Chu Tianyao explained with a smile.

Opening up the supply of raw materials is not because Chu Tianyao wants to do so, but he knows that he has already earned enough in this battle.

He has bought Chen Feipeng a full two months, and now the marketing team is rooted in various places. Even if there is a large loss of dealers, Xingyao Wine will not have any crisis of bankruptcy.

On the other hand, the market’s acceptance of Xingyao Beer is generally high. Even in the face of competition from multiple products at the same time, Chu Tianyao is confident in maintaining this momentum.

Of course, the most important reason is that Chu Tianyao understands that he cannot always control the source of raw materials.

The end of July will soon be the season for planting raw materials. After a maximum of three months of growth, once the next batch of hops matures, companies such as Blue Sword will spare no effort to snatch them in the raw material market.

Chu Tianyao can tell the difference between a full meal and a full meal.

……

On August [-]th, the Sichuan Beer Industry Association was formally established in Rongcheng.

Secretary Zhang Tongwei personally attended the presidency, which is enough to show the importance attached to the beer industry in Sichuan Province.

In addition to the bosses of the two leading companies, Blue Sword and Shancheng, there were also leaders of second and third-tier beer companies such as Asia Pacific.

There are a total of 38 companies in the first batch of companies joining the Sichuan Beer Industry Association, almost all of which are well-known beer companies from all over Sichuan Province.

Under the auspices of Zhang Tongwei, at the beginning of the establishment of the association, it was natural to select a management team.

The first to bear the brunt is the position of the president of the association.

Although the election was by secret ballot, Chu Tianyao was elected as the president of the association with more than [-]% of the votes.

This result was somewhat beyond Zhang Tongwei's expectations.

After all, in terms of corporate strength, even though Xingyao Liquor has been in the limelight recently, there is still a big gap compared with the two leading players, Lanjian and Shancheng.

In terms of personal qualifications, Chu Tianyao is young and has only started his business for less than two years. He hardly has much influence in the business district of Sichuan Province. Compared with Guo Yiming and Huang Mingui, this is even less worth mentioning.

However, more than half of the votes fell on Chu Tianyao.

Knowing this result, both Guo Yiming and Huang Mingui were in disbelief.

Could it be that someone is lying?

But this conference was presided over by Zhang Tongwei himself, who dares to have the slightest doubt, and there is no possibility of fraud.

There can only be one reason for that.

Guo Yiming and Huang Mingui looked up, only to see that many bosses of second- and third-tier beer companies had already walked in front of Chu Tianyao, and they all cupped their hands in congratulations.

"This group of fools turned against each other so quickly."

Seeing this scene, both Guo and Huang were furious. They were clearly on the same boat half a month ago, and even these small and medium-sized enterprises were the ones who sued Chu Tianyao at the beginning. They made fools of themselves and took refuge in Chu Tianyao.

Businessmen are realistic. Although Lanjian and Shancheng have a big family and business, everyone has not forgotten that these two guys were the first to start the advance payment dispute. return.

Following Guo and Huang, not only did they have no meat to eat, but they offended Chu Tianyao. As early as three days ago, the problem of raw materials had been solved.

"Congratulations, President Chu."

"I've heard rumors about President Chu's business circle many times before, but I didn't expect to see him today, so young and handsome, but I can't compare to him."

"That's right, it's better to be famous than to meet!"

……

In the lobby, everyone praised Chu Tianyao for a while. Now that Chu Tianyao has become the president of the Sichuan Beer Industry Association, this means that the entire Sichuan beer industry will change from the previous confrontation between Blue Sword and Mountain City to a three-legged confrontation. new situation.

There is no doubt that Xingyao Liquor is the upstart that stands out, and the major second- and third-tier beer companies that have been bullied by Blue Sword and Shancheng for a long time will naturally be more inclined to Xingyao Liquor, which holds the trump card.

Chu Tianyao became the chairman, and Guo Yiming and Huang Mingui became the vice-chairmen as a matter of course.

It was just a one-word difference, but to the two of them, it was more like a humiliation.

Lan Jian and Shan Cheng may disagree with the establishment of a trade association, but they will be the ones who will suffer the final battle against Chu Tianyao.

In just two months, they have lost nearly [-]% of their orders, and the sales data is even worse.

Among them, not only because of the rise of Xingyao Liquor Industry, but also a more important reason is that Tsingtao Brewery is taking advantage of the development and is targeting the previous market of Blue Sword and Shancheng.

In addition, various foreign-funded and joint-venture beer brands are also continuously flowing into the southwest region, and even the provincial market. The appearance of these foreign brands also makes Blue Sword and Shancheng feel threatened.

Using the four words internal and external troubles to describe the situation of Lanjian and Shancheng is quite appropriate.

Right now, the entire Sichuan beer market is in chaos, and it is in the best interest of Blue Sword and Shancheng to stabilize the situation quickly.