Rebirth: Back to 1993 as the richest man

Chapter 269 The Disappearing National Brand

At the meeting, Zhang Tongwei was only in charge of hosting.

As the president of the association, Chu Tianyao naturally wanted to take over the right to speak and give a speech.

According to the rules of any occasion, such speeches are almost the same, and even many people in the audience have already raised their hands, ready to applaud at any time.

However, Chu Tianyao's first words shocked everyone present and made the entire venue silent.

"Speaking without hesitation, I won!"

An inexplicable sentence made everyone in the field silent.

Guo Yiming and Huang Mingui also looked livid.

"Is this guy trying to show off in front of us?"

Guo Yiming murmured to himself with a gloomy face and a hoarse voice.

Huang Mingui's expression was naturally ugly, at least he didn't think he had lost to Chu Tianyao. If it wasn't for the beleaguered situation, he would never agree to the establishment of the Sichuan Beer Industry Association, let alone Chu Tianyao. A junior goes to assume the position of president.

Zhang Tongwei was sitting at the banquet, and looked at Chu Tianyao with some doubts at this time. He really wanted to know what kind of medicine this guy was selling in his gourd.

"I don't know if you have counted a statistic."

Just when everyone looked at Chu Tianyao in surprise, the latter spoke into the microphone again unhurriedly, his expression suddenly became very serious.

"Do you know how many foreign-funded and joint-venture brands there are in the domestic beer industry?"

Chu Tianyao's voice came out through the microphone, but this question stumped all the entrepreneurs present.

Even Guo Yiming and Huang Mingui frowned and stared at Chu Tianyao, not knowing what this guy wanted to do.

"Let me tell you that there are currently 28 foreign brands and 92 joint venture brands in China. Foreign capital is frantically pouring into our domestic beer machine industry."

When Chu Tianyao said this number, everyone present was also shocked.

No one thought that in just a few years, the amount of foreign capital entering the domestic beer market had already reached this amount.

"Mr. Guo, Mr. Huang, if I'm not wrong, the sales performance of your two companies is also declining recently. As for the reason for the decline, I think everyone knows in their hearts."

A long distance away, Chu Tianyao suddenly took the initiative to mention Guo Yiming and Huang Mingui.

When the two heard this, although their faces were gloomy, they did not refute Chu Tianyao's words.

Seeing this, everyone in the venue naturally confirmed the answer.

"It's not just foreign brands. The beer market in Sichuan Province has huge potential. There are already many brands from outside the province who are eyeing it. Recently, we are fighting to the death, but we never want to give others a chance to make money."

Chu Tianyao spoke again. Although he didn't mention his name, everyone knew who he was talking about.

On the side, Zhang Tongwei frowned slightly after hearing this, and gave Chu Tianyao a stare.

Such words full of local protectionism can be said in private, but they must not be said publicly.

"Everyone, the establishment of the Sichuan Beer Industry Association is not based on the words of my Chu family. My position as the chairman of the industry is definitely not a trophy in the eyes of some people."

Chu Tianyao stood up straight from his seat, glanced at the crowd, and continued:

"Nowadays foreign investment is rampant, and foreign brands are growing day by day. I'm putting my words here today. Before long, half of the companies here will be acquired by them. Within ten years, there will be no local beer brands in Sichuan Province. "

As soon as Chu Tianyao said this, it was like a stone stirring up a thousand waves, which shocked all the business leaders in the lobby.

"President Chu, are you being too alarmist?"

On the side, Huang Mingui shouted at Chu Tianyao.

"Aren't you alarmist, Mr. Huang doesn't know? If I'm not wrong, people from Carlsberg should have met Mr. Huang already!"

Chu Tianyao squinted at Huang Mingui, and immediately said coldly.

Just one sentence, instantly made Huang Mingui's complexion change drastically.

"Chu Tianyao, don't talk nonsense, I don't agree with Carlsberg's acquisition plan."

Sensing the suspicious eyes of everyone in the field, Huang Mingui quickly explained.

It's just that as soon as he said these words, he realized that he had made a slip of the tongue. This was not an admission of what Chu Tianyao said just now.

"Everyone, even Shancheng Beer has been targeted by foreign investors. What do you think they will do next?"

Chu Tianyao looked at the crowd in the field, knowing that he had to add more fire, and then said:

"Everyone, don't forget that the MAXAM brand fell into the hands of the American Johnson company four years ago. It took less than three years for a national brand to plummet by [-] times."

"Many people are saying that foreign capital is good, but that is because they have not seen clearly the sinister intentions of foreign capital. They are not buying at a high price, but blatantly killing them."

Chu Tianyao said every word and every word, and the words he spoke one after another were like a blow to the head, knocking everyone in the field awake.

Even Guo Yiming and Huang Mingui didn't say a word at the moment.

The Maxam mentioned by Chu Tianyao, of course, they all know that this is an out-and-out Chinese national brand. The first setting mousse and the first sunscreen in the domestic cosmetics market are all produced by this brand .

But even such a national brand cannot escape the bad luck of being targeted by foreign capital in the end.

High-priced acquisitions or joint ventures to obtain brand management rights through various means, and then put these national brands on the shelf and discard them.

It seems that foreign capitals are operating at a loss, but in fact they have weakened the influence of national brands with their left hand, and built factories in China with their right hand to sell their Western goods, earning a lot of money.

In the 90s, such methods of foreign capital emerged in endlessly, which is also the most important reason why many national brands disappeared from the eyes of ordinary people in the future.

Take 1994 as an example, the well-known Zhonghua toothpaste in China was taken away by Unilever in the form of lease, and the Arctic Ocean beverage that countless people remembered from childhood was also held by Coca-Cola in the name of a joint venture.

Since then, these two major national brands have officially embarked on the road of extinction.

"President Chu, what do you say... what should we do?"

In the lobby, after 3 minutes of complete silence, someone suddenly looked up at Chu Tianyao with an expression of resentment.

"That's right, President Chu, from what you've said, we don't want to sell only their foreign products in the domestic beer market."

Everyone looked at Chu Tianyao in unison, with a look of anticipation in their eyes.

Sensing the changes in the eyes of the crowd, Chu Tianyao knew that the fire was almost over.

"It's very simple. As long as we join hands and point our guns at the outside world, the beer market in Sichuan Province will still be ours, and no one can touch it."

Chu Tianyao waved his hand, and his words instantly excited everyone.

In the entire southwestern region, the beer industry in Sichuan Province is the most powerful. Not to mention the two leaders of Blue Sword and Shancheng, there are also a lot of second- and third-tier beer companies.

It's just that everyone has been fighting alone, and now with Chu Tianyao's words, everyone finally understands the significance of the Sichuan Beer Industry Association.

in the lobby.

Seeing that everyone echoed Chu Tianyao's thoughts, Guo Yiming and Huang Mingui already knew that they had completely lost this time.

They underestimated Chu Tianyao, thinking that even if a trade association was established, making this guy the president would be just a superficial effort.

But they never expected that Chu Tianyao's methods were far beyond their imagination.

Just looking at the posture in front of them, they knew that it would be almost impossible to deal with Xingyao Wine Industry from now on.

During the dinner, Zhang Tongwei remained silent all the time, but there was a hint of complexity in his eyes looking at Chu Tianyao at this moment.

After all, what Chu Tianyao said just now is also a thought that has been suppressed in his heart for a long time, but he did not expect that Chu Tianyao could use this method to gather together a group of scattered people and endow the association with real meaning .

But again, he had some doubts.

Can Chu Tianyao do it?

Or is it that these remarks are just an excuse for this guy?

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