Rebirth: Back to 1993 as the richest man

The Sichuan Beer Industry Association was established.

Chu Tianyao, General Manager of Shining Star Wine Industry, was elected as the chairman.

Early the next morning, this report appeared on the front page of the Rongcheng Commercial Daily.

The name Chu Tianyao once again appeared in people's field of vision.

Also in August, Chu Tianyao's hop company reached cooperation with major beer companies in Sichuan Province, and the long-standing shortage of raw materials was finally resolved.

Although the price of hops is half higher than the previous market price, it is not easy for Chu Tianyao to let go of the supply of raw materials.

A group of enterprises bought raw materials from Chu Tianyao at high prices, and at the same time had to be grateful.

After all, it's only August, and their production is almost at a standstill. If they don't start work, there will be bigger problems. In comparison, just paying more for raw materials is insignificant.

In addition, under the call of Chu Tianyao, all the beer companies that joined the association raised their prepayment ratio overnight to 50.00%.

In this way, it not only reduces the pressure on those second- and third-tier beer companies with tight funds, but also gives distributors a certain turnover space.

With many companies taking the lead to set an example, the local second- and third-tier beer companies in Yunnan and Guizhou provinces also quickly followed suit. After all, everyone has been struggling with the advance payment ratio for a long time, and this time it is finally time to end the involution.

Everyone seems to have returned to the same starting line, even for Lan Jian and Shan Cheng, this is not an unacceptable result.

But for someone, the establishment of the Sichuan Beer Industry Association is more like bad news.

Especially when he heard that Chu Tianyao was the president, Wang Zhongda smashed the teacup in his hand severely in the office.

"This is blatant local protectionism. What age is it? How can Zhang Tongwei allow them to do this!"

Wang Zhongda took the report form handed over by his secretary and looked at the order volume which was gradually declining almost every day, his face was quite ugly.

The establishment of the Sichuan Beer Industry Association has caused local enterprises to sign up for groups to keep warm. Chu Tianyao released the supply of raw materials, which made the production lines of major enterprises return to normal, and easily got back the previous orders from distributors.

The market is so big, when others go up, they have to go down.

Although Tsingtao Brewery is well-known, it is still a foreign brand in Sichuan Province. Let alone Blue Sword and Shancheng, even those local breweries in the second and third tiers also have brand awareness that is deeply rooted in the hearts of the people.

"Even if they resume production, our distributors shouldn't be lost so quickly. What's going on?"

Wang Zhongda frowned tightly, a little confused about this question.

It is not the first time that Tsingtao Beer has been sold on a large scale in other provinces, but no matter what time it was before, it almost always became the leader of the local market, but in Sichuan Province, Wang Zhongda stumbled several times one after another.

"Have someone check it out, and pay close attention to the lawsuit with Xingyao Liquor, and press it down for me at all costs."

The presence of Blue Sword and Mountain City in the beer market in Sichuan Province is enough to give Wang Zhongda a headache. Now that Xingyao Liquor Industry has risen suddenly, Chu Tianyao has even become the president of the province’s Beer Industry Association, which makes Wang Zhongda

How to rest assured.

From the first time he met Chu Tianyao, he knew that this kid was definitely not a good person.

Although the Sichuan Beer Industry Association is only in Sichuan Province, no one knows that the beer market in the three southwestern provinces is almost controlled by Sichuan Beer Enterprises.

The gold content of the President Chu Tianyao cannot be underestimated.

……

Rongcheng Commercial Building.

It's all good news recently, and the office is full of joy.

Although the supply of raw materials has been liberalized, it seems that the competitiveness has increased, but in fact, the sales of Xingyao Liquor have not decreased but increased.

Chu Tianyao was elected as the president of the Sichuan Provincial Beer Industry Association. The news spread outside the province. Coupled with a series of advertising effects, it completely expanded the market of Xingyao Beer outside the province.

But at the same time, the long-standing shortcomings of Xingyao Liquor have been exposed again.

With the current production capacity of Xingyao Wine Industry, it is almost impossible to supply markets in multiple provinces at the same time during the peak season, and to achieve a high market share.

Right now, the only way is to expand the plant.

On August [-]th, Star Wine held its second high-level meeting this year.

Only this time, the meeting place was in Rongcheng.

The main content of the discussion at the meeting was the follow-up development of Xingyao Wine Industry.

Different from Chu Tianyao's opinion, the idea of ​​Chen Feipeng and others is to stabilize the status quo, mainly occupy the southwest region, and temporarily slow down the plan of external expansion.

After all, the price paid by Xingyao Liquor for this dealer war is not small. Currently, the entire company has a debt of up to 4000 million. For security reasons, most of the company's executives still hope to take advantage of the current peak season market to recuperate. Deleveraging.

After all, the company has earned a lot of money in the past two months, and the most important thing is to reduce the debt pressure first.

Office, in a temporary conference room.

After a group of senior executives spoke, Chen Feipeng also said: "I agree with everyone's opinion. It is not advisable to blindly advance. Our current debt pressure is not small, which makes the people below somewhat worried."

After all, although the company is well-known, it owes so much money to the bank, and there have been many rumors about Xingyao Wine Industry recently.

After sweeping his eyes over Chen Feipeng and others, Chu Tianyao's eyes fell on Zhou Yi who was beside him who was silent.

"Vice President Zhou, what do you think?"

Chu Tianyao suddenly asked.

Zhou Yi was taken aback when he heard the words, a trace of hesitation flashed in his eyes, but he finally decided to speak out his thoughts.

"I have a different idea from everyone else. I think we should be bolder at this time. Now that Mr. Chu has just become the president of our Sichuan Beer Industry Association, why don't we take advantage of the situation to vigorously develop markets outside the province? The cooperation with Yao Cargo will make it easier to open up markets outside the province along the Yangtze River."

When Zhou Yi said these words in one breath, some people naturally shook their heads.

"Vice President Zhou, it's easy to say. Although we are making a lot of money, we have a high risk of debt. Moreover, it is not easy to open up markets outside the province. Our production capacity has reached a bottleneck. If we want to expand our sales, we must first solve the production capacity problem."

"That's right, or we can learn from China Resources, and build factories in different places on a large scale to achieve local distribution, but we only have a few dollars in our account. Where can we get the money to invest in building factories for production?"

After Zhou Yi finished speaking, some people voiced their objections, and there were quite a few of them.

Of course, although there are people who agree with Zhou Yi's idea, the number is obviously not many.

It's just that Chu Tianyao seemed a little surprised after hearing Zhou Yi's words.

Zhou Yi's temperament has always been conservative, Chu Tianyao thought he would think the same as Chen Feipeng, but he did not expect this guy to agree with him on this matter.