Rebirth: Back to 1993 as the richest man

Chapter 335 The Hostility of the Pearl River

Guangdong Province, Yuejiang City.

As one of the well-known beer companies in China, Zhujiang Beer's reputation is second only to Tsingtao Brewery and Yanjing Beer.

In Guangdong Province, Zhujiang Beer is well known to everyone.

However, at the meeting today, as the chairman of Zhujiang Beer Group, Liu Zhiqing pointed at a group of company executives and yelled at them.

"As a local company, the right to host such an important event as the Shenzhen International Beer Festival has fallen into the hands of an unknown second-tier company. What are you guys doing?"

On the chairman's seat, Liu Zhiqing stood up and cursed with his hips on his hips.

On the other hand, more than a dozen senior executives of the company lowered their heads and did not dare to say a word.

They also didn't expect that the Shenzhen City would suddenly pop up a Xingyao Wine Industry and create a Shenzhen International Beer Festival.

At first they didn't take it seriously, thinking that it was a news hyped by a small company, but now the news has intensified, and they have even received the public support of the Shenzhen Municipal Bureau of Commerce, which is amazing.

How can Zhujiang, the leading beer company in Guangdong Province, accept that such a large profit gap falls into the hands of others.

"Chairman, we can't blame us for this matter. We didn't expect a Shenzhen Oktoberfest to come out in such a good way. We didn't even disclose any news about this matter."

As Liu Zhiqing's old buddy, Chen Kai, the deputy general manager, defended everyone.

An event like the Shenzhen International Beer Festival naturally had to be approved by the higher authorities, but not only the Shenzhen City, but also the Guangdong Province did not notify their own companies in advance during the whole process, which naturally made them feel a little wronged.

"It's no wonder that the superiors are biased. Why didn't any of you think of such a good marketing idea for the International Beer Festival?"

Liu Zhiqing wore a pair of brown glasses, glanced at everyone present, and said with a little anger.

If someone in the company proposed this idea at the beginning, with the strength of Zhujiang Beer Group, how could it be a foreign company's turn to seize the opportunity.

"Chairman, isn't the International Beer Festival not held yet?

How about... Let's take advantage of this time to shake things up and find a way to win the right to host? "

During the dinner, someone suddenly suggested to Liu Zhiqing.

Hearing this, many people's eyes lit up.

"That's right, I heard that the other party is just a second-rate company, and our Pearl River is a gold-lettered brand in the local beer industry. No matter what, the superiors have to favor us."

As soon as this remark came out, someone naturally echoed it.

However, when Liu Zhiqing heard this, his face immediately became annoyed, he slapped the table with one hand, and angrily said: "I still don't believe you are idiots, if this is really so easy, do you need to remind me?"

Chen Kai, the vice president, quickly stood up and signaled Liu Zhiqing not to get angry, then turned his head and explained to everyone.

"Regarding this matter, the chairman has already asked the higher authorities for instructions, but the venue for the International Beer Festival this time is Shenzhen City, not Yuejiang City. The decision is made by Director Liu of the Shenzhen Municipal Bureau of Commerce."

Upon hearing the Shenzhen Municipal Bureau of Commerce, everyone's expressions changed.

"Then what is the origin of Xingyao Liquor that even the Shenzhen Municipal Bureau of Commerce supports it so much?"

Everyone naturally knew what the words Shenzhen Municipal Bureau of Commerce meant. It was definitely not an easy task to get the Shenzhen Municipal Bureau of Commerce to nod in such a short period of time.

Even Pearl River Beer may not have this strength.

That's why they were even more curious about who the person behind Xingyao Liquor was.

"The International Oktoberfest is now a foregone conclusion. I didn't call the meeting to let you think of ways to use your brains."

Liu Zhiqing sat down, and then said: "Now we have only two paths, one is to choose to become a sponsor of the Oktoberfest and join the Shenzhen International Beer Festival, and the second is to join hands with local beer companies..."

Speaking of this, Liu Zhiqing's tone suddenly turned cold, which also made everyone in the banquet feel a bit of chill.

The first way is not difficult to understand, but the second way Liu Zhiqing mentioned is naturally to join hands with local counterparts to compete with the Shenzhen International Beer Festival.

As long as they don't participate, the beer festival held by Xingyao Wine Industry may only be left with those foreign brands.

In this way, the signboard of the International Beer Festival is naturally a bit misleading.

"Chairman, if we do this, will the Shenzhen market be dissatisfied?"

No one dared to speak, only Chen Kai, the vice president, asked cautiously.

After all, the Shenzhen International Beer Festival has received the support of the Shenzhen Municipal government. If these local companies do not cooperate, it will be a bit unreasonable.

Not only Chen Kai, but also all the senior executives present were also concerned about this.

"So what if you're dissatisfied? At worst, the Oktoberfest failed this time. Why don't we take the lead in organizing another one next year?"

Liu Zhiqing said with some disdain.

Hearing this, although Chen Kai strongly disapproved, but he knew the temperament of the chairman of his own company, and he was in a rage at the moment, so it was inconvenient for him to persuade him.

……

October NO.20 day!

Shekou Building.

Chu Tianyao was flipping through the newspaper in his hand, while Lu Qiuyu, who was sitting in the assistant's seat, was busy all the time.

Almost every 10 minutes, the phone on the desk rang.

This is the hotline for foreign investment of the Oktoberfest. Anyone who knows this number is not an ordinary person.

"Okay, we are very happy to cooperate with your company, but I still need to ask General Manager Chu for specific matters."

Lu Qiuyu showed a professional smirk, and after saying this gently, he finally hung up the phone again.

As soon as the phone was hung up, the expression on Lu Qiuyu's face changed instantly, looking at Chu Tianyao who was drinking coffee and reading the newspaper, his eyes were full of resentment.

"Assistant Lu has worked hard!"

Before Lu Qiuyu started complaining, Chu Tianyao brought a cup of freshly brewed coffee to Lu Qiuyu.

Seeing this, Lu Qiuyu gave Chu Tianyao a blank look, and his attitude softened a little.

"Tell me, what's the result today, these guys won't be able to sit still when they see the news in the newspaper!"

Chu Tianyao asked with a smile.

Hearing this, Lu Qiuyu took a sip of coffee to moisten his throat, and then said:

"You guessed it right, there have been no less than ten local beer companies in Guangdong Province calling today. They were a little worried when they heard that we charge high sponsorship fees, but after knowing that we don't charge sponsorship fees for domestic companies, They almost didn't even think about it and agreed."

Speaking of this, Lu Qiuyu glanced at Chu Tianyao in some puzzlement.

"Are you really sure you don't charge them a penny for sponsorship?"

Originally, Lu Qiuyu also thought that Chu Tianyao organized this beer festival to make a wave of money, but except for those foreign brands, Chu Tianyao almost always welcomes domestic beer companies, no matter how big or small, and does not The sponsorship fee needs to be paid by the other party.

Companies participating in the Oktoberfest only need to ensure the supply of their own brand products.

As soon as they heard the news, those local companies couldn't sit still, they wished they could sign a cooperation agreement with Chu Tianyao right away.

After all, it was just a supply of drinks, which was not a cost to them at all.

Paying this little price, you can get a free ride on the International Oktoberfest, which is a once-in-a-lifetime opportunity for those small businesses that urgently need to increase their popularity.

"As I said, the biggest beneficiaries of this International Beer Festival must be domestic enterprises."

Chu Tianyao stood in front of the floor-to-ceiling windows, lowered his head and lit the cigarette in his mouth, and then spoke.

For a moment, upon hearing Chu Tianyao's words, Lu Qiuyu was stunned.

If she didn't know Chu Tianyao well enough, she would have almost believed these righteous words.

"Fake!"

That's right, just because she knew Chu Tianyao well enough, she commented with a smile at this moment.

The original intention of Chu Tianyao to hold the Oktoberfest was because he was dissatisfied after being rejected by Tsingtao Brewery to participate in the Chinese tasting competition.

Besides, Chu Tianyao is purely a businessman, Lu Qiuyu doesn't believe that Chu Tianyao will do things that don't make money.

"By the way, not only beer companies are calling us, but many well-known companies in other industries plan to become sponsors of this Oktoberfest."

Lu Qiuyu suddenly remembered something, and handed a note with a phone number to Chu Tianyao.

"This is a car dealer named Tang Jizhong, who said he wanted to provide car sponsorship for our Oktoberfest. I didn't refuse, but said that I still need to ask for instructions."

"car dealer?"

Hearing Lu Qiuyu's words, Chu Tianyao was also a little surprised.

But immediately, he secretly thought of his mistake, and he didn't even think of it.

Since ancient times, the beauties of Xiangche have been in complete sets. Although there are five hundred beer treasures in his Oktoberfest, there are a few luxurious gimmicks missing.

If it is to put imported cars one after another into the booth, and then match them with beer babies one by one.

Isn't this the favorite auto show event for the majority of male compatriots in later generations?

In this way, not only men, but also women who like cars can participate in the talent show. Isn't it a two-pronged approach?

"Contact Tang Jizhong and tell us that a car dealer has already contacted us, first to stimulate his appetite. If he wants to become our only car sponsor, he can't just provide cars."

Hearing Chu Tianyao's words, Lu Qiuyu also nodded, of course he guessed Chu Tianyao's purpose.

After all, Tang Jizhong only provided some cars and hardly paid any real money. What Chu Tianyao wanted was, of course, a substantial sponsorship fee.

"Is there anyone else interested in sponsoring?"

With the example of Tang Jizhong, Chu Tianyao suddenly had many new ideas about sponsoring the Oktoberfest.

"There are still a few more, including beverage factories, real estate companies, and some local hotels!"

Lu Qiuyu replied without thinking.

"Tell them, as long as it is sponsorship, we will accept it!"

Hearing Lu Qiuyu's words, Chu Tianyao was overjoyed.

Chu Tianyao was busy planning marketing ideas before, but he forgot about sponsors. He obviously still has more potential to tap.

After all, everyone wants to rub a hand at something that is hot.

The Oktoberfest can’t just sell beer. For those women or the elderly who don’t drink beer, drinking some drinks and tea is also a good choice.