Rebirth: Back to 1993 as the richest man

Chapter 473 Chu Tianyao's Strategy

In the mid-90s, shortly after the VCD products of Wanyan Company were introduced to the market, there were indeed many counterfeit products on the market.

Just at the beginning, these so-called counterfeit manufacturers have not yet formed a scale. They can be small enough to be a family workshop with a few people, and even large enough to accommodate hundreds of people. Assembly factories.

It stands to reason that Wanyan Company was the first to eat crabs, but Jiang Wanmeng himself never thought that the vcd product he developed with so much painstaking efforts turned out to be a wedding dress for his peers and these counterfeit manufacturers.

Anhui Province, Wanyan Company Headquarters.

In the conference room, the faces of all the management present were a little unsightly.

"The special support list for the national technological transformation project has come out, and the quota has been given to Jiangkui Group in Jiangsu Province."

Jiang Wanmeng said in a deep voice, his face was also ashen.

They waited for more than a year for the special support funds, and their superiors clearly promised them such a hope, but in the end they did not expect it to go to his family.

Two hundred and forty million!

This is the amount of support funds approved by the national technical transformation project. If Wanyan Company can get this fund, it will be able to open production plants all over the country and solve their most fatal production problems.

But right now, the support funds have been completely wasted, and Wanyan Company's plan to occupy the national market in a short period of time has become a nonsense.

"Mr. Jiang, although we can't get support funds, our current operating conditions are good. The sales of VCDs have been rising, and our cash flow is continuous."

"That's right, if we are really short of money, at worst we can borrow from the bank or seek investment. Our vcd project has such a bright future, we are not afraid that no one will invest."

In the conference room, many people spoke one after another.

Although it failed to be selected for the international technological transformation project, Wanyan Company is not without hope of rising. Now it has signed a distribution contract with Shanghai Tong Trading in the eastern market, and the first payment will come in soon.

During the dinner, Jiang Wanmeng nodded slightly comfortingly when he heard what everyone said.

At least for now, there is no problem with the company's development. As long as there is enough time, it is no problem for them to eat most of the market.

"By the way, I heard that Xinke Electronics in Changzhou has also started making VCDs. Does anyone know about this?"

Jiang Wanmeng changed the subject, and suddenly asked everyone.

Since Wanyan Company pioneered the VCD player, there are not a few people at home and abroad who follow the trend to start VCD products, and Xinke Electronics is one of them.

"Xinke Electronics?

I seem to have heard that their factory used to make audio and was a little famous in the local area, but it is not a big factory, and the scale is estimated to be limited. It is just that our vcd products are selling well, so they want to follow suit. "

In the middle of the field, someone spoke.

Hearing this, Jiang Wanmeng frowned.

"No matter what, we will have many colleagues in the future. We have to work harder to expand the production scale and win the Suzhou market as soon as possible."

As soon as Jiang Wanmeng said this, several managers in charge of production nodded repeatedly.

"Also, I have something to announce."

In front of everyone, Jiang Wanmeng cleared his throat again, and said with determination in his eyes:

"In order to speed up the market expansion, I plan to spend 2000 million yuan to advertise on CCTV, and then to local joint dealers to promote. In a word, our sales volume will exceed 20 units within this year!"

In the conference room, as soon as Jiang Wanmeng said these words, he shocked everyone with his words.

The advertising fee of 2000 million yuan surprised all the senior executives present. They are all shareholders of the company. Of course, the money came from sheep.

But the major shareholders of the company are Jiang Wanmeng and Sun Yansheng, and this Sun Dong has been in the United States for a long time, so Jiang Wanmeng has the final say on Wanyan Company's affairs.

At this moment, although everyone was surprised by Jiang Wanmenghao's 2000 million advertising fee, no one dared to stand up and object.

After all, they are all aware of the future potential of VCDs in China. If their sales can reach 20 units this year, as Jiang Wanmeng said, then the 2000 million advertising fee will be too worthwhile.

"But Mr. Jiang, our current output is only [-] units per month..."

In the middle of the field, some people also raised questions in a low voice.

It's not against Jiang Wanmeng, but they are also aware of the current bottleneck of Wanyan Company. Their products make money, but the difficulty lies in the improvement of productivity.

If the annual sales volume exceeds 20 units, at least the annual output of their factory must reach this number.

"I have already made arrangements for this. I will allocate funds as special funds for our follow-up factory construction. If the money is not enough, we will finance it. If we can't, we will borrow it. In short, our productivity must achieve a qualitative breakthrough this year."

Jiang Wanmeng waved his hand, showing his pride at the moment.

As a company boss, Jiang Wanmeng is indeed a courageous person, but as a businessman, especially the first speculator in the industry, Jiang Wanmeng is too naive.

Until now, he has never noticed the earth-shaking changes that the domestic VCD market is about to usher in.

……

at the same time.

Chu Tianyao, who was in Rongcheng, was not as high-profile as Jiang Wanmeng.

He adopted the strategy used by Hu Zhibiao when he was running Aiduo vcd, encircling the city with rural areas, assembling production lines through small workshops, and occupying the market by means of acquisition and monopolistic competition.

There are two advantages to doing this. One is that it is not obvious and does not leak water. It is extremely difficult to attract the attention of others in the early stage. The second advantage is that it can greatly save time and energy. Although the amount of funds required is not small, Chu Tianyao’s Holding a patent and using the method of patent authorization can save him a lot of money.

mid March.

After Chu Tianyao's first legal team was successfully formed, he began to implement his own plan.

The most serious case of vcd player copycats is naturally in Guangdong Province, and Hu Zhibiao is responsible for leading the people to deal with the copycat manufacturers in Guangdong Province.

Chu Tianyao came to Rongcheng this time, firstly to integrate these copycat manufacturers, and secondly to establish a plan to take Rongcheng as the production center and completely eat the markets of the three southwestern provinces.

Don't forget, Rongcheng is Chu Tianyao's old base. Now the logistics routes of Xingyao Freight have already spread over half of the southwest region. With the convenience of logistics, Chu Tianyao has a unique advantage in the southwest region.

Rongcheng, next door to Xingyao Wine's office.

The Xingyao Technology Office, which had been vacant for a long time, was reopened, and it only needed Chu Tianyao's instructions, and it was full of people within a few days.

Even his younger sister, Chu He, was transferred by Chu Tianyao to the Xingyao Technology Office and temporarily served as the office manager.

Of course, the office has just been opened, and Chu Tianyao needs to be in charge of many things, so he has been so busy for several days that he didn't even have time to see Liu Na.