Rebirth: Back to 1993 as the richest man

Chapter 548

in the conference room.

At this time, after Li Yanran's words fell, the audience was suddenly silent.

Everyone's eyes were subconsciously looking at Li Yanran.

Naturally, they did not expect that Li Yanran would dare to question Chu Tianyao, the boss, face to face.

Although they were more or less dissatisfied with Chu Tianyao's appointment, after all, Zhong Zhiqiang was only an intern, and Li Yanran was also the leader of the marketing team.

What's more, this time Li Yanran has made such a contribution to the company, no matter in terms of level or ability, no one will be dissatisfied with Li Yanran being the manager of this department.

During the scene, feeling a trace of dissatisfaction in Li Yanran's calm eyes, Chu Tianyao looked calm and calm, as if he was not angry at Li Yanran's questioning.

"Anyone has the right to ask questions, and of course you can."

Chu Tianyao looked at Li Yanran and smiled.

Seeing Chu Tianyao's attitude, Li Yanran was a little surprised.

She originally thought that Chu Tianyao would be angry, but it turned out that he was not.

Chu Tian Yao glanced at everyone, then nodded to Lu Qiuyu.

Immediately, Lu Qiuyu distributed a document that had been prepared to everyone including Li Yanran.

When they got the documents just now, everyone was still a little confused, but when they opened the documents in their hands, there was a look of uncontrollable shock on their faces.

Even Li Yanran is the same.

"Our experience stores have opened to [-] cities in the province including Shenzhen?"

Li Yanran blurted out in surprise.

You know, it has only been a long time since the establishment of the marketing team, and Chu Tianyao's experience store project has only been officially launched for 20 days, which is almost at the speed of developing a city in a day.

"Thinking about it, you should know that Zhong Zhiqiang has always been in charge of the experience store project. The reason why this project has achieved such a huge success in such a short period of time is that he deserves the most credit. It is precisely because of this, I think twice. After that, the position of department manager was handed over to him."

When Chu Tianyao said this, his eyes first glanced at Zhong Zhiqiang, and then fell on Li Yanran.

"Of course, I don't mean that you are not as good as Zhong Zhiqiang. In fact, both of you have excellent abilities. Regardless of whether you are principal or deputy, you are just responsible for different projects. From the perspective of the company, I hope that you can work together in the future to improve The performance of the marketing team and the expansion of the company."

"Also, don't forget...the department manager is not your end point. Where you can go in the future depends on your follow-up performance. In Xingyao Technology, you will never lack opportunities!"

In the middle of the field, Chu Tianyao said these words, but it really played a bit of bloody effect.

His current intention was naturally to tell Li Yanran.

The department manager should not be her target. Chu Tianyao can see everyone's every move, and there are more things waiting for them in the future.

"Mr. Chu, Manager Li has signed a distributor like Guangqi Electronics. Such a large cooperation will bring a lot of profits to our company in the future. Although Zhong Zhiqiang's contribution is not small, I think the twenty The current profit brought by the experience store should not be enough to compare with the contract negotiated by Manager Li!"

in the conference room.

When Li Yanran was silent after hearing Chu Tianyao's words, no one could have imagined that someone would stand up and complain for Li Yanran during the banquet.

Speaking these words face to face, it naturally meant to question Chu Tianyao's unfair rewards and punishments.

At this time, Chu Tianyao's gaze also looked at the speaker.

The person who spoke was none other than Li Yanran's number one licking dog in the company, Lin Li.

Chu Tianyao also had some impressions of Lin Li.

David Yu's evaluation of this person is above average. In view of Lin Li's performance, he was given the position of team leader this time. After all, the marketing team is currently short of manpower.

Speaking of which, this Lin Li is also a graduate of a well-known university in China, with a professional counterpart, and his performance in the company is not bad.

Chu Tianyao did not expect that at this moment, Lin Li would complain about Li Yanran's stand.

"Lin Li, why did you talk to President Chu?"

During the dinner, when they heard Lin Li's words, some people naturally pulled Lin Li's clothes, signaling him to apologize to Chu Tianyao immediately.

That's all for Li Yanran.

After all, right now Li Yanran is one of the company's number one contributors. Even the boss of the company might not easily offend such a capable and good employee.

But what are you, Lin Li?

At this time, after being persuaded by the people around him, Lin Li regretted it a little bit. He secretly thought that he was too impulsive just now, and he only cared about showing off in front of Li Yanran, hoping to win Li Yanran's favor by doing so.

But never expected that even if Lin Li stood up to speak for her at this moment, Li Yanran still didn't give Lin Li a second look.

Anyone can see the purpose of Lin Li's actions. Looking at Li Yanran's attitude at this moment, they can't help but sigh secretly, and silently sympathize with Lin Li, who is a licking dog.

"President Chu said that anyone has the right to ask questions. I don't have any selfish intentions, I just ask my own questions!"

Lin Li thought about it, and quickly mustered up his courage to say again.

At this moment, he can only gamble.

"Lin Li is right. Any decision in the company, as long as it concerns you, you can express your own opinions. I think it's very good."

Chu Tianyao smiled and waved his hands, which eased the stiff atmosphere a little.

And hearing what Chu Tianyao said, Lin Li couldn't help but secretly heaved a sigh of relief.

"Now, let me explain Lin Li's problem."

Chu Tianyao's voice continued to sound.

At this time, the eyes of everyone in the field focused on him again.

In fact, they all had the same doubts as Lin Li in their hearts. If it is true that Zhong Zhiqiang's contribution is not small, but in terms of the benefits brought to the company, it is obvious that Li Yanran is better.

"What do you think Starlight Technology will take in the future?"

Before explaining again, Chu Tianyao suddenly asked everyone a question.

What route will the company take in the future?

This question stumped the new employees who had just joined the company for less than a month.

Even Zhong Zhiqiang and Li Yanran fell into deep thought because of Chu Tianyao's words.

When he was implementing Chu Tianyao's experience store plan before, he kept thinking in his heart.

In the short term, the experience store project is a real money-burning project. Even if Chu Tianyao is well-off, if the experience store is to change from quantity to quality, it will burn millions or even tens of millions of records during this period. funds.

And that's exactly what he was wondering about.

What is Chu Tianyao's purpose?

Just to better sell Ericsson products?

in the conference room.

A few minutes passed, except for the frowns that were furrowed, no one in the room gave an answer.

Chu Tianyao was not surprised by this.

After all, the emerging terminal retail model of the experience store is powerful, not to mention them, even few people in the domestic business community can predict it.

Since Chu Tianyao came here 30 years later, he has already been familiar with this terminal retail model.

In the past, Apple used the experience store model to open up the international market. This model of direct integration from production to retail has also given many domestic companies a head start.

Immediately afterwards, domestic companies such as Xiaomi, BBK, and Huawei also began to follow suit.

It wasn't until they did it that they realized how important it is for a company to control the terminal retail channel.

This directly allowed them to get rid of the agency dealers, which not only greatly increased the profit margins, but also prevented the middle and lower reaches of the dealers from messing around and destroying the risk of their own word-of-mouth brands.

In addition, with its own terminal retail channels, the company can sell more than just a single mobile phone product.

Don't you see Xiaomi 30 years later, it has almost evolved from a mobile phone company to a new technology company covering all home appliances.

The main reason why Xiaomi can develop such a comprehensive business is the strong cards in their hands.

There are tens of thousands of "Xiaomi Homes" in the national market. With such a strong terminal retail channel, let alone selling mobile phones to sell appliances, even selling rice cookers can make a fortune.

in the conference room.

Looking at the silent crowd, Chu Tianyao also opened his mouth to explain.

"You think that the profits brought by these [-] experience stores are not worth a distribution contract from Guangqi Electronics, but have you ever thought that if you get rid of distributors like Guangqi Electronics, you will end up retailing How much more profit can we make if the channel is in our own hands?"

During the banquet, when Chu Tianyao said this, everyone was stunned.

Get rid of dealers?

This is something they never thought about before.

Because let alone Xingyao Technology, even leading technology companies as strong as Lenovo are still using distributors for product sales.

After all, with the existence of distributors, manufacturers themselves can realize rapid market realization.

What's more, if there is no distributor, how can the production company sell its products to the market?

You must know that although most domestic production companies have their own offices and even sales teams, they are not companies specializing in trade. Not to mention the weak marketing capabilities of the production companies themselves, they cannot compete with other trading companies in the market at all. .

Many companies have the idea of ​​getting rid of dealers and developing their own sales companies, but there are only a handful of companies that can really make it.

"If we completely get rid of mid- and downstream dealers, we can at least gain 20.00% more profit margins on Ericsson products alone."

Not long after Chu Tianyao finished speaking, Li Yanran suddenly answered.

20.00% profit margin!

This is the approximate answer Li Yanran obtained after calculation.

Even so, this number still surprised everyone present.

"We have worked so hard to win Ericsson's exclusive agency rights, and we only get 15.00% of the profits from these distributors. How can they get more money than us?"

Lin Li was also a little surprised.

The same is true of the people who heard it.

For Ericsson products, Shining Star Technology paid a sky-high price to win its exclusive agency rights in China, but it never expected that these so-called distributors would be cheaper in the end.

"That's right, no matter how precious the agency right is, it's just a piece of waste paper if you can't sell the product. We can get 15.00% of the profit, which is not bad. As far as I know, some home appliance manufacturers can only do it in the hands of dealers at best. Get ten percent of the profits."

This time, before Li Yanran could speak, Zhong Zhiqiang at the side added.

Hearing this, everyone was speechless for a moment, and Li Yanran just turned to look at Zhong Zhiqiang, without saying anything.

Obviously, Zhong Zhiqiang has also investigated this issue.

"That being said, how is it possible to get rid of these dealers?

Are our products still on sale? "

"That's right. After all, we don't have our own sales team, and it's not easy to master a mature sales channel. What's more, we not only want to do the Shenzhen market, but also the whole province's market."

"It is true. If we really want to occupy the market in Guangdong Province within half a year, we can only rely on these dealers who are like local snakes."

None of the people here are idiots, after Li Yanran and Zhong Zhiqiang mentioned this point, they all said it out.

"You're right, we really can't get rid of our dependence on dealers right now."

Chu Tianyao glanced at everyone, and continued: "It is precisely because of this that I want to set up a marketing team and ask you to connect with dealers."

Hearing what Chu Tianyao said, everyone nodded first, but then they became suspicious again.

That being the case, why did Chu Tianyao spend so much effort on launching the experience store project?

Although they haven't had a deep understanding of it, they think that if they really want to open experience stores all over Guangdong Province, they will definitely need to invest a lot of special funds during this period.

"As a human being, of course you must have a dream."

Aware of everyone's confusion, Chu Tianyao said with a generous smile: "Quickly occupying the Guangdong market is to build our reputation and reputation, and what we need to do afterwards is to use the brand effect brought by Ericsson products to feed us back. experience store project.”

"Backfeed?"

Hearing these two words from Chu Tianyao's mouth, everyone was shocked.

"Using the word-of-mouth and brand effects brought by Ericsson products can indeed help us better develop the experience store project. Although this is a good idea, the funds we need to invest in this project will not be reduced by half."

At the conference table, Zhong Zhiqiang, who was sitting as Chu Tianyao's deputy, said in a deep voice.

Regarding this point, he had indeed made assumptions before, but he never thought that Chu Tianyao would actually dare to make such an idea.

Even with the brand effect brought by Ericsson products, it takes a lot of money to make the experience store project work.

At this moment, upon hearing Zhong Zhiqiang's words, Li Yanran and everyone at the banquet also nodded.

Obviously, they also think that the experience store is a money-burning project.

"You don't need to worry about this, the company can still spend this little money."

Facing everyone's worries, Chu Tianyao said with a relaxed smile.

Seeing Chu Tianyao's attitude, everyone was surprised and couldn't help but sigh how rich his company is?

First, he spent a lot of money to buy the Sihai Building, and then spent a lot of money to win the exclusive agency rights of Ericsson. The other companies are probably already heavily in debt, but Chu Tianyao actually wants to burn money at this juncture Develop experience store projects.

"Mr. Chu, if the experience store can really form a scale, it will really be just around the corner to get rid of the dealer cooperation model."

During the dinner, even Li Yanran couldn't help but praise at this moment.

In the short term, the experience store is indeed a money-burning project whose income is far lower than the return, but in the long run, once the dealers get rid of the terminal retail channels, what the future brings to Shining Star Technology will not only be It's the profit in front of me.

When everyone heard Li Yanran's words, they couldn't help but start to think about it.

If this is the case, Shining Star Technology will definitely be able to rank among the first-class enterprises in the country in the future.

Imagining the beautiful blueprint that Chu Tianyao outlined for them in their minds, everyone couldn't help feeling a little excited for a while.

"Now, do you know what the success of the experience store project means?"

Looking at the crowd trapped in fantasy, Chu Tianyao said again.

At this moment, everyone woke up from their contemplation. After knowing the plan of Chu Tianyao's experience store project, they couldn't help feeling a little emotional at this moment.

To be honest, they have nothing to say about Zhong Zhiqiang's contribution to the experience store project, as the manager of this department.