Rebirth: Back to 1993 as the richest man

During these two days, it was rare for Chu Tianyao to stay with the two sisters-in-law at home.

To pass the time, he also specially bought a Changhong color TV.

This is the first color TV in the family building. The Legend of the New White Snake has been on the air for the past two days, but Liu Na and Chu He spend almost all day in front of the TV.

Speaking of this drama, Chu Tianyao is naturally no stranger.

This is a costume drama broadcast in Taiwan Province last year. It was only introduced from Taiwan Province to CCTV [-] for broadcasting in February this year.

Thinking of this, Chu Tianyao couldn't help but think of another popular drama, Returning the Pearl.

At this time, there should be five years before the release of Huanzhugege. As soon as the show was broadcast, it almost won the ratings championship for several years in a row, and I don’t know how many mainland audiences’ tears have been harvested.

In particular, the classic scene of Nanny Rong getting needles is almost regarded as a villain classic.

In the blink of an eye, the time came to June [-]th.

Domestic students ushered in a vigorous national college entrance examination, which can be called the modern version of the carp jumping over the dragon's gate.

For Chu He who is taking the college entrance examination, Chu Tianyao is not too worried. His sister has always been among the best, not to mention Qingbei, it should not be a problem to go to a key college.

On the other hand, when the college entrance examination was in progress, Chu Tianyao's Xingyao No. [-] Factory was also busy with production.

In the office of Shining Star No. [-] Factory.

Chu Tianyao called Luo Jin and Zhou Yi to report on the production situation in the past few days.

"Brother Yao, it is conservatively estimated that the daily output of our second factory can reach more than [-] tons, which is enough to meet our sales in the Lucheng area."

Luo Jin handed over the production report to Chu Tianyao. He stayed in the factory for the past few days and was in charge of production, but he didn't dare to slack off for a day.

Chu Tianyao looked down at the report in his hand.

The first batch of beer from the second factory is about to come out, and the daily output has reached as much as [-] tons. With the addition of the part of the first factory, the daily output of Xingyao Brewery is now close to [-] tons.

"How's the situation over there at the glass factory?"

Chu Tianyao put down the report in his hand and looked at Zhou Yi.

Zhou Yi said, "There is no problem with the glass factory for the time being, and it can keep up with the production progress of the second factory. In addition, the packaging workshop has already upgraded our outer packaging."

Hearing Zhou Yi's words, Chu Tianyao nodded in satisfaction.

According to Chu Tianyao's request, the outer packaging of Blue Bird Beer has been changed, and the stickers also explain the prize-winning activities for opening the lid.

Now, you only need to buy a bottle of Blue Bird beer and open the bottle cap to see if you have won the lottery.

As for the prize, with the winning bottle cap, it can be exchanged for a bottle of Blue Bird beer for free.

"Brother Yao, isn't our winning rate of 30.00% five too much?"

In the office, Zhou Yi still said with a little worry.

Chu Tianyao set the winning probability of the first batch of products to 30.00%. That is to say, for every three bottles of Blue Bird beer you buy, you are guaranteed to win one bottle.

As a result, the profit margin is naturally greatly reduced.

Zhou Yi's worry was not unreasonable, and there were not a few manufacturers who used this routine to kill him in his previous life.

"This is just the winning rate of the first batch of products. When we successfully distribute the products, the winning rate of subsequent batches of products will naturally be lowered."

Chu Tianyao answered Zhou Yi's doubts.

After all, Xingyao Distillery has the right to interpret the final event, and Chu Tianyao has the final say on the winning rate.

Therefore, Chu Tianyao had to make the first batch of products even if they were making money at a loss.

He has not forgotten that Master Kong used this trick to sell with prizes, and forcibly broke his way out of the suppression of first-line beverage brands such as Uni-President and Wahaha.

Only later, this trick was stopped by the above, and it ended without a problem.

However, right now, Chu Tianyao intends to create a precedent for rewarded sales in the beer industry. No matter what, he has to be the first person in this industry to eat crabs first.

Only by using this trick can Blue Bird Beer enter the Lucheng beer market quickly and gain a firm foothold.

After all, Tsingtao Brewery is about to go public, China Resources is about to acquire Shenyang Snow Brewery to enter the mainland, and there are still major beer factories such as Yanjing and Zhujiang competing, so there is not much time left for Chu Tianyao.

The war of capital is about to begin, if Chu Tianyao cannot gain a firm foothold, all that awaits him is to be gnawed to pieces by these capital crocodiles.

……

June [-]th, the first day of the college entrance examination.

The newly upgraded Jade Bird Beer has officially entered the market. At present, the products sold in Yongning County are still the old stocks, and the products sold with prizes are the first to enter the Lucheng area.

In order to cooperate with the launch of new products, Chu Tianyao also spent a lot of money to publish an advertisement in Lucheng Commercial Daily.

After the college entrance examination, for candidates who have been depressed for three years, it is naturally a rare time to indulge.

With the start of the summer vacation, the business of the major night markets has improved a lot.

And a product called Blue Bird Beer appeared quietly in various nightclubs and restaurants in Lucheng.

For this local beer with a name similar to Tsingtao Beer but with a better taste, the common people obviously have a higher acceptance.

Of course, the most important reason for this is the impressive winning rate.

This novel sales method immediately made everyone enthusiastic about it, and even many people now specify that they want to buy Jade Bird when they buy beer.

Less than a week.

The daily sales volume of Xingyao Winery is increasing at a speed visible to the naked eye.

Today, the total daily sales volume of Blue Bird Beer has reached 1 cases. According to the winning rate of 30.00%, Chu Tianyao would have to give away 4000 cases of beer a day.

In the past few days, Blue Bird Beer has continuously refreshed its market share in Lucheng at an almost crazy speed.

It is estimated that it will only take a week at most, and the market share of Blue Bird Beer can even compete with Tsingtao Brewery.

However, although Blue Bird Beer is selling well, Zhou Yi has been complaining incessantly these days.

He still underestimated the madness of the market. The winning rate of 30.00% five almost reduced the profit margin of Xingyao Winery by [-]%.

If this continues, Xingyao Winery will go bankrupt within a month.

In the factory office.

Finally, Zhou Yi couldn't hold back anymore and protested to Chu Tianyao.

"Brother Yao, if we continue to sell like this, even if we have ten factories, it won't be enough!"

Seeing Zhou Yi's frown forming a big Sichuan character, Chu Tianyao smiled.

"Don't worry, although the first batch of products didn't make any money, we successfully opened up the market and signed a lot of orders. The winning rate of the second batch of products is only 20.00%. If we continue to sell at this rate, our profits will be very fast. will be back."

Seeing Chu Tianyao so calm, although Zhou Yi was still worried, he could only choose to trust Chu Tianyao at the moment.