Rebirth: Back to 1993 as the richest man

June NO.18.

As the second batch of Blue Bird Beer entered the market, it was sold out quickly.

Drinking a bottle can earn you a bottle. For fast-moving consumer goods such as beer, the common people are obviously very keen.

To put it bluntly, this is the temptation of psychological interests.

This kind of sales method, on the one hand, gives consumers benefit feedback, and on the other hand, it caters to the "gambling" nature of mass consumers.

The pulling effect generated by the combination of the two will quickly help Blue Bird Beer occupy the market in a short period of time.

However, the huge changes that have taken place in the Lucheng beer market during this period have naturally attracted the attention of many interested people.

At this time, it was in Rongcheng, the capital of Sichuan Province.

In an office building with a signboard of Tsingtao Brewery Office.

"Sales in the Lucheng area have declined?"

A middle-aged man in a suit stared at the report handed over by his assistant, his face stunned.

In recent years, Tsingtao Brewery has swept all major cities across the country with almost no failures. This is the first time he has seen sales of his own beer decline in a certain area.

"Call Chen Feipeng in Lucheng and ask what's going on?"

The middle-aged man looked up at the female assistant beside him and said.

Not long after, the female assistant used the landline on the table to call Chen Feipeng, the sales manager in charge of the Lucheng area.

Ten minutes later, the middle-aged man holding the phone also had a look of surprise on his face.

"Blue Bird Beer? Sales with prizes? It's interesting. Although the name makes me a little bit annoyed, it's considered a talent to figure out this way to get into the Lucheng market."

"Mr. Wang, should we take some countermeasures? I think this idea of ​​prize sales is a good idea, how about we also..."

On the phone, Chen Feipeng also quickly suggested, but he was interrupted by the middle-aged man just in the middle of speaking.

"Don't worry about it for now, it's just a small factory. It's other people who should be worried now, not us."

After the middle-aged man finished speaking, he hung up the phone.

After knowing that the other party was just a small winery, he didn't have much interest.

After all, the gains and losses of a city are not in his eyes at all. Besides, with the current popularity of Tsingtao Beer, there is no need to use this cost-cutting sales method.

This is almost the way to kill one thousand enemies and lose eight hundred. If you are not careful, you are playing with fire.

Tsingtao Brewery will go public in Hong Kong next month. At this juncture, the top management of Tsingtao Brewery will not allow any troubles to happen to them.

Another week passed.

June 25th.

Before Chu Tianyao spent money on advertisements, the headlines of today's Lucheng Commercial Daily showed the news of Cyan Bird Beer.

In less than a month, Blue Bird Beer has been encroaching on the beer market in Lucheng area in a frenzied manner since it adopted prize-winning sales.

All of a sudden, Blue Bird Beer became a complete hit in Lucheng.

At present, almost all the retail stores that can be seen on the market are selling the recently popular Blue Bird Beer.

In the factory office.

When Luo Jin and the others looked at Chu Tianyao, their faces were filled with excitement in capital letters.

"It exploded, it exploded... We completely detonated the beer market in Lucheng."

Zhou Yi couldn't hold back his excitement, and said to several people.

Because of the emergence of Qingniao beer, the sales of beer in Lucheng area also increased significantly during this period.

Today, in the entire Lucheng beer market, Blue Bird Beer is far ahead, even surpassing the leading brands in the province, Blue Sword and Shancheng, reaching a market share of 40.00% in Lucheng.

Don't underestimate the 40.00% market share.

You must know that there are more than ten kinds of beer brands, large and small, in the Lucheng area. Among them, Blue Sword and Shancheng lead the sales, and now they have fallen to 20.00%[-] of the market share. The remaining foreign brands such as Qingdao and Yanjing are also in compete with each other.

It is almost a miracle to be able to achieve the first market share in such a short period of time.

"Let's talk about the actual profit!"

Chu Tianyao glanced at Zhou Yi and asked, he was more concerned about this naturally.

With the increase in sales, Chu Tianyao lowered the winning rate, and the profit of Xingyao Winery is also gradually rising.

"In two weeks, our average daily sales were 420 boxes, total sales reached 30.00 million, and the profit margin returned to 120%. That is to say, we earned [-] million in less than half a month. .”

Zhou Yi couldn't control his emotions and said agitatedly, if he hadn't been in charge of the sales work himself, I'm afraid even he himself couldn't believe it.

"How much? 120 million?"

Luo Jin and Huang Sanshui also opened their mouths wide, with expressions of disbelief.

Xingyao Distillery has not even been established for half a year, and it has become a large enterprise with a monthly profit of over one million in a blink of an eye. How can it not be shocking.

"Don't rush to be happy, we just took the lead, and besides, this is not the final net profit." Chu Tianyao looked at the excited three people in front of him, and said: "Those people will not sit back and watch us occupy the Lucheng market. Yes, if my guess is right, it won't be long before they will make some moves."

Hearing what Chu Tianyao said, Zhou Yi calmed down first.

Naturally, he also knew that although the routine of prize sales was popular, it was not impossible to copy, and it could even be said that it was extremely easy to copy.

During this period of time, Blue Bird Beer relied on this trick to sweep the market, and I believe it has already attracted the attention of many people.

"Brother Yao, if this trick is learned by other manufacturers, I'm afraid the entire Lucheng beer market will be in chaos!"

Thinking of this, Zhou Yi couldn't help blurting out.

It is not difficult to imagine that if other manufacturers also use the same tactics as Chu Tianyao, what kind of impact it will have on the entire Lucheng beer market.

"It's nice of you to think of that."

Chu Tianyao praised Zhou Yi. It seems that Zhou Yi's business sense has become much sharper after training during this period.

"Don't worry, I have already dealt with this matter."

Chu Tianyao smiled, and as he spoke, he took out another plan from the drawer and handed it to the people in front of him.

"Prize sales plan 2.0?"

Looking at the eye-catching title on the proposal, Zhou Yi and the others were also extremely curious.

"This time, our goal is not only in Lucheng, but to take advantage of the advantages of the Lucheng market and take the opportunity to sell to surrounding cities."

Chu Tianyao stood up, looked at the three people in front of him seriously, and said word by word:

"We don't have much time, one year... I want to move the headquarters of Xingyao Winery to Rongcheng within one year."

In the spacious office, the three of them were shocked when they heard what Chu Tianyao said.

Rongcheng!

That is the capital city of Sichuan Province, the center of the entire southwest region.

A firm foothold in Rongcheng means that Xingyao Winery already has the capital to gain a foothold in the entire three southwestern provinces.

Just thinking of this, the three of them became extremely excited.

Perhaps in the eyes of outsiders, what Chu Tianyao said is nothing short of a dream, but the three of them have followed Chu Tianyao for a long time, but they firmly believe in Chu Tianyao's words.

a year.

Just because others can't do it doesn't mean they can't either!