Rebirth: Back to 1993 as the richest man

end of june.

The land of Bashu is extremely hot.

The hot weather is the best season for beer sales.

During this period of time, with the sudden rise of Cyan Bird Beer, it seems that there has been a catfish effect in the entire Lucheng beer market, and major manufacturers have increased their attention to the Lucheng market.

Since Blue Bird Beer's prize-winning sales achieved great success, major second- and third-tier beer brands have followed suit, and each has come up with a marketing plan for prize-winning sales.

Led by Yanjing and Zhujiang Beer, they took the Lucheng area as a pilot and sold a batch of event products, followed by breweries such as Blue Sword and Shancheng.

All of a sudden, stimulated by the biggest discounts offered by major manufacturers, the entire Lucheng beer market reached an unprecedented consumption enthusiasm.

On this day, Zhou Yi came to the office to look for Chu Tianyao under the scorching sun at noon.

"Brother Yao, as expected, major manufacturers have started to sell with prizes."

Zhou Yi wiped the sweat from his forehead, and looked at Chu Tianyao who was sitting behind the desk.

Chu Tianyao looked down at the data submitted by the people below, and asked without raising his head, "Is the second batch of products online?"

Zhou Yi nodded and replied: "Currently [-] boxes have been put into the Lucheng market one after another. According to what you said, brother Yao, we have added a lot of awards."

Mentioning Chu Tianyao's prize-based sales 2.0 plan, Zhou Yi himself was full of praise.

The first prize is 10 yuan.

Once this gimmick is thrown out, I am afraid it will be tantamount to dropping a blockbuster in the Lucheng beer market.

10 yuan, placed in the early 90s, is a wealth that ordinary people can hardly earn in a lifetime.

But now, you only need to buy a bottle of beer, and you have the opportunity to realize your dream of getting rich.

Not only the first prize, this time Chu Tianyao's prize sales 2.0 also added other prizes.

The second prize is a Jialing motorcycle, which is also worth several thousand.

Nowadays, thousands of households use the possession of a motorcycle as the standard to measure family wealth. If anyone owns a motorcycle, it is a standard wealthy family.

In addition, there is a third prize, which can be redeemed for one yuan.

As long as you win the third prize, you can use one yuan to buy a bottle of Blue Bird beer.

It is said to be the third prize, but it is actually a consolation prize, but at least it is better than nothing.

In this first batch of products, Chu Tianyao even increased the winning rate of the third prize to 50.00%.

In other words, for every two bottles of Blue Bird beer you buy, you can basically win a third prize.

As far as Chu Tianyao was concerned, selling a bottle of Blue Bird Beer for one yuan would not cause much profit loss at all, so this whole sales plan was almost completely beneficial to Xingyao Winery.

"I've done everything that needs to be done, and now I'm waiting for market feedback!" Chu Tianyao looked up at Zhou Yi, and continued, "But it will be hard for you to keep an eye on the market at all times, regardless of any disturbances. , you must notify me as soon as possible.”

Hearing Chu Tianyao's words, Zhou Yi grinned and said, "As long as we can win this battle, all this hard work is nothing."

Thinking of Xingyao Brewery becoming a big company like Tsingtao Brewery in the future, Zhou Yi has been dreaming for the past few days since he returned home last time.

In order for Zhou Yi to focus on sales, Chu Tianyao kicked Huang Sanshui to the glass factory and asked him to take over the affairs of the glass factory.

If the award-winning sales 2.0 can be successful, it will be a major breakthrough for Xingyao Distillery.

But this road is not easy to walk, Chu Tianyao is destined to walk on the corpses of many people.

……

July in Lucheng.

For the average person, it's not much different except that it's a little hotter than usual.

It's just that in the streets and alleys, many people playing mahjong on the street have a bottle of cool cold beer on the table.

"Have you heard? Old Zhang from Dujia Street won a grand prize of 10 yuan two days ago. I heard that it was even reported in the newspaper."

"I've heard about it a long time ago. It seems that the kid in his family bought beer. What luck!"

"That's right, it seems to be this blue bird beer that I bought, and my family also likes to drink it recently."

People in Sichuan Province naturally cannot do without mahjong in their casual life, and many gossips among parents are spread through these mahjong tables.

Of course, if you want to talk about the hottest topic these days, it is Blue Bird Beer.

At first, many people were still skeptical about the authenticity of the 10 yuan bonus of Cyan Bird Beer, but after a piece of breaking news from Lucheng Commercial Daily appeared on the page, everyone's enthusiasm was instantly ignited.

Actually won the lottery!

10 yuan is a fatal temptation for ordinary people today.

For a while, because of the news of winning the lottery, the sales of Blue Bird Beer increased by 20.00% in just a few days.

Yongning County, in the office of Xingyao No. [-] Factory.

Chu Tianyao looked at the Lucheng Business Daily in his hand, with a smile on his face.

In the past half a month, he has issued a total of one first prize and ten second prizes, totaling less than 20 yuan, but the increase in the sales of Blue Bird Beer is extremely significant.

Now that the major beer manufacturers are showing their talents, Blue Bird Beer has not only stabilized its sales, but has also further increased its market share, causing many people to secretly click their tongues.

It’s just that some people are happy and some are worried. In the past two weeks in Lucheng area, several small breweries have announced their closure.

In terms of competitiveness, they can't even compete with third-tier brands like Luye Beer, and they don't have strong capital to allow them to participate in this prize-winning sales war. The only thing that greets them is bankruptcy.

Even the big provincial factories like Blue Sword and Shancheng have complained a lot recently in the Lucheng area. The high probability of winning the lottery in the early stage almost made them no profit at all. They originally hoped to copy Chu Tianyao's means Losing money to make a wave of sales, but never expected that Chu Tianyao would come up with another prize-winning sales 2.0.

This time, it made them fall into a stalemate.

After all, they have made sufficient preparations for this, and the inventory of hundreds of thousands of boxes cannot be sold out in a short time.

"Brother Yao, now our market share in Lucheng has increased to 40.00%[-], and we have completely suppressed other manufacturers."

In the office, Zhou Yi happily reported to Chutian Yaohui.

Hearing this, Chu Tianyao didn't have the joy he had imagined on his face, as if all this had been within his expectation.

"If you count the days, there will be news from Hong Kong City soon. Tsingtao Brewery is now in a critical period, and it probably won't care about the gains and losses of this small city of Lucheng."

Chu Tianyao put down the newspaper in his hand, and then walked to the window on one side.

"Without the rival of Tsingtao Brewery, this time we took advantage of it, but soon, the domestic beer market will undergo earth-shaking changes."

Chu Tianyao took out the cigarette case, lit one for himself, and spit out a wisp of smoke.

If he remembers correctly, that is, this month, Tsingtao Brewery will go to Hong Kong to announce its listing.

Behind Chu Tianyao, Zhou Yi was confused when he heard his boss's words.

Obviously, he didn't know what Chu Tianyao's words meant.