Rebirth: Back to 1993 as the richest man

[-], July [-]th!

The domestic beer market ushered in a blockbuster news.

Tsingtao Brewery was successfully listed in Hong Kong City, becoming the first domestic company listed in Hong Kong.

This step has left a mark in the entire domestic business history. According to preliminary estimates, the listing of Tsingtao Brewery in Hong Kong can raise at least [-] million Hong Kong dollars.

As soon as the news came out, domestic large and medium-sized enterprises boiled almost overnight.

When all the business executives talked about Tsingtao Brewery, their voices were full of envy.

The spread of this news has also allowed Tsingtao Brewery to secure its leading position in the domestic beer market, which has brought a lot of help to the sales of Tsingtao Brewery.

Three days later.

In Rongcheng, Sichuan Province, Tsingtao Brewery officially canceled its office in Rongcheng and changed it to a sales branch in Sichuan Province of Tsingtao Brewery.

On the opening day, firecrackers were fired outside the office building, and many celebrities and political figures in Rongcheng came to cut the ribbon to congratulate.

General Manager's Office.

Wang Zhongda was sitting at his desk, looking at the reports from various places handed in by his assistant.

With this wave of listing in Hong Kong, Tsingtao Brewery's sales in various parts of the country have recently been rising one after another.

But when his eyes fell on the Lucheng area, Wang Zhongda frowned slightly.

"Has the market share dropped to 15.00%?"

Wang Zhongda was a little surprised.

How long has it been since Tsingtao Brewery's sales in Lucheng fell so sharply?

"Give me the market research report recently submitted by Chen Feipeng."

Wang Zhongda glanced at the female assistant next to him. He never thought that he just went to Hong Kong City for a trip, and Tsingtao Brewery had already lost the Lucheng market as soon as he came back.

Seeing that her boss was unhappy, the female assistant also quickly handed in the investigation report that Chen Feipeng had just handed in two days ago.

"what!"

After receiving the report, Wang Zhongda just glanced at it, and even let out a little surprise, looking a little surprised.

"It's such a powerful method, just this move, I'm afraid it will drag many people to death."

In Chen Feipeng's report, of course, he wrote in detail the changes in the beer market in Lucheng area during this period, and the biggest focus was naturally on Qingniao beer.

Wang Zhongda did not expect that such a little-known small factory could beat so many major beer factories in Lucheng.

"Uncle Wang!"

Just when Wang Zhongda was amazed, the door of the office was opened, and a fashionable young woman walked in immediately.

The female assistant also had a smile on her face when she saw the person coming.

Dare to break into the general manager's office without knocking on the door, which is enough to show that this woman is of extraordinary status.

"Qiu Yu, why are you here?"

Behind the desk, Wang Zhongda looked up and said with a bit of surprise on his face.

"Why, Uncle Wang doesn't welcome me?"

The woman looked to be in her early twenties, wearing a tunic dress, carrying a small Coach leather bag, and a pair of burgundy stiletto heels on her feet. She looked like a standard 90s returnee dress.

"I've heard about the listing of Tsingtao Brewery when I was abroad, and this time I came to Rongcheng to congratulate Uncle Wang."

Lu Qiuyu smiled mischievously, walked straight to Wang Zhongda's desk, and sat down carelessly.

Her father and Wang Zhongda were old comrades in arms for many years. Wang Zhongda watched her grow up when she was young, and Wang Zhongda loved her even more.

Seeing Lu Qiuyu's actions, Wang Zhongda wasn't angry, but instead smiled dotingly and said, "Why don't I welcome returning high-achieving students? How about it? What are your plans after graduation this time? Do you want to come to Rongcheng to help me? "

"Come on, I don't want to work so soon, I haven't had enough fun!" Lu Qiuyu shook her head, obviously not interested in Wang Zhongda's proposal.

"Besides, what's the point of selling beer? If I want to do it, I will be in the transnational trade industry. Now foreign trade is the most profitable."

"Qiu Yu, selling beer is not as simple as you think." In the office, Wang Zhongda smiled dumbly when he heard what the person in front of him said, and then handed over the report in his hand, "If you don't believe me, you can take a look at this."

Hearing this, Lu Qiuyu was also taken aback, but then he took the report from Wang Zhongda and looked down.

"Blue Bird Beer?"

When Lu Qiuyu said the name silently, there was a hint of disdain in Lu Qiuyu's eyes.

In this era, there are naturally many small factories in China that started from cottages.

However, when she saw the sudden sales of Blue Bird Beer in the Lucheng market in the past two months, she couldn't help but feel a little surprised.

"Sales with prizes? Such marketing methods are not uncommon, but this guy can play this routine so skillfully, obviously he has a strong ability to control consumers' psychology."

It was rare for Lu Qiuyu to look serious.

She majored in business administration abroad, but also dabbled in marketing.

In foreign countries, the routine of prize sales is also very common. This is a marketing model that purely uses consumer psychology. However, this model seems simple, but in fact it also requires extremely strong business capabilities.

"First drag the major manufacturers into the water, and then use the convenience of local dumping, coupled with this overwhelming publicity, to easily trample similar products under their feet."

Lu Qiuyu had to admit that the other party had two skills, but this was nothing to her, a top student in foreign business administration.

"Foreign markets have proved that such marketing methods are not sustainable. It is just a way of consuming market enthusiasm in advance, and such methods are easy to replicate. Without a good brand awareness, it is difficult to persist."

Lu Qiuyu put down the report in his hand, and looked confidently at Wang Zhongda in front of him.

"With the popularity of Tsingtao Brewery, if we use the same marketing methods, we don't even need to advertise, and we can knock down this small brewery within a month."

Hearing this, Wang Zhongda just smiled and nodded.

Obviously, what Lu Qiuyu said is not wrong. In front of Tsingtao Brewery, there are several domestic beer brands that are their opponents.

It's just that, in order to deal with a little-known small winery, it's not worth them taking such a method.

No longer discussing these matters, Wang Zhongda suddenly asked: "You should not have gone to Lucheng to meet your father this time, have you?"

Hearing Wang Zhongda mention his father, Lu Qiuyu stuck out his tongue.

"Don't mention him, he is always planning to let me go his old way. This time, I will go to grandpa's place to hide for a while, and return to Lucheng in two days."

Without waiting for Wang Zhongda to speak again, Lu Qiuyu stood up and prepared to leave.

"Okay, I won't tell you more about Uncle Wang, I have a party tonight."

After speaking, Lu Qiuyu got up and left.

Seeing this, Wang Zhongda had nothing to do with this girl.