I have a thousand acres of space

Chapter 77 Incentive Marketing

When the sales of canned fish were in full swing, the side dish production line started.

According to the previous promise, deputy county magistrate Huang came again, and it goes without saying that he spoke highly of it again.

The raw materials of the side dishes come from the vegetables pulled in my space. These alone are not enough, so I have to provide good-looking vegetables. Cucumbers, beans, green peppers, and peppers are all used.

The recipe is what my mother taught me.The packaging is plastic-packed according to Bai Luoxue's opinion, so the cost is low.

Deputy county magistrate Huang can't let him come in vain, the first batch of photos is sent, the publicity is still the same, and everyone is happy.

Knowing my style, there is no need to hold a second general meeting, and the employees have already petitioned.I had to ask Director Wang to put up another notice to inform, and encourage employees to sell according to the previous policy.The duration of the activity is one week.Those salesmen in the sales office are busy again.

Everything seems to be going according to my plan.The marketing effect of Xiaocai'er is better than that of canned fish, and orders are coming in one after another.

There are plenty of vegetable raw materials in the space, so I don't worry about that.The side dish production line originally designed was only planned to be produced during the day, but looking at the order, one shift would not be able to supply it, so Bai Luoxue suggested changing it to three shifts.

So I convened a special meeting with people above the middle level.The two production lines currently in operation have been changed to three shifts.The technical department is responsible for the production operation training of workers.Fang Gong and others from Dongfang Company have not left the factory yet, and they are responsible for explaining the key points of the operation so that the workers can master it as soon as possible.

The output has increased, and the increased labor intensity has been passed on to Rufeng Ruxue. They have opened up another 10 mu of land to grow vegetables.As for me, in addition to finishing the wholesale business in the morning, I have to fully stock up the No. 2 warehouse.

Fang Gong asked me when I would open the second sub-line, which is the production line of plastic-packed canned fish.Seeing that I didn't intend to start work for a long time, he came to me.

What he meant was that the transformation of the production line had been completed, and the new ones had been finished. If they didn't have a trial production acceptance, it meant that they hadn't finished their work and couldn't leave the factory.The training will end in a day or two. Can they leave?

I didn't answer him immediately, I went to Bai Luoxue alone to discuss with her about the canned fish in plastic packaging.The cost is low and the selling price is also low.Canned fish in glass bottles is relatively more profitable.

"Different packages have the same taste. Once plastic packaging is launched, it will inevitably impact the canned fish packaged in glass bottles, which is very detrimental to our own products."

For this problem, Bai Luoxue helped me make a detailed analysis.

"Plastic packaging products are not produced now, and sales of glass bottle packaging are booming. There is no need to compete with ourselves."

The production line is on, and it will be opened sooner or later.This involves product positioning issues.

What she means is that if it produces plastic packaging, it must not form a competitive relationship with glass bottle packaging cans, and geographical restrictions must be adopted. Plastic packaging has its advantages and is convenient for long-distance transportation. It can be sold to poor areas in remote areas. Local people are more receptive.

I have listened to the opinions, but I disagree with one point. It does not have to be delayed, and canned fish in plastic packaging can be produced now.This kind of product does not appear in the current market scope of glass bottle packaging and cans, and enters blank areas, just like the remote areas and poor areas mentioned by Bai Luoxue, so that the local people can get benefits.

The two of us finally reached an agreement before notifying Mu Zhiming to organize the workers to try out the sub-line.

I did not notify Deputy County Magistrate Huang about the start of production this time, which can be said to be sneaky.I'm not worried that he will know, so what if he knows.

After the plastic packaging products came out, I didn't let the employees go to sell them again. I held a special meeting for the sales office alone.

10 salesmen take turns to go on business trips. According to the previous research situation, they go to the corresponding regions to sell first.The sales director sits at home, collects market information, and reports in time.

I saw that the salesmen were not in a high mood, and they all drooped their heads. Maybe they are tired from busy work now, but I know it is definitely not. The stage of intensive contract signing has passed. idle.

In fact, some workers reported to me in private that these salesmen had complaints in their hearts, but they didn't say it in front of me, but discussed it behind their backs.

The general meaning is that they have signed so many orders, and their income has not been heard to grow, let alone I have heard that they will be rewarded.After the first wave of enthusiasm, it began to cool down, which is why the current depressed mood appears.

As the saying goes, if there is no profit, you can’t afford it early. If you want the horse to run, you must eat enough.Their mentality has long been expected by me. Bai Luoxue and I have already tailored relevant policies for them. As soon as the announcement is made, everyone, including the sales director, immediately cheers up.

The existing three products of the cannery, as long as they are sold outside Huangtu County, each product will receive a commission of 10 yuan, 1000 yuan for 15 kilometers away, and 3000 yuan for 20 kilometers away.The premise is that the transportation cost is borne by the salesman himself.

As soon as I finished speaking, someone had already pulled out their mobile phone and started to calculate. This calculation didn’t matter. They all felt that it was profitable.The depressed mood just now disappeared without a trace, and everyone was full of energy, gearing up, wishing they could go on a business trip now.

Feng Meng, director of the sales department, raised his opinion again.

"This policy clearly encourages business trips. All the subordinates have left, and there is no one at home. How will the business be carried out?"

I tilted my head, looked straight at him, and stared at him for half a minute.

"Based on the current situation in Huangtu County, there is no need for our salesmen to open up the market at all. Those units that want products will take the initiative to come to the door. For signing contracts, remote office can now be handled online. , you can handle this matter by yourself, Director Feng, even if you are on a business trip, you can also complete it."

I couldn't have said it more clearly.It doesn't matter whether there are salesmen in the factory, let alone Bai Luoxue and I.This is all subtext, he should be able to hear it.

There was a hidden reprimand in my words, and he stopped talking.

Facts have proved that my incentive policy is very effective, and orders from far away can be sent almost every day.Director Feng of the sales department couldn't sit still anymore, he also wanted to travel.

"As the head of a department, it is more appropriate for you to sit at home. Seeing that the salesman has achieved sales, you start to be jealous, and you want to be a salesman. In fact, you have not adjusted your position, and you have not adjusted the sales department. Long position. You should understand that the performance of the salesperson is your achievement, and their contribution is your contribution. They have been rewarded, how could they lose your share?"

I've reached the end of my words, and if he can't hear it anymore, the sales director should be dismissed.

Seeing the expression of his eyes shining, he should have understood, and he bowed deeply to me.

"Mr. Chen, I understand. I must do my job well and never disappoint the leadership's expectations."

Looking at his back in a hurry, I sighed.

"Short-sighted, difficult to achieve great things."

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