Technology overlord starts with new energy vehicles

Kyushu Automobile Works, Factory Director's Office.

On the sofa, two cups of tea were steaming.

Sitting on the sofa, Ji Shenghai reported to Xu Yifan the recent situation of the sales department and several stores opened outside the province.

Finally, he said: "The stores in the three surrounding provinces and cities are not going well. Even in places where there are no similar car stores, competitors will soon appear."

"The development of low-speed electric vehicles by major domestic car companies in surrounding provinces is also very rapid, although there is no new type of lithium iron phosphate battery like Kyushu Mini.

But there are dealers who have been in business before, in terms of expansion speed, it is not at all faster than that, or even faster. "

After carefully listening to the various problems encountered by several shops, Xu Yifan asked, "What's your suggestion?"

Ji Shenghai said in a deep voice: "It's okay in the province. We have local official support, which can bring economic benefits to the local province and city, drive a large number of jobs, and protect us quite a bit."

"But outside the province, there is definitely not as much support as in Xichuan Province, and it is very difficult for us to operate in a direct manner."

"Even in some provinces that don't have any auto industry, in contrast, local dealers of other auto brands make a fortune, and local consumption can stimulate the economy."

"Direct sales did not provide much employment, and even most of the money earned was brought to Xichuan Province..."

Finally, he said: "So I think it's better to take the dealer route. I'm not familiar with the place, whether it's official or other issues, it's better to leave it to the locals."

"Um....."

After Xu Yifan pondered for a while, he still said: "Then, let's take the dealer route."

Since things cannot be done, changing strategies is also a common thing, but I didn't expect that the smooth wind and water in the local area will not work well in other places.

"I wanted to try it at first, but it seems that I still think too much."

"But it doesn't matter. The direct sales and dealership models have their own advantages and disadvantages. Neither can be said to be good or bad."

Although the direct sales model is more profitable, the development speed is also much slower.

And when Kyushu Automobile first started, it was difficult to find a dealer.

A small factory with no reputation, the market is not clear, and there is no special technology, who is willing to deal with it.

At that time, I was afraid that other car companies would pay attention to this market, so they copied it directly. At that time, Kyushu Automobile would definitely not be able to beat those well-known car companies.

But the situation is different now. After a period of development, Kyushu Automobile has formed a certain climate and has its own battery technology that is superior to other car companies.

With the basic disk of the province, and a hot-selling car model in a province, I have the confidence to find a dealer.

Now the car companies that should be discovered have basically been discovered, and they are not afraid of the problems caused by rapid expansion.

Except for those joint venture car companies, they still look down on the low-speed electric car market, which is not too big compared with real cars.

The dealer model will lose part of the profits, but it will bring about faster expansion, and you don't have to worry too much about sales.

In order to make money, dealers will try their best to sell products, no matter by normal means or abnormal means.

And Kyushu Automobile can provide them with low-speed electric vehicle products that are superior to most brands.

As long as they compete on the same starting point, lithium iron phosphate batteries with a ten-year warranty have huge advantages over ordinary lead-acid batteries.

Compared with other car companies, once again returning to the previous level competition environment, there will be no problems in sales.

The national direct sales model is temporarily eliminated!

Xu Yifan arranged and said: "Next, the focus of the sales department will shift to contacting competent provincial agents across the country."

"Then our sales philosophy can't be changed. Selling products, selling services, and selling social networking. This is what differentiates us from other car companies."

"Maybe at the beginning, it will be more complicated than selling products directly, but it will definitely be brought to our brand's models in the future."

"After contacting the provincial agent, our sales staff have to help build sales stores, although we don't need much intervention in selling products.

But we must master the construction standards of the store, there must be someone who teaches driving, and there must be a certain activity space for the elderly. "

"If necessary, our people can take care of it. Well, this is a matter of after-sales service. I will contact the manager of the after-sales service department at that time."

"If the provincial agent can't accept it, then find another provincial agent who can accept it."

"Take the provincial agent, or the dealers in various provinces and cities that the provincial agent has found, to take a look at the directly-operated stores we are currently operating, and then sign the contract."

"Then the price of our products sold to dealers, based on the retail price of our direct-operated stores, a single unit will be reduced by 3,000 yuan."

Three thousand yuan, this is a profit range that is neither high nor low, even if it is sold directly at the current price of Kyushu Automobile's directly-operated stores, there is still some profit.

However, provincial agents must eat part of the profits, and city dealers also need to eat part of the profits.

Moreover, the farther away from Xichuan Province, the freight price of the truck transportation also soared.

All kinds of costs are increasing. At the same time, in order to ensure the profits of dealers and provincial agents, the retail price cannot naturally be set according to the sales price at the local directly-operated stores of auto companies.

Suddenly, I understand why the local sales prices of most car companies are cheaper than those in other provinces!

Xu Yifan went on to say: "As for the retail prices outside the province, they can freely set prices according to their local conditions."

"As long as the product sells well, it's fine."

"Then, pay attention to the screening of provincial agency capabilities in each province."

"At the same time, pay attention to contract pitfalls, and sign a contract on how many products must be sold every month.

Or less than how many units have the right to cancel the contract of the provincial agent province, and the contract is signed once a year.

To avoid some unnecessary troubles, some dealers hold our agency qualifications and do nothing. "

"For the sale of the product, half of the car payment must be remitted before the delivery can be arranged. Credit payments are not accepted."

After arranging everything he could think of, Xu Yifan said.

"Basically, that's all. I'll add any other questions."

"Of course, you must know more about sales than I do. If there is anything I haven't noticed, I need you to check and fill in the gaps.

Then give me a next action plan. "

Ji Shenghai said respectfully: "There is no problem with the general direction, I will go down and make arrangements!"

Handing over to Ji Shenghai the question of contacting provincial agents and distributors, Xu Yifan thought about it carefully and confirmed that he couldn't think of any mistakes.

For the first time, you will always encounter various problems, and it will be fine if you get familiar with it later.

After the HR department has recruited colleges and universities across the country, the sales department will also travel to various provinces across the country to contact local competent provincial agents!

As for what exactly they were going to do, Xu Yifan could only find out after Ji Shenghai reported the plan to him.

At the same time, the specific actions can only be handed over to the sales department.

"Suddenly, I want a powerful president to take charge of the overall affairs of the factory, and I don't need to take care of such trivial matters."

"With the system in place, even if you delegate as much power as possible, you are not afraid that the hired president will dig a hole for yourself, and the company will eventually become someone else's.

At worst, he will be dismissed directly, and he can be replaced by another one! "

"The wholesale price is 3,000 yuan less than the original basis, which means that a car can guarantee a profit of 5,000 yuan.

As long as the quantity is sold, the profit will not be less than the sales in the province, even ten times more, and dozens of times is also very likely.

Increased transportation costs, as well as dealers' profits, etc., even if the price is slightly increased.

Compared with other car companies, the final terminal price should still be at the same level, and it can still sell well with the battery advantage! "

However, after solving the problems of provincial agents and distributors, there are still two problems to be solved.