The Director of Music Department

If it was the former Wang Yifan, Chen Dahua refused and refused. After all, although Wang Yifan at that time was not bad, for Chen Dahua, it was just the relatively unremarkable among the many co-directors.

But now it's different. A billion-dollar director, even for a veteran movie star like Chen Dahua, is definitely not guilty if he is not guilty.

In particular, Chen Dahua's current situation, although it is said that it is not called a box office poison, it is clear that his achievements and reputation are a bit miserable.

This is a terrible thing. Some people say that an actor has been in decline for three years. This is not nonsense. At least Chen Dahua did have this feeling after he was awarded the title of actor.

And it’s okay to refuse "Cultivating Love". After all, although it is a movie of Wang Yifan's company, the director is just a newcomer in the film industry. Before he made TV series, in fact, such directors are more difficult to gain recognition.

Because the small screen turns to the big screen, in many cases, it is more risky than a pure newcomer making a movie.

Moreover, he declined with no schedule, which is nothing, but now it is just an invitation to a song. If he refuses again, it will be unjustified.

As the agent said, there are only three things, no matter how good-tempered people are, there are three-point tempers, let alone Wang Yifan, a young and famous director. If you don't want to cooperate in the future, that's nothing, but if you still want to have a chance to cooperate, then the third invitation must not be refused.

Moreover, directors, especially those who have been successful like Wang Yifan, are the veteran celebrities like Chen Dahua who pay more attention, because compared to Chen Dahua, people like Wang Yifan are the scarce resources in the film industry.

Like Li Junsheng, Chen Dahua in "The Story of the Hachiko of the Faithful Dog" actually believes that if he played the role, he would definitely not be worse than Li Jun, but why, that time Wang Yifan did not think of him?

Isn't it because Li Junsheng and Wang Yifan collaborated on "Father"?

So, this is the network, this is the resource.

Chen Dahua's next two film and television theme songs were sung, which can be regarded as the completion of the last section of the five films co-operated by Xingmeng and Times Light.

...

The five films are jointly promoted. The advantage is that it can build momentum, but the same flaw is that it will share the audience's attention.

After all, so, for this reason, the launch ceremony of the five films this time must be carefully crafted.

Soon, Times Light and Xingmeng released the contents of the joint launch ceremony of the five films on the official website.

It may seem like a lot of the initial publicity expenses of several million dollars, but in fact, it is really nothing. After all, a movie is about one million yuan on average when it is spread out.

Perhaps for several other low-cost movies, this number is quite large, but for Wang Yifan's new movies, and movies like "Dancing Out of My Life 2", it is a drop in the bucket.

The purpose of this joint launch conference is to make up for the shortcomings.

Of course, this is also because several films are all cooperative projects of Xingmeng and Times Light and Shadow, so such linkage can proceed smoothly.

The content of this event will be carried out on the Internet. The stars participating in the performance and the stars participating in the start-up concert will invite fans and fans.

The opening concert for the five films this time will be held at the China Overseas International Theater. Except for the hundreds of media invited, the remaining nearly 8,000 seats will be produced through a lottery.

Eligibility for the lottery is very simple. You only need to forward a link to the event content, or poster, etc., to get a lottery code.

This time the organizer will cooperate with domestic social platforms such as Weibo and Weichao to hold this event.

"Five movies are launched together? Are you still engaged in concerts?" Many people were a little confused when they saw this news.

A movie is a movie, and a concert is a singing. Few people connect the two together.

And this time, five movies were launched together, which is a very novel thing for everyone.

The media have also reported on the unique startup propaganda mode of Times Light and Dream Entertainment.

"Film opening ceremony + concert, music director Wang Yifan will carry on the music to the end, whether this novel propaganda method can become a brand new propaganda mode, let us wait and see!"

"Is it grandstanding, or a new way of promotion and marketing?"

"The luxurious lineup is comparable to the awards ceremony. Times Light and Shadow teamed up with Wang Yifan to create a brand new film promotion model!"

Etc., etc.

For those fans of movie fans and celebrities, as well as ordinary people who eat melons, this is also a very novel experience.

In particular, this concert was originally very special, plus the performance guests of this concert, it can be said that this concert is no less than the New Year's Eve concerts of some TV stations.

The point is, it's free!

Although it is difficult for most people to be the lucky ones, after all, the free tickets are limited, but at least everyone has a chance, right?

And just repost it, there is a chance, and the probability of getting the opportunity is not too low, after all, there are more than 8,000 free opportunities.

So, for a time, people forwarded news about the five movies.

If the previous propaganda smashed millions of dollars into a big deal, then the free ticket for the opening ceremony and concert is really super big.

You know, if you sell tickets, you can earn millions or even tens of millions from this concert, but it’s all free. Don’t care what the media say about grandstanding or how bad people are, but at least, the benefits are Really.

Especially when the guest performers at the opening concerts of the five films were announced, it aroused great enthusiasm among the public.

Veteran actor Chen Dahua!

The Queen of Folk Songs: Zhang Zirong

Great singer Liang Xiqiong!

Heavenly King Singer: Su Tianci

TIPS combination! PLAYBOY combination!

PINKGIRL combination, TWIN3S combination!

Popular Xiaosheng: Xu Xiaotian.

Popular movie star: Chen Bu!

Wait, it can be said that this lineup is absolutely luxurious.

The appearance fee alone is at least not worse than those TV stations’ New Year's Eve parties.

Such a lineup, such a propaganda model, is unique.

Of course, it is inevitable that Times Light and Xingmeng will jointly make huge sums of money. The start-up concert alone has cost millions of dollars.

The publicity effect is also excellent. On the Internet, you can see posters about these movies, related content about these movies, links to the content of this event, and so on.

After the event started, in just a few days, more than a million entries were forwarded!

This shows the enthusiasm of the public!

Of course, this is also because the threshold for participation is low, and the probability of winning a lottery is not low.

It is much more reliable than those 0 yuan lottery draws. As a result, hundreds of thousands of people draw a mobile phone together.

For free things, the public usually has no resistance.

Interestingly, after the first batch of 1,000 concert tickets were drawn, the concert tickets were immediately fired up on the black market.

To paraphrase a lyric, that is, the unobtainable is always in commotion.

Because of these tickets, you can't buy them if you have money, you can only get them through lottery and transfer.